Want to learn how to build your first sales page on WordPress?
You've come to the right guide.
Building a conversion-focused sales page is the key to connecting with your target audience and convincing them that your product or service is the one they need.
With this guide, you'll learn key tips to building your first sales page for your offer.
Let's dive in.
Why Do You Need a Conversion-Focused Sales Page?
A conversion-focused sales page is the key to turning your potential customers into excited, paying customers.
There are thousands of businesses out there trying to get your target audience to buy their products and services. You need to stand out from the competition to catch your audience's attention and convince them to become your customers.
Sales pages are designed to communicate how your product or service will make your audience's life better.
Conversion-focused sales pages help you:
- Build trust with your target customers
- Put your products & services in the best light
- Address your audience's concerns and doubts
- Guide your customers to make a quick, seamless purchase
How to Build Your First Sales Page on WordPress (Key Tips)
Let's look at the steps to building a conversion-focused sales page:
1. Install Thrive Architect
If you want your sales pages to impress your potential customers and convince them that they can't live without your offer... you need a great landing page builder like Thrive Architect.
Thrive Architect is the page building plugin you need to build a stunning sales page that's easy for your site visitors to navigate.
Thrive Architect has a variety of powerful features to help you build your WordPress sales page:
- Simple drag-and-drop editing
- Flexible column layouts
- Total font customization
- Page block templates to help you quickly customize and optimize your pages
- Mobile responsive design -- instantly preview your page on different screen sizes
If you want to build beautiful, high-converting sales pages to supercharge your online business, you need Thrive Architect. With this tool, you can create pages that look professional and put your offer in the best light possible.
But if you want to take your entire online business to the next level and set yourself apart from the competition, you must get Thrive Suite.
Thrive Suite is the ultimate toolkit you need to turn your website into a thriving, online business.
The best part about our tools? You don't need to be an expert web designer or coder to use them.
With our set powerful plugins, you can do any of the following all by yourself:
- Build a stunning, professional-looking website with our library of customizable sales page templates and intuitive theme builder
- Create attention-grabbing landing pages that convert
- Grow your email list with our library of 400+ opt-in forms
- Design engaging quizzes to generate leads & segment your audience
- Build an impressive membership site, online course platform – or both
- Collect, manage, and showcase customer testimonials from one place
- Moderate comments, boost reader engagement & build a community right on your blog posts
- Create smart automations to connect your website with your favorite tools
Don't miss out on creating the online business of your dreams.
2. Start Outlining/Wireframing Your Sales Page
By now, you've probably set up your homepage (if not, here are some tips for an awesome homepage) so now it's time to start showcasing your offerings with an effective sales page.
The first question you will have to answer is whether you want a long-form sales page or a short-form sales page. If you're struggling to answer this, then check out our article on long-form sales pages vs short-form sales pages.
Now you're ready to start planning your page design and sales page copy.
Thrive Architect lets you outline your sales page right from the visual editor, making it easier for you to edit as you go.
With its easy-to-navigate drag-and-drop elements, you'll have a clear structure for your sales page in minutes. Add labels for each section so you know what to add later.
Notice that snazzy looking testimonial block? We didn't need to build that from scratch.
Thrive Architect gives you access to a wide variety of block templates that you can drag and drop into your sales page and customize to your liking. There are blocks for almost every part of your conversion-focused sales page.
But if you're a Thrive Suite, or Thrive Theme Builder + Thrive Architect user, you'll also get access to a library of block and page templates from any of our themes - Ommi, Shapeshift, Kwik, or Bookwise.
Here's an example of some of the theme-specific page blocks:
And if you want to use a landing page template, instead of building a whole sales page from scratch, you can select any of the relevant landing page templates in Thrive Architect:
3. Fill in Each Section With the Right Copy, Visuals and Other Elements
Once you've outlined your sales page and you're happy with the structure, it's time to fill in each section with the relevant copy, images, links, and videos.
Because you did most of the heavy lifting during the wireframing process, this step will be much easier for you. Why?
You're not trying to build a sales page and fill in content at the same time. All you have to do is add the right content in its respective section.
Remember, your copy needs to be engaging and compelling. You need to guide your potential customers through your page, and not just throw them text that has no personality. Make sure you break up your text into short, easy-to-consume chunks, and mix things up by throwing in images, videos, and bullet points.
Tip: Read this article to learn how to write kickass copy that makes your audience want to buy.
4. Always Keep Conversion Rates in Mind
Every web page should serve a clear purpose. They need to encourage users to take action - it doesn't matter how great they look; if they don't achieve this, then you won't be successful.
With the case of sales pages, the action you want people to take is clear: make a purchase, or, at a minimum, fill out a contact form so you can reach them with your email marketing.
The best sales pages achieve this more often because they're laser-focused on converting.
They'll seamlessly:
- Showcase your value proposition
- Integrate social proof (written and video testimonials, product reviews, and more)
- Link to case studies to reinforce the value of the product
- Place CTA buttons in strategic locations
- Use a lead magnet to capture leads when people don't make a purchase there and then
People often think that the key to a great sales page is beautiful words, but copywriting is much more than this. It's about understanding the actions you want people to take and how you lead them on the journey towards that action.
Without conversion focused elements, you simply won't convert visitors into customers at the same rate. And remember if you want to make an immediate impact to your bottom line, it's much quicker (and cheaper) to improve your conversion rate than it is to get more traffic.
5. Preview Your Sales Page & Make Corrections
After you've filled in all your content, preview your sales page and take note of any changes that need to be made.
Don't forget to view your sales page on different devices.
If you want a quicker way to do this, use the multi-device preview tab at the bottom of your Thrive Architect screen.
Remember, your target audience will view your sales page from varying devices - mobile phones, tablets, etc. Your sales page should be easy to view and navigate from each device type.
But if you want to make device-specific changes to your sales page, you'll need to use the "Responsive" tab in the menu on the left.
Getting the hang of mobile responsiveness can be tricky.
But this video walkthrough from Tony will help you navigate this feature in minutes:
6. Connect Your Page to a Checkout Page
The purpose of your sales page is to get your audience to buy.
Link a few of your call-to-action buttons to a checkout page, so your potential customers can purchase your offer quickly and seamlessly.
If you're looking for a checkout tool for your WordPress website, we recommend Easy Digital Downloads for digital products and WooCommerce for physical products.
This process should be as straightforward as adding a checkout form URL to your buttons, but if you're struggling to get this done you can find assistance on:
- Your checkout tool's "Resources" page (or similar)
- The Thrive Themes Knowledge Base
- The Thrive Themes Blog or YouTube Channel
Watch this video to learn how about building a high-converting sales funnel to make your sales page even more effective:
7. Launch Your Page & Start Promoting Your Offer
After you've tested all your sales pages' links, buttons, videos, and order process, it's time to click save and then launch your page.
Hit "Publish" when you're ready and start driving traffic to your page. Some of the best ways to promote your offer include:
- Targeted email campaigns
- Paid ads on social media
- Content marketing
- Influencer marketing
- Social media marketing
And that's it! You've launched your new sales page, but there's still important work to do.
8. Test Your Sales Page’s Performance – Thrive Optimize Plug
Regular A/B tests help you make data-driven decisions to improve your sales pages and get more conversions.
You can test a variety of elements like visuals vs no visuals, testimonials vs no testimonials, and even a long sales page vs a short sales page.
If you're struggling to find a simple, straightforward A/B testing tool that you can learn to use with ease in minutes...we recommend Thrive Optimize, our A/B testing plugin.
Thrive Optimize is easy to use, enables you to start A/B testing quickly, and provides you with data that is simple enough for you to understand.
If you're a Google Optimize user who's looking for an alternative plugin to use when your current A/B testing plugin shuts down, we strongly recommend Thrive Optimize.
You get access to this top tier A/B testing plugin when you purchase Thrive Suite.
Remember, this isn't just an additional step we've tacked on the end of the article - it's key. Optimization is the number one way for business owners to quickly improve their fortunes.
Elements of a Conversion-Focused Sales Page (Checklist)
Use this list as a checklist when creating your pages, to confirm that you've included all necessary conversion-focused elements:
- Clear, compelling headlines to capture your audience's attention
- Hero section to create a great first impression
- Relevant, appealing images to show off your offer
- Video to support your written copy
- Copy that connects with your audience & tells a compelling story
- Testimonials to establish credibility and win trust
- Detailed benefits to showcase the value of your offer
- Clear call-to-actions to prompt your audience to take action
- Smart pricing tables to clearly communicate your price tiers
- FAQ sections to answer your potential customers' questions
Watch the video below to learn more tips on how to create sales pages that convert:
FAQs: How to Build a Sales Page on WordPress
Q: How do you structure a sales page?
A: Your sales page should have a clear structure that clearly communicates your offer to your target audience. If you have a drag-and-drop page builder like Thrive Architect, you can create a live, visual outline for your sales page. Doing this makes it easier to arrange your sales page elements and ensure they flow correctly.
Q: What are three elements of a successful sales page?
A: Your sales page must have:
- Attention-grabbing and engaging headlines & subheadings
- Compelling copy that connects with your audience, relates to their pain points, and clearly communicates how your offer will help them
- High-quality visuals that support your compelling copy
Q: What is the difference between a landing page and a sales page?
A: A landing page is any type of webpage designed to encourage your site visitors to take action (signing up for a newsletter, downloading a PDF, registering for a webinar, etc.) Sales pages focus on getting your site visitors to purchase a specific product or service.
Q: What does a sales page include?
A: On a sales page, you'll find engaging headlines, a detailed description of an offer, a section dedicated to the benefits of this product or service, and how this offer will improve your life. Testimonials and FAQs are also crucial conversion-focused elements of a sales page.
Next Steps: Create Your First Sales Page Today
Now you've seen how easy it is to build your first sales page. With these tips, you can build a stunning sales page that makes your target audience want to buy immediately.
For more resources on how to generate conversions for your business, check out these articles:
- How to Add a Countdown Timer to Your WordPress Sales Page
- 7 Best WooCommerce Checkout Plugins to Improve Conversions
- How to Use a Free Online Course to Sell Your Premium Online Course
- The Perfect Low Priced Online Course Sales Page
So what are you waiting for?
