60 Second Summary
To get more subscribers, you need to answer this question:
“Why would my visitor subscribe to my mailing list? What’s in it for them?”
Nobody wants to subscribe to another newsletter. You need to bribe your visitors into giving their email address. By answering the question "What's in it for them" you'll find the benefit of your offer.
If you're already giving away something such as a free ebook, video course, checklist,... you can start with the feature of your freebie and add "This will help/allow you to". By doing this you'll automatically find the benefit of your offer.
Use this benefit in the headline of your opt-in form.
Day 1 Action Plan
Write down the benefits your visitors will get if they opt-in to your list.
- The Ultimate Guide to Create Persuasive Opt-in Forms: in this guide you'll find more examples to show you how to transform your opt-in forms to make them benefit driven.
- 7 Examples of Brilliantly Effective Opt-in Offers and How You Can Use Them in Your Business: this article will give you lots of ideas about what opt-in offer you could create for your website.
- How To Create a Successful Opt-in Offer in 6 Simple Steps: If you're looking for simple, step by step instructions to create your opt-in offer, this guide will show you the way.