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How to Create Ultimate Guides that Convert Like Crazy

Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?

Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?

You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?

Well, your own visitors probably feel the same.

To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.

To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.

But it takes some finesse to do this right so let me show you how...

Homepage History: What Does the Ultimate Personal Branding Homepage Look Like?

How should you design your homepage? That's a question many entrepreneurs struggle with. We know that the homepage represents our business and brand, more than any other page. We want to get it right.

What if you could learn from the best? Not just learn from what the most successful sites do right now, but also learn from how they got here?

That's exactly what this post is about.

We dove into the homepage history of the websites run by 6 leading minds when it comes to content marketing and personal branding: Tim Ferriss, Ramit Sethi, Marie Forleo, James Clear, Celestine Chua and Gary Vaynerchuk.

​Read on to discover the keys to success that we unearthed in this in-depth study (and to see the "ideal homepage" template we created based on everything we learned).

What You Can Learn From the Traffic & Conversion Summit 2017

Ever feel like you’ve stalled in your marketing knowledge?

You’ve read all the latest blogs, listened to all the best podcast, downloaded all the right kindle books... but it seems you’ve hit a peak?

After identifying all the key concepts, you’re finding each new blog post you read less and less valuable. It seems like they’re all just recycling the same old concepts.

So how do you keep that growth up? How do you continue to push your knowledge to the next level?

One of best ways we've found is by attending industry conferences and summits. The concepts introduced at these kinds of events are the ones that fuel blog posts and marketing principles for years to come.

There’s only one problem...

The Perfect Low Priced Online Course Sales Page

“Aaargh!” Ctrl + Z.

I had revised my first sales page over 80 times and still hated it!

So many unanswered questions swirled in my head because I had no idea what even made a sales page that converts.

  • Should the headline be the product name? Uhhh…. *shrug*
  • Do I need to move those product images further down the page? Let’s try… nope, that’s worse!
  • Where do I list the price? Maybe the top- No! The bottom. Maybe the middle…?

All this stress, uncertainty and time lost… just to sell a mere $50 course?!

Now many years later and wiser, I’ve put together the ultimate research article of sales pages for low-priced online courses, so you don’t have to go through the frustrations I did.

This article even comes with a brand new sales page blueprint designed for selling low-to-mid priced online courses for between $19 and $250. Read on!

Learn From The Best: What Does The Ultimate Online Course Sales Page Look Like?

How do you design the perfect sales page for your online course?

Your sales page has many jobs: Keep your visitor’s attention, communicate value, outline features and benefits, answer questions and ultimately convince them that it’s worth their investment. It becomes your online salesperson.

No matter how many ads, webinars, emails, or funnels you create… your sales page is the final step.

Screw it up, and your potential customers are lost. You’ve got to get it right.

In this post we dive deep into the specific structures of sales pages for online courses by some of the greatest marketers around. You’ll learn from the best, with sales pages from:

  • Brian Dean at Backlinko
  • Joanna Wiebe from Copyhackers
  • Derek Halpern from Social Triggers
  • Marie Forleo's B-School
  • Ramit Sethi from I Will Teach You to Be Rich, and
  • Neville Medhora's Kopywriting Kourse.

We’re going to pull their pages apart and reverse-engineer the perfect online course sales page blueprint that will get you customers.

Read on!

How Many Ways Can You Use Online Courses To Grow Your Business?

​In the info-product world, it can be hard to think outside the box.

Case in point, when it comes to online courses and how to use them for growing your business, it may strike you that there are only two good applications for them:

  1. ​Free online courses as lead magnets and
  2. ​Paid online course info-products

But is that really all you can use Ecourses for to help build your online business?

Heck no… allow me to show you the ways!

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