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How Thrive Themes Products Will Help You With GDPR Compliance

​Note: this post does not contain legal advice. Always work with your legal counsel ​to determine the right decisions to make about regulations.

The General Data Protection Regulation (GDPR) is coming for all of us. It's a set of EU laws​ and they apply to EU ​citizens. ​That means that even if your businesses is not in the EU, ​you're still potentially on the hook, because ​people from the EU​ can access your website​​​.​​​

At Thrive Themes, we have been hard at work to help you keep your website GDPR compliant in the easiest and most seamless ways possible.

In this post, you'll discover the GDPR related features that we've already released and get up to date information about the ones we're still working on.

The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant

The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.

Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.

In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.

Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.

Why You Should Care About Digital Sales Tax Just As Much As GDPR

If you're selling digital products online, should you pay your digital sales tax?

When you ask the question like this, it seems ridiculous.

Of course you need to pay your taxes or else you're going to be in big trouble!

But strangely enough, when it comes to digital sales tax, people just don't seem to take it seriously.

If your business is just getting started or you're still being wishy-washy about digital sales tax compliance, watch the video above to learn exactly why we recommend taking it very seriously.

Profiling in Thrive Quiz Builder – How to be GDPR Compliant

First of all: What exactly is profiling?

According to GDPR (General Data Protection Regulation), profiling is defined as being the automated processing of data to analyze or to make predictions about individuals - Meaning that simply "assessing or classifying individuals based on characteristics" could be considered profiling.

If you're not familiar with the GDPR situation, don't forget to check out this blog post: How Thrive Themes Products Will Help You With GDPR Compliance.

What is the Problem with Profiling? 

Personalized content and segmentation (especially as a result of automation), can be viewed by the GDPR as a discrimination and, the visitor that completes a quiz should give his consent for having his answers and quiz result used to send him personalized offers and newsletters.

In the case of Thrive Quiz Builder, inputs from the Results Page and the Opt-in Gate can be automatically linked to the answers and result of the visitor.

The Solution

Here's an example in which profiling would be needed in Thrive Quiz Builder:

You have a quiz that also uses the Dynamic Content element to segment your visitors - Either just by the result or also by using tagged answers and then sending them to the email service.

Since enabling profiling on each individual form would take too long, because you would have to edit each Dynamic Content state, enabling profiling should happen at page level, for all variations of that page.

To enable profiling, click on "Manage" on the Results Page card, from the Quiz Dashboard: 

Then, look for the following option: 

According to the GDPR, you are not allowed to create any user profiles, without having the permission of the actual user to do that.

However, if you select the checkbox, you will begin to receive data from your users, based on their result or, if you used tags, based on the answers they have given.

  • Important! - If you enable the option, in order for your website to be GDPR compliant, make sure to ask for your visitor's permission to collect their data, in any place that they have to type in their email address or their phone number. 

For example: Your visitor has to type in their e-mail address to get the full report of the quiz, let's say.

You have enabled the option to receive their data, and you plan on sending future personalized offers to that visitor, based on his result and answers from the quiz.

You need to let them know you're doing this.

In this way, they will know what's going on, and they can decide for themselves if they want to receive personalized offers or not.

What About Old Quizzes?

For older quizzes, as a website administrator, you might find yourself in a situation in which you have collected data without consent.

An easy way for you to be GDPR compliant would be to quickly anonymize the results, from the Reports area:

In this area you will have a new option available, called "Anonymize Results": 

Important! - By anonymizing the results, you will no longer be able to associate answers and results with a certain name or email address. 

The action applies only to the currently selected quiz.

Hope you found this article useful. However, if you have any further questions, don't hesitate to contact us on the Support Forum!

GDPR Explicit Consent Checkbox: How to Deliver an Opt-in Offer to All But Only Add Consentant Subscribers to Your Email List

When you have an opt-in form on your website that only advertises an opt-in offer such as a free download, you need to add a checkbox to ask for explicit consent to also send your email newsletter to those subscribers.

GDPR compliant form with checkbox

Adding a checkbox is just one way to make your forms GDPR compliant (and we don't believe it's usually the best way), but if that's the solution you want to implement you need to be aware of one thing: you cannot force consent. 

This means that you have to deliver your free opt-in offer to everyone who subscribes, even those people who do not want to receive any further communication from you.

Here's how to set this up in Thrive Leads.

Thrive Leads' Asset Delivery Feature

In Thrive Leads, you have the Asset Delivery feature. This feature allows you to send a single email with a download link to a subscriber through a email delivery service (such as Postmark or Mandrill).

When using this feature, the subscriber does not get added to an email list so you won't be able to send email newsletters with this solution.

That's why it's perfect for GDPR.

How to Add Only People Who Gave Explicit Consent to Your Email Marketing Service?

Now that you understand how we're going to deliver the PDF to our subscribers, it's time to discover how we'll "block" non-consenting subscribers from getting added to our email list.

This is done with the conditional logic included in the "Explicit Consent Checkbox" in Thrive Leads. This option allows you to only send those who ticked the box to your email marketing service.

Asset Delivery + Email Marketing Service with Explicit Consent

Grouping the explicit consent checkbox and the asset delivery feature will allow you to deliver your opt-in offer to all and keep your email list GDPR compliant with only consentant subscribers.

Here are the steps to set this up:

  1. Connect an email delivery service trough API with your Thrive Themes dashboard (you'll only have to do this once). You can find video tutorials on how to do that here. We suggest setting up Postmark because it's free. 
  2. Set up Asset Delivery
  3. Create a new opt-in form in Thrive Leads (or edit an existing form)
  4. Connect your form with your email marketing service (as usual)
  5. Enable Asset Delivery
  6. Enable the Explicit Consent Checkbox
  7. Set up the conditional logic related to the checkbox.

And here's the video tutorial:

How To Do This on a Landing Page (using Thrive Architect)

Asset delivery is an option that's only available in Thrive Leads. This means that if you're setting up a checkbox on your landing pages (and you're using the lead generation element from Thrive Architect) you won't be able to enable Asset Delivery.

Because of the way the system works, it's impossible to not send the information to your email marketing service if you have only one service connected. In that case, the visitor will not be able to subscribe at all when he does not tick the box. The checkbox is required.

In this case we suggest rewording your opt-in offer so that it is GDPR compliant, rather than using the checkbox.

How to Use the Checkbox for Consent Item in the Lead Generation Element

If you use the Lead Generation element and you connect your form to multiple email services, you can also display a checkbox, asking your visitors for consent to use their email address in more than one place.

This option comes after the General Data Protection Regulations (GDPR) have been implemented.

If you're not familiar with this aspect, don't forget to check out this blog post: How Thrive Themes Products Will Help You With GDPR Compliance

How to Set this Up? 

First of all, you have to connect your form to your desired services.

To do this, click on the Lead Generation element, go on the sidebar menu and select the following option: 

If you're not familiar with this step, check out this article and click on any of the services that we support to see a tutorial on how you can establish a connection.

As an example: We will set up two connections on the form: WordPress and MailChimp. 

In this way, the desired outcome is to create a WordPress user account for the visitor, while also adding them to our MailChimp mailing list.

In order to be GDPR compliant, you can add a checkbox to your form, through which your visitors can give their consent to add their data to your mailing list, as well.  

The label text for the checkbox can be something like "Subscribe to the Newsletter", or anything that will let them know that their data will be used for some other purpose, as well. 

To add the "Checkbox for Explicit Consent", enable it by clicking on the form, then go on the sidebar editor and select the following option: 

Now, the checkbox for consent is added to your Lead Generation form.

The next thing we will do is modify the text label associated with the checkbox.

To do this, select the form and click on "Edit Form Elements":

Then, to modify the label, simply click on the text and start typing your own label:

When the checkbox item is selected, you will also have a few options available on the sidebar menu: 

Here you can decide the actual role of the checkbox.

In our case, we create the WordPress account, even if the visitor submits the form and does not click on the checkbox.

However, they will be subscribed to our MailChimp mailing list only if the checkbox is ticked. 

Caution! - If you select "Always on form submission" on both of the sections, you will be notified that the checkbox has no action, since the data will be sent to both services whether the visitor uses the checkbox or not - This may cause your form to be in violation of the GDPR.

However, if you are looking for an alternative to checkboxes, but still be GDPR compliant, check out this blog post: The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant.

If you found this article useful, don't forget to rate it, below.

SendOwl Settings & Email Marketing Integration

SendOwl has an extensive and potentially overwhelming amount of settings. The good news is that we don't need to use many of them, for our purposes.


In this lesson, we take a tour of the SendOwl settings page and see how you can set up your affiliate program, connect to ActiveCampaign (or a different supported email marketing service) and add a few more product related settings.


Resources

Activate Affiliate Program First...

In order to have the affiliate options show up on product level, you need to set up your affiliate program first. You can see how it's done at 8.17 sec in the video.

This content is for members only

Development Timeline for Thrive Themes & Plugins

Thrive Themes Features & Development Timeline

The Best Online Course Plugin Gets Even Better: Thrive Apprentice News

If you want to create an online course on your own WordPress website, Thrive Apprentice is the perfect tool for you! Our design and development teams are constantly adding new features to this plugin… So buckle up and let me take you through the latest additions to Thrive Apprentice!

New Feature

New Audio Element: Rapidly Display Podcast Episodes on Your Website!

You’ve recorded your latest podcast episode, spent hours editing it and now finally it’s online for everyone to hear…  But how can you get a maximum of exposure on your site to your latest episode? Adding it to a blog post is a good start (and you can do that with Thrive Architect and the new audio element) but that’s just the beginning! In this post, you’ll discover 2 innovative ways to show your latest episode to as many visitors as possible, combining the new audio element with Thrive Leads.

New Feature New Templates

The Table Element Gets a Fresh Set of Templates!

What’s new in Thrive Architect?  ​Along with our new Fancy Dividers, we also added a bunch of new templates to the Table element! Watch the video to see how cool the new Table element templates are, as well as learn how you can now create your own product comparison table!

New Feature

New Fancy Dividers in Thrive Architect!

You asked for it, and we delivered!  We finally added MORE fancy dividers in Thrive Architect, which means that you can now make your pages look even more elegant and refined! Don’t forget to watch the video to see how you can use the fancy dividers to build awesome, design-approved layouts in Thrive Architect!

New Feature

How To Use This New Text Element Upgrade in Thrive Architect to Create Content Faster

We made a quick improvement to the Thrive Editor and this will allow you to use the Text Element in a much quicker and more effective way!

New Feature

How to ‘Pixel’ Leads Directly From Your Opt-In Forms

We recently added a small but significant feature to Thrive Leads, that will take your Facebook retargeting to the next level.  With our latest custom HTML feature upgrade, you can add Facebook pixels directly to the states of your opt-in forms to track your visitors’ actions. From now on, this means you can retarget your leads on Facebook even if you don’t use a thank you page. Check out the video above or read this article to learn how this feature can make a real difference if you’re using Facebook retargeting pixels.

Mailchimp Integration Upgrade: Add Answer Based Tags to Your Questions in Thrive Quiz Builder

To keep up with the competition, Mailchimp recently added a powerful new feature: the ability to assign tags to your leads. Well, we’re happy to announce that we followed suit by updating our own Mailchimp API connection to reflect their new feature.This means Mailchimp users now have 2 important features available in their Thrive Themes lead generation forms to help supercharge their email marketing:The ability to add tags to lead generation formsAnd the ability to assign answer based tags to all Thrive Quiz Builder quiz questions.These new tools will not only help you better segment your mailing lists, but you’ll be able to build more sophisticated email marketing automations through your Mailchimp dashboard as well. Watch the video above and read the post below to get all the details on this API connection improvement and how you can start leveraging it to enhance your Mailchimp email marketing!

New Feature

Your Conversion Tracking Possibilities Just Expanded Inside Thrive Leads

Let’s cut to the chase shall we?Tracking conversion events on a website is a big deal for any serious online business. So big in fact that Thrive Themes has made it a primary focus to build as many data and conversion tracking features into our plugins as possible.But tracking conversions on your site is just the beginning. You should also have an easy way to integrate important conversion tools (like your opt-in forms) with platforms such as Google Analytics and Facebook Ads.To help you do that, we just upgraded our Custom HTML element so you can now track more sophisticated conversion events from your opt-in forms in our lead generation plugin — Thrive Leads.

Register Visitors for Your Zoom Webinars & Grow Your List Simultaneously with Thrive Leads

We constantly add new features to the Thrive Themes products, to help you increase your conversions day by day!And we’re not slowing down any time soon. Today we’re announcing a webinar integration for our Lead Generation forms in the Thrive Themes plugins. Say hello to Zoom Webinar!

Hey Drip CRM Users: Your Lead Gen Integration Has Been Upgraded!

Do you use Drip CRM combined with Thrive Leads for your email marketing? If so, we’ve got an important update for you!We recently improved our Drip API integration to make sure you now have 4 important new features to supercharge your email marketing abilities. You can now:Add tags to your lead generation formsCustomize your form field shortcodesCollect custom event fields and values And can add Thrive Quiz Builder answer based tags to all your quiz questions!With these new features, you can now create much more sophisticated email marketing automations through your Drip CRM dashboard. Watch the video above and read the post below to get all the details on exactly what’s changed and how you can leverage this new automation focused feature power!

 

The Thrive Membership Includes ALL of Our Themes, Plugins & Features Updates!

Yes, it's true: as a Thrive Member you get access to absolutely every theme and feature we've ever created and you get free feature updates, releases with new templates and much more.​

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Chameleon Landing Page Template for a Local Business

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Discovering All the Latest Feature Updates

We work hard to make our products the best in the industry and are relentless about continual improvement. Take a look at our feature timeline to see what we've added recently to help you create a conversion focused website.

Thrive Themes Best of 2018

In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.

That’s a lot!

We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?

Don’t worry, we’ve got your back!

In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.

We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.

Ok, let’s juice the goodness out of 2018.

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