Discover the Simple Recipe that Makes Your Content Generate Floods of Traffic

Watch the video below to see the exact strategy you can use:

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Shane Melaugh,
Thrive Themes

Add your best testimonial here. Right after the video and first purchase call to action, it will help convert a few more people before they even start reading the rest of the page.

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In this sub-heading, explain why the reader should keep reading, in terms of a specific benefit they will get from it.

1

Product Feature/Benefit Section

Sub-heading to summarize what this benefit is about.

This sales page follows a simple structure: for every feature in your product (or for every chapter in your info-product), create one of these sections.

Each sections consists of an image that visualizes the feature or chapter and some text that explains the benefit that this feature or chapter delivers to the customer.

2

Second Feature/Benefit Section

Sub-heading with a summary of what this chapter is about.

If you aren't an experienced copywriter, one of the easiest ways to write copy is to think about your product's features and translate them into benefits.

That's what this entire sales page is based on. Think about the major features of your product and for each one, ask yourself: "what's the end result that this feature delivers to my customer? Why is this important for my customer?"

3

Repeat for Each Feature/Benefit/Chapter

Sub-heading to summarize what this benefit is about.

The answer to the above questions frames each element in your product as a benefit - and that's what readers will respond to.

Create one such section for each major feature or chapter in your product. There's no rule about the "right" number of features to advertise like this. Test a very long list against a shorter list that only advertises highlights in your product.

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See What Some of Our Customers Are Saying:

Add customer testimonials in this section. Testimonials provide social proof and are ideal for convincing visitors who still have doubts or are on the fence about making a purchase.

Shane Melaugh,
Thrive Themes

The best testimonials mention problems that were solved by your product, ideally in the form of a mini-story. Also make sure to highlight parts of your testimonial, for readers who only skim.

John Doe,
 Company

The more specific your testimonials are, the more effective they tend to be. Ask your customers specific questions to elicit these types of highly persuasive testimonials.

Jane Doe,
ACME Inc.

How many testimonials should you add? There's no right answer for this. You can add as many as you have, but it's a good idea to also test having fewer testimonials, showing only the best ones.

Jim Doe,
Company

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