Got an online course that isn’t selling? Or are you looking to create a course sometime soon?
After all your hard work building an online course, the last thing you want is for visitors to land on your sales page and think “that's not worth it”, close the tab and never return.
Instead, you want visitors to immediately grasp the value of your course and see that it’s worth the investment. As a marketer, this means you want to increase the perceived value of your online course in as many ways you can.
Well, here are 6 ways that you can quickly raise the perception of value for your online course.
One of the most potent forms of marketing for online courses is word-of-mouth referrals.
It doesn’t matter how many adverts you pay for, guest posts you publish or webinars you run, your potential customers want to know what someone else thinks about your online course before they buy.
A good marketer knows that once you’ve hooked a potential customer and they want your product, you need to remove all their excuses or reasons why they won’t buy.
And often their very last objections can be cured with testimonials.
Testimonials are your way of tapping into word-of-mouth marketing by providing a different voice to your own that can step in and whisk away a customer’s concerns just as their purchase anxiety starts to flare up.
But how can you capture such testimonials when you’re just starting out? Well, let’s look at 5 quick testimonial capture hacks you can deploy to get rave reviews early and send sales through the roof!
In recent years, we’ve seen a surge of successful online businesses selling Information Products. They’re an appealing choice, boasting high profit margins and relatively simple technology setups.
An Info Product could be an online course, series of lectures, audio-guide, eBook, sequence of tutorials, or anything else that sells quality information to help customers get results.
But if you want to sell your expertise in the form of information products, then you’ll inevitably come across this tough question:
What information do I give away for free?
And what information do I charge money for?
In this article, we’re going to look at content marketing strategies to help you decide what should be in your paid products and how to create free content that will drive visitors to buy.
Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?
Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?
You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?
Well, your own visitors probably feel the same.
To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.
To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.
But it takes some finesse to do this right so let me show you how...
If you’re building a website for the first time, then this article is for you. And if you’ve already got a blog, then these are the next 3 blog articles you need to write.
But these aren't just any 3 blog articles. No, these will work together to form a powerful content marketing funnel.
“A marketing funnel made from Blog posts?
Is that really a thing?”
Yes it is, and if that idea intrigues you, then you're in the right place.
When was the last time you gave some thought to your website’s speed?
I’m sure you know it’s worth improving, but looking for answers tends to end in overwhelming jargon rather than actionable steps you can take, right?
Fortunately, increasing your site’s speed doesn’t need to be so complex.
In this article, we’re going to look at how you can speed up your website and focus on best practices even if you aren’t technologically minded.
If you're building or rebranding a new website, I'm willing to bet you'll waste a lot of time on this common stumbling block:
Unfortunately, this is what the process of starting an online business often looks like:
But you never got to step 4 because you’re still looking at logo designs and getting jealous of someone else’s, aren’t you?
It's hard, right? You want your logo to look pretty but professional, sophisticated but simple, elegant, honest, bold… aaaargh! Face it! You don’t know what you want… because you don’t even know what makes a logo good.
A visitor arrives at your website to read an article. 3 weeks later you receive a payment notification telling you that they just bought the most highly priced product you sell.
But here’s the magic: You didn’t do anything during those 3 weeks, yet the visitor moved through a perfectly crafted and optimized marketing funnel that did all the hard work for you.
This is exactly what Ramit Sethi is doing to sell his premium courses and in this article we’ll take a deep dive into how he has built a conversion optimized funnel that is selling his products on autopilot.