Bradley Stevens
Author Archives: Bradley Stevens

New Online Course Sales Page Template Available in Thrive Architect

When it's time to sell your online course… you need a high-converting sales page. 

As part of our continuing dedication to help you sell more, we’ve just released a brand new sales page template specifically designed for selling online courses.

It's incredible! You'll find step-by-step copywriting instructions, an editable box-shot, a sticky call-to-action button, beautiful module boxes, an "About the Teacher" section, dynamic pricing tables and more!

And it all follows our research-backed sales page structures and blueprints. Watch the video and read on to see how it works!

The Perfect Low Priced Online Course Sales Page

“Aaargh!” Ctrl + Z.

I had revised my first sales page over 80 times and still hated it!

So many unanswered questions swirled in my head because I had no idea what even made a sales page that converts.

  • Should the headline be the product name? Uhhh…. *shrug*
  • Do I need to move those product images further down the page? Let’s try… nope, that’s worse!
  • Where do I list the price? Maybe the top- No! The bottom. Maybe the middle…?

All this stress, uncertainty and time lost… just to sell a mere $50 course?!

Now many years later and wiser, I’ve put together the ultimate research article of sales pages for low-priced online courses, so you don’t have to go through the frustrations I did.

This article even comes with a brand new sales page blueprint designed for selling low-to-mid priced online courses for between $19 and $250. Read on!

What You Might Have Missed in Thrive Architect

A little over a year and a half ago, we launched Thrive Architect, our visual page builder for WordPress.

Since then, our simple drag-and-drop visual editor has grown… and grown… and grown. In the last 12 months, we’ve released 18 new features, a slew of updates, speed improvements, and user experience upgrades.

It’s hard to keep up.

Are you utilising these changes?

In this post, we give you a rapid-fire round-up of all the new features and updates that you might have missed for Thrive Architect.

How to Create a Seamless Checkout Experience with Thrive Architect and Thrive Cart

Are you losing customers at the checkout without even knowing it?

Any friction in your online checkout experience will impact your conversions regardless of how convincing your sales page is. 

But creating a seamless sales funnel isn’t always that easy, and often requires integrating multiple additional plugins or tools that won't necessarily play nicely together.

In this video tutorial, I’ll show you how to create a seamless sales funnel that uses a popular product stack, Thrive Themes with Thrive Cart, and how you can deploy the combo to increase your conversions

The Backwards Pricing Principle for Online Course Creators

How much should you sell your online course for?

This is a difficult question that most online course creators will spend far too much time on.

Choosing a price for your online course is complicated. Too high and you mightn’t get sales, but too low will undervalue your product and limit your earning capacity.

When the ‘cost-per-unit’ of your product is nearly non-existent, how do you choose the right price? It’s not like each new student costs you extra in physical manufacturing costs.

Let’s have a look at some pricing psychology - the Thrive Themes way - to figure out what you should charge for your online course.

11 Split Test Results That Boosted Conversions (+2 That Didn’t)

You want a high-converting website, don’t you?

You want to maximize how many visitors turn into subscribers, and then go on to become customers.

But now I’m going to look into my Crystal Ball and make a prediction:

“You want perfect high-converting opt in forms right off the bat, don’t you?”

Unfortunately, perfection is a moving target.

As a conversion-focused company, it should come as no surprise to you that we are running AB tests every day and that we seek inspiration in the split tests other marketers have shared online too.

So in this article, we’re going to let you peek over our shoulder at our favourite split test results and show you what it takes to maximize your website’s conversions. 

  • See the data that shows what tests you might want to run
  • Learn how a few clicks can double your mailing list growth… or more
  • Look at what it takes to turn your site into a conversion machine

The Fool-Proof Copywriting Technique You Can Start Using Today

You’ve worked hard to create an awesome product. 

In fact, it’s so good that you are hoping it will sell itself. But, sadly it doesn’t.

It’s up to you to connect with your audience. So you put on your marketing cap (Did ya get that at the marketing store?)

It’s time to write emails, sales pages, blog articles, facebook adverts, heck — anything to try and reach your target market. You need good marketing collateral. 

But there’s one consistent problem: no-one bothers reading it.

Your Facebook advert relevance score is sitting around 5 or 6, you’re getting less than 30% open rates on your emails, and the time-on-page report in Google Analytics shows that people are ditching your sales page in less than 8 seconds!

What are you doing wrong?!

You’re sinking money into driving traffic to your sales pages and still they all just bounce, bounce, bounce away.

It feels impossible to cut through the noise and reach your audience, doesn’t it?

And it’s so frustrating because you know your product is good! If people would just give you a chance, they’d quickly see that it’s worth every cent and can make a big impact on their lives.

Other businesses seem to have no trouble finding customers! Why not you? What’s the big conspiracy?

Buckle up, because today you’re going to learn something that could change your marketing game forever.

Learn From The Best: What Does The Ultimate Online Course Sales Page Look Like?

How do you design the perfect sales page for your online course?

Your sales page has many jobs: Keep your visitor’s attention, communicate value, outline features and benefits, answer questions and ultimately convince them that it’s worth their investment. It becomes your online salesperson.

No matter how many ads, webinars, emails, or funnels you create… your sales page is the final step.

Screw it up, and your potential customers are lost. You’ve got to get it right.

In this post we dive deep into the specific structures of sales pages for online courses by some of the greatest marketers around. You’ll learn from the best, with sales pages from:

  • Brian Dean at Backlinko
  • Joanna Wiebe from Copyhackers
  • Derek Halpern from Social Triggers
  • Marie Forleo's B-School
  • Ramit Sethi from I Will Teach You to Be Rich, and
  • Neville Medhora's Kopywriting Kourse.

We’re going to pull their pages apart and reverse-engineer the perfect online course sales page blueprint that will get you customers.

Read on!

Thrive Themes Best of 2018

In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.

That’s a lot!

We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?

Don’t worry, we’ve got your back!

In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.

We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.

Ok, let’s juice the goodness out of 2018.

How To Instantly Raise the Perceived Value of Your Online Course

Got an online course that isn’t selling? Or are you looking to create a course sometime soon?

After all your hard work building an online course, the last thing you want is for visitors to land on your sales page and think “that's not worth it”, close the tab and never return.

Instead, you want visitors to immediately grasp the value of your course and see that it’s worth the investment. As a marketer, this means you want to increase the perceived value of your online course in as many ways you can.

Well, here are 6 ways that you can quickly raise the perception of value for your online course.

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