You’ve worked hard to create an awesome product.
In fact, it’s so good that you are hoping it will sell itself. But, sadly it doesn’t.
It’s up to you to connect with your audience. So you put on your marketing cap (Did ya get that at the marketing store?)
It’s time to write emails, sales pages, blog articles, facebook adverts, heck — anything to try and reach your target market. You need good marketing collateral.
But there’s one consistent problem: no-one bothers reading it.
Your Facebook advert relevance score is sitting around 5 or 6, you’re getting less than 30% open rates on your emails, and the time-on-page report in Google Analytics shows that people are ditching your sales page in less than 8 seconds!
What are you doing wrong?!
You’re sinking money into driving traffic to your sales pages and still they all just bounce, bounce, bounce away.
It feels impossible to cut through the noise and reach your audience, doesn’t it?
And it’s so frustrating because you know your product is good! If people would just give you a chance, they’d quickly see that it’s worth every cent and can make a big impact on their lives.
Other businesses seem to have no trouble finding customers! Why not you? What’s the big conspiracy?
Buckle up, because today you’re going to learn something that could change your marketing game forever.
When was the last time you gave some thought to your website’s speed?
I’m sure you that a slow WordPress website needs to be fixed, but looking for answers tends to end in overwhelming jargon rather than actionable steps you can take, right?
Fortunately, fixing a slow website doesn’t need to be so complex.
In this article, we’re going to look at how you can speed up your WordPress website and focus on best practices even if you aren’t technologically minded.
How do you design the perfect sales page for your online course?
Your sales page has many jobs: Keep your visitor’s attention, communicate value, outline features and benefits, answer questions and ultimately convince them that it’s worth their investment. It becomes your online salesperson.
No matter how many ads, webinars, emails, or funnels you create… your sales page is the final step.
Screw it up, and your potential customers are lost. You’ve got to get it right.
In this post we dive deep into the specific structures of sales pages for online courses by some of the greatest marketers around. You’ll learn from the best, with sales pages from:
We’re going to pull their pages apart and reverse-engineer the perfect online course sales page blueprint that will get you customers.
In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.
That’s a lot!
We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?
Don’t worry, we’ve got your back!
In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.
We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.
Ok, let’s juice the goodness out of 2018.
Got an online course that isn’t selling? Or are you looking to create a course sometime soon?
After all your hard work building an online course, the last thing you want is for visitors to land on your sales page and think “that's not worth it”, close the tab and never return.
Instead, you want visitors to immediately grasp the value of your course and see that it’s worth the investment. As a marketer, this means you want to increase the perceived value of your online course in as many ways you can.
Well, here are 6 ways that you can quickly raise the perception of value for your online course.
One of the most potent forms of marketing for online courses is word-of-mouth referrals.
It doesn’t matter how many adverts you pay for, guest posts you publish or webinars you run, your potential customers want to know what someone else thinks about your online course before they buy.
A good marketer knows that once you’ve hooked a potential customer and they want your product, you need to remove all their excuses or reasons why they won’t buy.
And often their very last objections can be cured with testimonials.
Testimonials are your way of tapping into word-of-mouth marketing by providing a different voice to your own that can step in and whisk away a customer’s concerns just as their purchase anxiety starts to flare up.
But how can you capture such testimonials when you’re just starting out? Well, let’s look at 5 quick testimonial capture hacks you can deploy to get rave reviews early and send sales through the roof!
In recent years, we’ve seen a surge of successful online businesses selling Information Products. They’re an appealing choice, boasting high profit margins and relatively simple technology setups.
An Info Product could be an online course, series of lectures, audio-guide, eBook, sequence of tutorials, or anything else that sells quality information to help customers get results.
But if you want to sell your expertise in the form of information products, then you’ll inevitably come across this tough question:
What information do I give away for free?
And what information do I charge money for?
In this article, we’re going to look at content marketing strategies to help you decide what should be in your paid products and how to create free content that will drive visitors to buy.
Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?
Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?
You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?
Well, your own visitors probably feel the same.
To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.
To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.
But it takes some finesse to do this right so let me show you how...
If you’re building a website for the first time, then this article is for you. And if you’ve already got a blog, then these are the next 3 blog articles you need to write.
But these aren't just any 3 blog articles. No, these will work together to form a powerful content marketing funnel.
“A marketing funnel made from Blog posts?
Is that really a thing?”
Yes it is, and if that idea intrigues you, then you're in the right place.