“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?
Almost every marketing blog on the internet will tell you this. It's internet marketing 101.
In order to get visitors to hand over their email addresses, you need to offer them something of value in return.
That value usually comes in the form of a downloadable guide.
What every marketing blog on the internet doesn’t cover however, is this little dilemma:
With a lack of design sense, low to no budget and even less time, how do you even begin to go about creating beautiful, value packed PDFs that will leave your new subscribers mind blown and eager for more?
Is your website the face of a product, service or membership? If it is, you may be making the same mistake as the website we're reviewing in this video.
In today’s Website Review, we’re looking at My Fishing Cape Cod, a paid membership site offering a community and resources around fishing at Cape Cod.
The website is home to some fantastically targeted landing pages and copy. So what’s the problem?
Unless button mashing is a hobby, a new visitor would never make it far enough to see those fantastic landing pages. The homepage just doesn’t give them the opportunity to.
Here at the Thrive Themes marketing office, sometimes we go a little overboard.
We wanted to test just how powerful quizzes could be for an online business.
Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.
And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.
If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.
Either way, we were set to learn something.
Ever feel like you’ve stalled in your marketing knowledge?
You’ve read all the latest blogs, listened to all the best podcast, downloaded all the right kindle books... but it seems you’ve hit a peak?
After identifying all the key concepts, you’re finding each new blog post you read less and less valuable. It seems like they’re all just recycling the same old concepts.
So how do you keep that growth up? How do you continue to push your knowledge to the next level?
One of best ways we've found is by attending industry conferences and summits. The concepts introduced at these kinds of events are the ones that fuel blog posts and marketing principles for years to come.
There’s only one problem...
We knew you'd get up to some cool stuff with Thrive Quiz Builder, but we seem to have underestimated just how creative you’d get...
This is a look inside the Thrive Quiz Builder questions editor from one of our customers. With more than 100 different questions sprawled out over multiple branches. This is quite the creation.
This definitely impressed us. But it also made us realize something;
If all you overachievers out there were going to insist on building such monstrosities, we’d have to make the workflow a little easier.
A few of you reached out and told us exactly what you needed:
You've worked really hard on your business.
You know it has value. You know it can help people.
But you just can't seem to find a way to connect with enough of those customers who could really benefit from it.
Understanding and utilizing the Buyer's Journey in your website's content could be the key to changing all that.
You see, your content should be doing all the work for you. Attracting targeted traffic and seamlessly moving visitors towards your product or service as the solution to their problems. With the Buyer's Journey in mind, you can craft content that does exactly that.
I know what you're thinking.
'Narrow my audience? Are you crazy? I read this blog to get more customers, not less!'
Just hear me out. There is a common misconception that more visitors = more subscribers = more sales.
In most cases this just isn’t true.
In today’s website review video you’ll learn how to embrace your point of difference. When it’s done right, this allows you to attract more of your ideal customers, and get the most out of each new lead.
(But wait, there's more!) To give you a better idea of what this advice looks like in practice, we’ve done something a little different. We’re not just reviewing this homepage. We’ve completely remade it.
So you've heard how powerful webinars can be.
It's on that big ol' To-Do list of yours:
Unfortunately it keeps getting pushed back down the bottom of that to do list due to it being ↓ Too hard ↓ Too expensive.
If you're just starting out, or you only want to run the occasional webinar, it can be incredibly hard to justify the cost of dedicated webinar software. So much so, it stops you from even starting.
No matter how great your website is, if your visitors can’t see it, there’s no point.
Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.
I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.
In today's review video we’re looking at IME Natural Perfume.
For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.