Don’t you love getting a better bang for your buck?
If you’re spending money on Facebook Ads for your online business, every dollar counts.
The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads.
But when you’re new to Facebook ads, or to conversion optimization, it’s normal to feel as ill-equipped to decrease your CPA as a deep-sea tube worm performing brain surgery.
Check out this cool 're-dip strategy' to discover how you can launch a Facebook ad campaign and then use it to help you decrease your cost per lead by strategically increasing the conversion rate of the landing page where you send the Facebook ad traffic.
We used it to increase the conversions (and therefore, decrease our cost per lead) of a landing page by 47.74%…
...and the revolutionary-business-changing-secret-sauce-landing-page-variation was...
Wait, wait, wait, did you just read we spent $5,311.48 for “Inconclusive”?!
Yes, but it’s not surprising and was actually a good thing because of the experiment’s primary goal.
I’ll explain the primary goal of the experiment at the end, and you’ll understand why.
However, first I’m going to give you:
You can use it all for your own business so you don’t throw your money away, because even though we didn’t find a higher converting landing page doesn’t mean we didn’t learn anything...
Before we launched Thrive Quiz Builder to the public, we not only gave our Thrive Members almost a month of exclusive access to the plugin before anyone else, we also issued them a members only challenge:
Build a quiz for your business and submit it in under 12 days.
The 3 winners were promised to be featured on our blog and Facebook page where we’d then spend $50 to boost their quiz on Facebook to their specific audience.
Honestly, we weren’t quite sure what to expect. It was a quick deadline with only a live webinar for training...
How can I get my website on the first page of Google?
That's the question that opens the door into a deep rabbit hole called SEO (Search Engine Optimization).
Soon you'll discover that it's not push button easy to get on the first page of Google...
Where should you start? What should you do first? What is actually important? And what is not important anymore?
All these questions and more are covered in our new Thrive University course: "SEO if You Don't Want to Learn SEO".
There is a major difference between a "meh" testimonial and a great testimonial. A "meh" testimonial doesn't really help or show the visitor anything, while a great testimonial can turn last minute resistance into a sale.
The perfect testimonial gets your visitor thinking “Hey, I’m just like this person, and if they can do it, then I can do it, too!”
To have this effect, the best testimonials will indicate a problem, how your business solved it and then give specific details or results.
Here's some examples to illustrate what I'm talking about:
Do you like feeling naive and out-of-the-loop?
Or do you like being in the know, up to date and aware of the information around you?
When you run an online business there’s a treasure trove of helpful information surrounding you.
The most potent information is provided by your competition, if you know where to look and how to identify the diamonds they’ve left out in the open.
In this post you’ll discover the exact tools and tactics you can use to spy on your competition to find these diamonds.
They’ve already done the hard work and now you’ll be able to piggy-back on their efforts to develop your own profitable strategies, catch up and then stay ahead of them.
You’ll feel like Jason Bourne felt when he discovered he could fight for the first time...suddenly aware of his deadly abilities...
Want to know one of the best tactics we've found for increasing conversions?
We have found it to be It an amazingly powerful principle for creating desire in our business, and so we were curious to see if we could find any examples of deadlines, restricted freedom or limited resources having astonishing impacts on other events.
The following infographic showcases some of the most fascinating instances from the past where the scarcity principle played a major role in the outcome of events, either purposefully or accidentally.
Out of all the emails you send to your subscribers, your first few will have some of the highest open rates. It’s a HUGE opportunity to start building a strong foundation, so you should avoid the massive mistakes so many default to, especially after all the hard work you’ve already done to get the lead.
Trying to figure out the perfect first message to send to start turning your new leads into raving fans & customers might leave you feeling a bit overwhelmed and unsure...
Do you reach out to every lead individually and send a personal message? Do you try to educate them? Engage them? Understand them? Or do you blunder though it and end up sending the same lackluster emails everyone else does?
When I started getting leads on my website, I felt confused on what to do and it reminded me of a dog from my childhood. You might be feeling similar...
Do you know who is a master at creating content truly resonating with their audience?
And in this post, you'll discover how you can use "Pixar power" to take your marketing to a whole new level.
Have you ever watched Bruce Lee use nun-chucks?
It's a beautiful display of deadly awareness and honed skill, which he makes look deceitfully easy...
The world of Facebook Ads is a metaphorical nun-chuck: a powerful tool for your online business...if you know how to wield it.