Dave D
Author Archives: Dave D

6 Ways To Use Facebook Retargeting Ads To Grow Your Business [With Real World Examples]

“Why isn’t anyone clicking my Facebook ads?” I muttered in the same bitter tone I use to curse my toaster when it burns my bread.

See if you can figure out where I went wrong...

I was sitting on the edge of my seat after finishing reading some amazing success stories of using Facebook ads and I was eager to add a new tool to my “business arsenal.”

Briefly scanning a few “how to” articles gave me all the confidence I needed to jump right in.

“Time to start printing money,” I thought as I hit publish after cranking the audience up to 11...million using Facebook’s audience selection settings...

Why I Die a Little on the Inside Every Time You Ask Me What Button Color Converts Best

Did you know the more you can control your need to pee, the better you are at saving money (source), and If you study ethics, you’re more likely to steal (source)?

Also, intelligent people are more likely to binge drink (source). But, don’t expect it to get you any brownie points when police find you at 1:00pm belligerently yelling “I’M SMARTER THAN YOU!” at a fire hydrant because it won’t give you extra ketchup for your French fries…

The point is: it is POSSIBLE for two seemingly random things to be correlated and if you don't understand why, all your A/B testing is doomed to fail.

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