Dave D
Author Archives: Dave D

Why I Die a Little on the Inside Every Time You Ask Me What Button Color Converts Best

Did you know the more you can control your need to pee, the better you are at saving money (source), and If you study ethics, you’re more likely to steal (source)?

Also, intelligent people are more likely to binge drink (source). But, don’t expect it to get you any brownie points when police find you at 1:00pm belligerently yelling “I’M SMARTER THAN YOU!” at a fire hydrant because it won’t give you extra ketchup for your French fries…

The point is: it is POSSIBLE for two seemingly random things to be correlated and if you don't understand why, all your A/B testing is doomed to fail.