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Author Archives: Hanne

21 Brilliant Call to action Examples to Boost Conversions

Sally's about to travel to Italy and arrives on your website where she finds the perfect opt-in offer "A local’s guide to Rome’s gourmet food scene". However, when she's about to download it, the opt-in button states "Submit".

She's confused and slightly worried... Will she get the guide if she submits the form?

She closes your site and goes back to Google to look for another option.

Bummer, right? She was your perfect lead. But that one word triggered a feeling of uncertainty that made her leave.

How can you make sure to avoid this type of anxiety in your visitors' mind?

The answer: Specific call to action (CTA) buttons.

Unlimited Design Opportunities for Your Bulleted and Numbered Lists

Bulleted lists and numbered lists are the backbone of any well structured piece of content.

You'll want to use them in blog posts, comparison pages, landing pages, sales pages, opt-in forms and anywhere else you care about grabbing your readers' attention.

But let's be honest... The basic unordered and ordered list in the text editor are kinda boring and won't cut it if you're looking to impress your visitors and get them to convert.

That's why in Thrive Architect, our visual editor for WordPress, you have the styled list and the numbered list element. Both of these offer such a wide range of cutomization options that you'll find yourself creating lists just for fun (or is that just me?).

Let me show you!  

24 Tools To Create Better Content Faster

I’m sure you’ve come across this type of article:

"342 Tools and Resources You Need in Your Online Business"

If upon reading that title your first thought is:

Really?

How the F** am I supposed to run a business when I have to invest my precious time into signing up, learning and mastering all of those?

I can assure you, you’re not alone.

The truth is, these type of lists are not made to help the reader, they are made to drive traffic to the website and (often) to earn affiliate commissions.

Now, I consider it part of my job to stay informed about the newest tools and I can sincerely say that we tested almost all of them.

And because we did, you don’t have to!

In this list you’ll only find tools we’ve tested and use (almost) daily in our content marketing.

The Outside In Principle: Gain Precious Time Building and Customizing Pages in Thrive Architect

Why did nobody teach me that sooner?

​That's what was going through my head watching this Gordon Ramsay video on how to finely chop an onion.

Knowing this technique saves me a lot of time and (literally) tears.

Often, discovering professional tricks like this feel like discovering a unicorn that was hidden in plain sight all along.

In this video, you'll discover such a technique for Thrive Architect.

Everything You Need to Know to Run an A/B Split Test in WordPress

"I don't understand why nobody seems to think split testing is sexy!"

My friend looked at me as confused as a chameleon in a bag of Skittles.

"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."

He exploded laughing but admitted that that was a pretty cool result.

Would you like to know how to get these type of results? Keep on reading!

Try These 3 Things to Increase Conversions on Your Sales Page

You did it!

You spilled blood, sweat and tears but your sales page is finally up and running, ready to convert those visitors into customers.

First of all, congrats on taking the leap. I know it can feel like giving birth to an 8.8 pound baby to get that first version out there.

But just like you don't stop taking care of your baby, you shouldn't consider the first version of your sales page to be "final".

Let me show you 3 improvements you can make on your sales page today.

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