You receive an email, click on the link and you see...
An opt-in form.
Really? How annoying is that?
They contacted you through email, they have your contact information. Why would you have to do the effort to opt-in AGAIN?
Click. Window closed. Conversion lost.
As a subscriber you understand how irritating this is, but as a marketer you've probably done this to your own subscribers at least a few times. Because sometimes you want your subscribers to opt-in again, no?
Well, yes and no.
You want the RESULT of your subscribers opting in again. You want them to be added to a different list, receive a series of follow-up emails, get tagged, etc.
Good news, you can have the best of both worlds!
Thrive Leads is packed with one of the most powerful one-click sign up features: Signup Segue.
You get what you want and your subscribers are happy too. A true Win-Win.
Let's take a look at when using the Signup Segue feature will help you boost your conversions.