Since we started using Thrive Ovation and the testimonial capture pages with multiple questions we're getting tons of conversion boosting testimonials.

That's terrific, but funnily enough it made another problem arise...​

And many of you told us they noticed this same exact problem...

When was the last time you subscribed to your website?

No that’s not a typo… I want to know when you subscribed to your own website for the last time.

For the conversion optimization before/after article, we randomly looked at opt-in forms and landing pages that you, our readers, sent us to optimize.

We took it beyond the landing page. We looked at the opt-in form, subscribed to the list, waited for the first email to arrive and looked at the confirmation, thank you and download pages.

Let me tell you, it wasn’t always pretty…

Many of the funnels left us confused and disappointed. That's why we decided to write this article, to make sure you can avoid the most common mistakes in your funnels.

About a month ago we launched our all-in-on testimonial plugin: Thrive Ovation and since then we've been listening to your feedback and comments about how we could improve it.

Today we're thrilled to show you 4 new features we added to Thrive Ovation.

By popular demand, we continue the landing page from scratch series and this time we'll create a visually stunning homepage.

As usual you'll see all the steps from start to finish and discover some insider tricks on how to use Thrive Content Builder like how to create a beautiful blog post grid that updates automatically (at 15:33).

In this video, we replicate the homepage from Craftsy, an online learning platform for handy crafts. Their homepage design reflects the creative vibe of the website by using full width images but is also highly conversion focused with highlighted promo codes, links to important content and an opt-in form.

This is exactly the type of homepage we like: original, good looking AND conversion focused. Check out the video to see how it's done.

You receive an email, click on the link and you see...

An opt-in form.

Really? How annoying is that?

They contacted you through email, they have your contact information. Why would you have to do the effort to opt-in AGAIN?

Click. Window closed. Conversion lost.

As a subscriber you understand how irritating this is, but as a marketer you've probably done this to your own subscribers at least a few times.  Because sometimes you want your subscribers to opt-in again, no?

Well, yes and no.

You want the RESULT of your subscribers opting in again. You want them to be added to a different list, receive a series of follow-up emails, get tagged, etc.

Good news, you can have the best of both worlds!

Thrive Leads is packed with one of the most powerful one-click sign up features: Signup Segue.

You get what you want and your subscribers are happy too. A true Win-Win.

Let's take a look at when using the Signup Segue feature will help you boost your conversions.​

Many of you asked for it and we're happy to give it to you! Thrive now integrates through API with MailRelay.

MailRelay is an advanced email marketing platform and in the latest version of Thrive Leads, you can now integrate your opt-in forms with it in a few clicks.

Check out the step by step tutorial.

What's THE conversion goal of your website?

Difficult question, right?

The conversion goal for first time visitors would probably be to subscribe to your email list​.

But once they are a subscriber, that conversion goal changes.

You no longer want them to become a subscriber, you want them to take the next step and become a customer!​

And this is where most websites miss out. They only optimize for subscribers, not for customers.

Check out the video to discover the solution.