Sally's about to travel to Italy and arrives on your website where she finds the perfect opt-in offer "A local’s guide to Rome’s gourmet food scene". However, when she's about to download it, the opt-in button states "Submit".
She's confused and slightly worried... Will she get the guide if she submits the form?
She closes your site and goes back to Google to look for another option.
Bummer, right? She was your perfect lead. But that one word triggered a feeling of uncertainty that made her leave.
How can you make sure to avoid this type of anxiety in your visitors' mind?
The answer: Specific call-to-action (CTA) buttons.
Bulleted lists and numbered lists are the backbone of any well structured piece of content.
You'll want to use them in blog posts, comparison pages, landing pages, sales pages, opt-in forms and anywhere else you care about grabbing your readers' attention.
But let's be honest... The basic unordered and ordered list in the text editor are kinda boring and won't cut it if you're looking to impress your visitors and get them to convert.
That's why in Thrive Architect, our visual editor for WordPress, you have the styled list and the numbered list element. Both of these offer such a wide range of cutomization options that you'll find yourself creating lists just for fun (or is that just me?).
Let me show you!
Why did nobody teach me that sooner?
That's what was going through my head watching this Gordon Ramsay video on how to finely chop an onion.
Knowing this technique saves me a lot of time and (literally) tears.
Often, discovering professional tricks like this feel like discovering a unicorn that was hidden in plain sight all along.
In this video, you'll discover such a technique for Thrive Architect.
"I don't understand why nobody seems to think split testing is sexy!"
My friend looked at me as confused as a chameleon in a bag of Skittles.
"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."
He exploded laughing but admitted that that was a pretty cool result.
Would you like to know how to get these type of results? Keep on reading!
Looking to build a gorgeous landing page for a local business? Then you'll love these 3 new templates that are tailor made for that purpose.
Not only are they on the cutting edge of design trends, they are also 100% customizable.
Check out the video to see how easy it is to completely change the look and feel of these templates to fit your brand.
You did it!
You spilled blood, sweat and tears but your sales page is finally up and running, ready to convert those visitors into customers.
First of all, congrats on taking the leap. I know it can feel like giving birth to an 8.8 pound baby to get that first version out there.
But just like you don't stop taking care of your baby, you shouldn't consider the first version of your sales page to be "final".
Let me show you 3 improvements you can make on your sales page today.
This one element can make your homepage or landing page look very professional or really amateurish...
The problematic element? Your background image.
After looking at hundreds of homepages and landing pages we keep seeing the same issues over and over again.
These issues hurt your conversions and your brand.
The good news is that you can fix them in 4 simple steps!
Discover how to:
Ready? Let's get started!
"Good Afternoon! Would you like to know when our next exposition is happening?" the museum clerk asks when you walk in.
"No, thank you. I'm just looking around for now" you answer.
"Okay, enjoy the photo exhibition, sir."
15 minutes later, after you've made your way through, decided you loved the exhibition and want more, you stop to ask the clerk: "Excuse me, how can I stay informed about what happens at the museum?"
"Simply give me your name and email sir and I'll add you to our list."
2 minutes later, while walking out, you're reading the welcome email on your phone and starting to plan which exposition to explore next weekend.
Now imaging what would have happened if after greeting you, the clerk simply disappeared... Would you still have signed up?
Same holds true for your website visitors. If they can't find where to sign up, they will just leave, never to be seen again.
Discover how the Sticky Slide-in can fix that problem for you!
Traffic doesn’t matter.
Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.
When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?
Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:
"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing."
And I understand where he’s coming from, but the full story is more nuanced than that...
For Christmas we made a super valuable offer to our members. We organized a Conversion X-mas contest that allowed them to win a complete landing page make-over. This included a new custom design made by our designers and marketing and copy writing advice from the marketing team.
Hundreds of members sent in their pages and 5 of them got picked to get marketing and design advice to increase their conversions.
Today we're showing you the before and after we did for our first winner. This landing page is a lead generation landing page.
Watching what we did for this landing page will surely give you some inspiration on how to improve yours! Let's dive right in.