Hanne
Author Archives: Hanne

24 Tools To Create Better Content Faster

I’m sure you’ve come across this type of article:

"342 Tools and Resources You Need in Your Online Business"

If upon reading that title your first thought is:

Really?

How the F** am I supposed to run a business when I have to invest my precious time into signing up, learning and mastering all of those?

I can assure you, you’re not alone.

The truth is, these type of lists are not made to help the reader, they are made to drive traffic to the website and (often) to earn affiliate commissions.

Now, I consider it part of my job to stay informed about the newest tools and I can sincerely say that we tested almost all of them.

And because we did, you don’t have to!

In this list you’ll only find tools we’ve tested and use (almost) daily in our content marketing.

The Outside In Principle: Gain Precious Time Building and Customizing Pages in Thrive Architect

Why did nobody teach me that sooner?

​That's what was going through my head watching this Gordon Ramsay video on how to finely chop an onion.

Knowing this technique saves me a lot of time and (literally) tears.

Often, discovering professional tricks like this feel like discovering a unicorn that was hidden in plain sight all along.

In this video, you'll discover such a technique for Thrive Architect.

A/B Split Testing in WordPress For Non-Mathematicians

"I don't understand why nobody seems to think split testing is sexy!"

My friend looked at me as confused as a chameleon in a bag of Skittles.

"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."

He exploded laughing but admitted that that was a pretty cool result.

Would you like to know how to get these type of results? Keep on reading!

Try These 3 Things to Increase Conversions on Your Sales Page

You did it!

You spilled blood, sweat and tears but your sales page is finally up and running, ready to convert those visitors into customers.

First of all, congrats on taking the leap. I know it can feel like giving birth to an 8.8 pound baby to get that first version out there.

But just like you don't stop taking care of your baby, you shouldn't consider the first version of your sales page to be "final".

Let me show you 3 improvements you can make on your sales page today.

How to Create the 3 Most Important Landing Pages No Website Can Live Without

A landing page has only one purpose: converting your visitors.

That’s why landing pages are so effective for growing your email list and your business. They do only one thing, but they are insanely good at it.

In this video you’ll discover the 3 types of landing pages every serious online business should create on their website to have higher conversion.

Make Your Background Images Look More Professional in 4 Simple Steps

This one element can make your homepage or landing page look very professional or really amateurish...

The problematic element? Your background image.

After looking at hundreds of homepages and landing pages we keep seeing the same issues over and over again.

These issues hurt your conversions and your brand.

The good news is that you can fix them in 4 simple steps!

Discover how to:

  • Pick the right image from our favorite free stock photo resources
  • Optimize the image for faster loading
  • Make the image suitable as a background image without using any photo editing tools
  • Make your mobile readers happy too

Ready? Let's get started!

New Thrive Leads Template: The Sticky Slide-in

"Good Afternoon! Would you like to know when our next exposition is happening?" the museum clerk asks when you walk in.

"No, thank you. I'm just looking around for now" you answer.

"Okay, enjoy the photo exhibition, sir."

15 minutes later, after you've made your way through, decided you loved the exhibition and want more, you stop to ask the clerk: "Excuse me, how can I stay informed about what happens at the museum?"

"Simply give me your name and email sir and I'll add you to our list."

2 minutes later, while walking out, you're reading the welcome email on your phone and starting to plan which exposition to explore next weekend.

Now imaging what would have happened if after greeting you, the clerk simply disappeared... Would you still have signed up?

Same holds true for your website visitors. If they can't find where to sign up, they will just leave, never to be seen again. 

Discover how the Sticky Slide-in can fix that problem for you!

Discover How You Can A/B Test Even With Low Traffic

Traffic doesn’t matter.

Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.

When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?

Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:

"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing." 

And I understand where he’s coming from, but the full story is more nuanced than that...

Before and After: What we Did to Improve This Landing Page (and How You Can Do the Same)

For Christmas we made a super valuable offer to our members. We organized a Conversion X-mas contest that allowed them to win a complete landing page make-over. This included a new custom design made by our designers and marketing and copy writing advice from the marketing team.

Hundreds of members sent in their pages and 5 of them got picked to get marketing and design advice to increase their conversions.

Today we're showing you the before and after we did for our first winner. This landing page is a lead generation landing page.

Watching what we did for this landing page will surely give you some inspiration on how to improve yours! Let's dive right in.

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