You’ve caught yourself hypnotically staring at those late night infomercials thinking, “Yes, I actually do need a new set of couch pillow pluffies.”
You really don’t, and you know it.
Still, there’s just something so incredibly alluring about the way the commercial runs. Something so strong you almost reach out for your phone and dial in.
Dial in before the offer runs out!
What causes this compelling urge? Why does your brain want to buy the damn couch pillow pluffie so badly?
Truth is - your brain doesn't care about the pluffie. Your brain took an unexpected mental shortcut.
It's not broken, don't worry!
Let me show you how these mental shortcuts work, and why they lead to irrational behaviour.
You know those truly marvelous headlines that get thousands of shares on social media?
Those that make you stop and think "Wow! That's actually quite clever!"
Some blogs even seem to hit that magnificent note with every single headline they publish.
But when you try to create one... you always end up with something mediocre.
It's so frustrating! It's like you're missing some sort of magic spark to turn your decent headline into a fantastic one!
Perhaps you're just not cut out to write headlines. Maybe you should just move to a deserted island somewhere and focus on sending bottled messages.
COFFEE IS FOR CLOSERS!
Classic lines from the movie Glengarry Glen Ross echo through your mind as you nervously try to turn that blank page into a sales page.
You feel bullets of sweat forming on your forehead. It's the pivotal page on your site after all: the only thing standing between bounce and profit.
But you're riddled by questions:
How do I create even a half-decent sales page?
Do you remember that feeling when you were 8 years old, ogling at the flavours at an ice cream stand, unable to choose because they all looked equally good?
You could've stood there for hours, weighing the pros and cons between pistachio and mango.
Then, in the end, your mom made you choose chocolate, just to get it over with.
You were frozen by decision paralysis, which is caused by the huge mental strain trying to choose between a variety of equally good options.
This is what happens to some of us when choosing an opt-in form type.
It's a scary thought, but this might be happening to you.
You've worked your ass off to make your site stand out, but following the latest design trends and conversion strategies has inadvertently lead you to the polar opposite:
You've become... just like everyone else.
In the blogging world, and in the business world of today, it's a cardinal sin to blend in. Nobody cares about ordinary.
Nobody remembers ordinary.
You need to stand out to succeed.
Thankfully there's one element on your website specifically designed to stand out:
The opt-in form.
Could there be a way to use opt-in forms to leave your reader with a lasting impression of your site? Let's talk about that.