Author Archives: Matt

How Google’s New Chrome Ad Blocker Impacts Your Thrive Leads Opt-In Forms

If you’ve been keeping up with internet marketing news lately, you already know that Google’s new Chrome Ad Blocker rules took effect last month on February 15th.

It's almost like Google is expanding their previous "Mobile Friendly" opt-in form rules to now address a broader set of abusive desktop and mobile internet marketing behaviors.

Chrome's new ad blocking rules are specifically taking aim at intrusive and spammy ads from websites that market aggressively and have little respect for quality user experience (UX).

Although some in the internet marketing world are freaking out about these changes, we’re not bothered by them since they are focused primarily on eliminating awful ads...not your opt-in forms.

How To Craft Featured Images That Make Your Blog Instantly Recognizable for Increased Engagement

Aside from headlines, what's the most consumed piece of content on your blog?

This isn't supposed to be a trick question or some kind of unexpected reveal. The answer is likely plastered at the top of every article you've ever published.

Like moths to a flame, human eyes are automatically drawn to a blog's featured images and will visually devour them without even intending to do so.

Your featured images must not only illustrate the content you’ve posted, but should also create a visual identity that works to consistently build your website's brand.

Go ahead and take a quick peek at your website’s blog grid. Do the images work together to create a unique website identity or do they lack an overarching design theme?

If you think your blog has room for improvement in this department, don’t worry.

We've got just the course to teach you How To Craft Featured Images That Engage Traffic and Boost Your Online Identity.

How To Convert Any Opt-In Offer Into A Marketing Multi-Tool

Picture your trusty old Swiss Army knife for a moment.

You know, that red handled, pocket-sized multi-tool you count on to help with everything from cutting boxes open to picking your teeth?

Yup, toothpicks come standard on those switch-bladed bad boys!

Swiss Army knives are pretty handy because they address many day-to-day problems from a single, multi-functional platform.

Imagine if you could advertise and test multiple different opt-in offers on your site - without actually needing to create more than one opt-in offer.

That's exactly what we'll do in this post!​

Read on to discover a fast-action method for turning your one-trick opt-in offers into conversion focused multi-tools.