Shane Melaugh
Author Archives: Shane Melaugh

Project Gutenberg: What Does it Mean for Thrive Themes Products?

"Project Gutenberg" is the name of a visual(ish) editor that is in development by Automattic, the creators of WordPress. It is set to replace the current WordPress editor at some point in the future.

Since our core product is a visual editor (Thrive Architect), some of our users have asked us how Project Gutenberg will affect our own work and our products. This post is our answer to that question.

Why Sorting Templates by Conversion Rate is Just… the Worst Idea Ever

Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?

We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.

At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?

In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...

How to Create Typographic Magazine-Style Layouts

For a conversion focused website, there's nothing more important than text. Your words need to be convincing. If they aren't, nothing else you do on your site matters.

But words don't only have to be convincing. As you'll see in this tutorial, letters, words and typography can become a design element in their own right. Watch the video to see how you can create text layouts with a serious wow-factor!

Homepage from Scratch: Advanced Visual Design Without Photoshop

Here at Thrive Themes, we like to focus on the essentials. We always favor simplicity, rapid implementation and conversions over fancy or trendy design.

But, that doesn't mean that fancy or trendy design is necessarily a bad thing. A website can be conversion focused and have fancy design. In this tutorial, we're building a complete homepage that exemplifies this.

And despite all the fancy design stuff on this page, you don't need Photoshop to create any of it. Plus, you can download the template for Thrive Architect, as well!

How to Use Shadow Effects in Conversion Focused Web Design

One of the things that makes Thrive Architect such a powerful visual editor is customizability. You can fine-tune almost every design detail of everything in your content. For example, you can add and customize drop shadows, inside shadows and text shadows to Thrive Architect elements.

In this video, we'll take a tour through the shadow effect features and we'll look at how to use shadows for conversion focused design.

How to Create Custom Styled Content Boxes in Minutes with Thrive Architect

Thrive Architect features a "content box" element, which starts out as a blank, empty container. In this video, you'll discover how you can go from this blank slate to almost any custom styled content box you can think of, in just minutes.

You'll see how to create mobile responsive note boxes for your blog content, feature boxes for landing pages and sales pages and much more.

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