Shane Melaugh
Author Archives: Shane Melaugh

JPEG vs. PNG: Why Image Formats Matter for a Fast Website

When you save images to use on your site, choosing the right image format matters.

Why? 

Because the wrong image format means larger file sizes, which means a slower website, which means higher bounce rates and lower conversion rates.

Give me a few minutes of your time and you'll never make that mistake again. Instead, you'll choose the right image format and your site will look better and load faster. 

Write Content Like a Boss: What We Can Learn from the (Almost) Perfect Article

If you can write content like this, the world's your oyster.

The content I'm referring to is this article by Precision Nutrition titled: The Ketogenic Diet - Does it Live Up to The Hype?

No matter how you roll with your food preferences, if you do any content writing, this article is a must read. And in today's video, we'll explore exactly what makes this article so brilliant and excavate some valuable lessons for our own content marketing.

Create the Ultimate “Hybrid” Long Form Sales Page (+Template)

Looking for a sales page template? We've got you covered!

In Thrive Architect (formerly Thrive Content Builder and Thrive Landing Pages) you'll find several sales pages in the landing pages templates library.

In this video we're focusing on the "Copy" sales page. This is not just any sales page template. It's a very carefully crafted "hybrid" style long form sales letter.

Check out this training video to learn how all the elements work together, to create a uniquely conversion-boosting page.

Starting Your First A/B Test? Brace for Disappointment!

If you want to build a truly effective online business, A/B testing is a ​must. A/B testing is what leads to truly kick-ass pages and conversion rates.

​Unfortunately, the experience of ​testing can be frustrating. Especially if you're new to it and you came in with stories from spectacular case studies (like this one) buzzing in your head. We'd love to experience 200% conversion increases every time we run a test, but the reality of conversion optimization isn't quite so exciting.

In today's post, you'll discover why A/B testing results can often seem disappointing and what you need to do to get good value out of them anyway.​

Masterclass: How to Use Categories & Tags on Your WordPress Website

Categories and tags: they're among the first things you discover when you start using WordPress. And if you're reading this, ​you've probably got some system or other, for how you apply them to your content.

But how much do you really understand about categories and tags? How exactly are they different from each other? And how should you use them to get the most SEO benefit and make your website engaging and easy to navigate?

In this post, you'll discover everything you could reasonably want to know (plus a bit more) about categories and tags.

Building the “I Can’t Believe it’s Not Photoshop!” Homepage from Scratch

The topic for today's landing page build is "I can't believe it's not Photoshop!"

​If that sounds familiar, you're right: we've created a page with this theme before. The great thing about this page build is that it shows you many tricks and advanced effects you can apply, using Thrive Architect.

And of course, we're stepping things up this time around. We're presenting a whole new set of visual design tricks and we've created an entire set of landing pages for you to download.

How to Add Tracking Scripts to All Thrive Architect Landing Pages at Once

​We've added a convenient new feature in Thrive Architect that solves a problem you may have had with our landing pages, up until now. ​​Adding scripts like the Google Analytics tracking script or Facebook retargeting pixels to your Thrive Architect landing pages, ​was not always easy: some 3rd-party plugins successfully insert the scripts on our landing pages, but many don't.

To make things easier to manage, we've now created a landing page script manager as part of Thrive Architect. With it, you can choose what scripts to add to all landing pages without needing any 3rd-party plugins.

Check out the video to see how it works!

The Big 3 Conversion Killers We Found (by Analyzing 200+ Opt-In Forms & Landing Pages)

​In t​his post, you’ll discover the "Big 3 Conversion Killers" - the ​top mistakes that plague opt-in forms and landing pages and doom them to failure.

We uncovered the Big 3 by analyzing over 200 websites sent in by Thrive Themes readers and customers. That means that ​if you have a website, chances are that you’re making at least one of these 3 mistakes - and fixing ​them will ​boost your conversion rates.

Homepage History: What Does the Ultimate Personal Branding Homepage Look Like?

How should you design your homepage? That's a question many entrepreneurs struggle with. We know that the homepage represents our business and brand, more than any other page. We want to get it right.

What if you could learn from the best? Not just learn from what the most successful sites do right now, but also learn from how they got here?

That's exactly what this post is about.

We dove into the homepage history of the websites run by 6 leading minds when it comes to content marketing and personal branding: Tim Ferriss, Ramit Sethi, Marie Forleo, James Clear, Celestine Chua and Gary Vaynerchuk.

​Read on to discover the keys to success that we unearthed in this in-depth study (and to see the "ideal homepage" template we created based on everything we learned).

Gradients in Thrive Architect: How to (& How NOT to) Use Them

With Thrive Architect, you can add custom color gradients to any element that has a background. You can even create gradients as overlays on top of images or background patterns.

In this tutorial, we'll take a quick tour through all of the gradient features. Then, we'll take a look at the dos and don'ts of using color gradients in web design, so that your results will loo pro.

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