Shane Melaugh
Author Archives: Shane Melaugh

Website Makeover: How We Moved a Site from Wix to WordPress & Obliterated its Bounce Rate

For this case study we moved a site from Wix to WordPress. Moving from a totally different platform to WordPress is quite challenging and as a result, there are many interesting lessons in this case study.

For example, you'll discover how we completely updated and improved the design and built out an entire mini-site using just Thrive Architect and the Symbols feature. I'll also explain exactly what we did to fix the one BIG problem the site had (as well as the many little ones).

Discover the New & Improved Content Template Feature

A core feature in Thrive Architect is that you can save any element or group of elements as you own custom content template. Creating and re-using your very own custom designs has never been easier!

And in the latest version of Thrive Architect, content templates have been made even better! Watch this video to discover how to save, load and manage content templates (plus a few handy bonus tips).

The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant

The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.

Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.

In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.

Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.

How Thrive Themes Products Will Help You With GDPR Compliance

​Note: this post does not contain legal advice. Always work with your legal counsel ​to determine the right decisions to make about regulations.

The General Data Protection Regulation (GDPR) is coming for all of us. It's a set of EU laws​ and they apply to EU ​citizens. ​That means that even if your businesses is not in the EU, ​you're still potentially on the hook, because ​people from the EU​ can access your website​​​.​​​

At Thrive Themes, we have been hard at work to help you keep your website GDPR compliant in the easiest and most seamless ways possible.

In this post, you'll discover the GDPR related features that we've already released and get up to date information about the ones we're still working on.

JPEG vs. PNG: Why Image Formats Matter for a Fast Website

When you save images to use on your site, choosing the right image format matters.

Why? 

Because the wrong image format means larger file sizes, which means a slower website, which means higher bounce rates and lower conversion rates.

Give me a few minutes of your time and you'll never make that mistake again. Instead, you'll choose the right image format and your site will look better and load faster. 

Write Content Like a Boss: What We Can Learn from the (Almost) Perfect Article

If you can write content like this, the world's your oyster.

The content I'm referring to is this article by Precision Nutrition titled: The Ketogenic Diet - Does it Live Up to The Hype?

No matter how you roll with your food preferences, if you do any content writing, this article is a must read. And in today's video, we'll explore exactly what makes this article so brilliant and excavate some valuable lessons for our own content marketing.

Create the Ultimate “Hybrid” Long Form Sales Page (+Template)

Looking for a sales page template? We've got you covered!

In Thrive Architect (formerly Thrive Content Builder and Thrive Landing Pages) you'll find several sales pages in the landing pages templates library.

In this video we're focusing on the "Copy" sales page. This is not just any sales page template. It's a very carefully crafted "hybrid" style long form sales letter.

Check out this training video to learn how all the elements work together, to create a uniquely conversion-boosting page.

Starting Your First A/B Test? Brace for Disappointment!

If you want to build a truly effective online business, A/B testing is a ​must. A/B testing is what leads to truly kick-ass pages and conversion rates.

​Unfortunately, the experience of ​testing can be frustrating. Especially if you're new to it and you came in with stories from spectacular case studies (like this one) buzzing in your head. We'd love to experience 200% conversion increases every time we run a test, but the reality of conversion optimization isn't quite so exciting.

In today's post, you'll discover why A/B testing results can often seem disappointing and what you need to do to get good value out of them anyway.​

Masterclass: How to Use Categories & Tags on Your WordPress Website

Categories and tags: they're among the first things you discover when you start using WordPress. And if you're reading this, ​you've probably got some system or other, for how you apply them to your content.

But how much do you really understand about categories and tags? How exactly are they different from each other? And how should you use them to get the most SEO benefit and make your website engaging and easy to navigate?

In this post, you'll discover everything you could reasonably want to know (plus a bit more) about categories and tags.

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