Shane Melaugh
Author Archives: Shane Melaugh

A Simple Framework to Create More Beautiful AND Higher Converting Websites

Let me share one of my secrets with you: a key to the way I work and learn is in how I think. How I think about everything I want to get better at: I look for the underlying principles.

I try to get at the core of things. I try to dig until I "see the matrix" and from there, I learn faster and make better decisions.

If you're reading this, you have a website and you want to improve that website, right?

Well, what exactly does it mean to improve a website? It basically means creating a higher converting website. And what are the underlying principles of a high converting website? Let's find out...

New in Thrive Architect: Visual Font Setup for Landing Pages

The Thrive Themes team is constantly working on ways to improve our products. Both to make them more useful for you and to make them easier to use.

Today's update is one of my favorite improvements in a long time (maybe it's because I'm a font nerd, but I'll let you be the judge). Setting up and customizing fonts on your landing pages in Thrive Architect just got a whole lot easier and in today's video, I'll show you how it works.

Thrive Architect Improvements & Small Feature Additions

Continually improving and updating our products is part of our core philosophy at Thrive Themes. And whenever we add a major new feature or template, we announce it in a new blog post.

However, we also keep adding smaller updates and improvements that may not warrant their own blog posts, but that you should know about, nonetheless. In today's video, you'll discover the latest crop of such smaller updates we've made to the Thrive Architect editor & landing page builder for WordPress.

The Chic Landing Pages: Magazine-Like Layouts for Your Website

Today, we've got a new set of landing pages available in Thrive Architect, plus another landing page from scratch video.

This time around, we're going into the nitty-gritty of some advanced layouts builds, in the video. Even if you're an expert Thrive Architectstranaut (that's what we're calling it, right?), I bet you'll learn a few tricks you've never thought of before.

Project Gutenberg: What Does it Mean for Thrive Themes Products?

"Project Gutenberg" is the name of a visual(ish) editor that is in development by Automattic, the creators of WordPress. It is set to replace the current WordPress editor at some point in the future.

Since our core product is a visual editor (Thrive Architect), some of our users have asked us how Project Gutenberg will affect our own work and our products. This post is our answer to that question.

Why Sorting Templates by Conversion Rate is Just… the Worst Idea Ever

Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?

We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.

At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?

In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...

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