Shane Melaugh
Author Archives: Shane Melaugh

Introducing Thrive University

Did you know that on the Thrive Themes website you can get access to more than 20 different guides, video courses, training webinar recordings and interactive content to help you build your online business?

If your answer is "No, I did not know that" you're not alone.

Most of our readers don't, and it's entirely our fault.

We decided to change that and the solution is called Thrive University.

Going Beyond the Page: 5 Ways to Take Your Conversion Rates to the Next Level

In a previous post, we presented the Big 3 conversion killers that emerged when we analyzed more than 200 opt-in forms and landing pages sent in by our readers.

Today, we're going to take a look at 5 more examples and take the conversion optimization tips to the next level.

What do I mean by that?

In this post, we go beyond the landing page.​

Are You Using the Right Words on Your Landing Pages?

Today's website review makes for a great example because the page we're looking at does so many things right. On this landing page, design and layout are on point and this gives us an opportunity to hone in on some of the finer details of copywriting.

Watch the video to see what we find and how you can improve the clarity and wording on your own landing pages.

Specificity & Contrast – Are These the Missing Puzzle Pieces for Your Website?

How effective is your website? More specifically, how effective is it at moving visitors towards your conversion goals?

​There are countless factors that will determine the answer to that question. In today's website review, you'll discover two of these factors: specificity and contrast. As you'll see, both of these are "underlying" factors that can affect your website in many ways.

By understanding the principles of specificity and contrast, you can improve the design, messaging, content and more on your site.​

How to Reverse Column Order With Thrive Content Builder (and Why You’d Want To)

In the latest version of our Thrive Content Builder plugin, you can now reverse the stacking order of columns.

After reading the above sentence, you're either already excited about the feature or wondering: "why would I want to do that?"

Check out the video to see a simple example of how this feature helps you make better mobile layouts (plus: a teaser about what's coming next for TCB).​

Why Sliders Make Your Website Suck

At the time of this writing, sliders are by far the most widely used design element in WordPress themes and on website homepages in general. Slider plugins for WordPress are being downloaded by the millions and sold by the tens of thousands.

Yet, none of our themes have a slider feature and we don't have a slider plugin.​ As you can tell from the title, that's no coincidence: sliders (a.k.a. carousels) are bad for your website. If you're currently using a slider on your site, you should get rid of it as soon as possible.

Hard to believe? Keep reading...​

Google’s New “Mobile Friendly” Rules for Opt-in Forms (& How they Affect Thrive Leads)

A recent announcement by Google revealed that the use of overlays (including opt-in forms) will no longer be deemed "mobile friendly". This, in turn, can affect your website's search rankings.

Following the announcement, some panic and a lot of misinformation spread through the marketing circles and we received many questions about what this change meant for our list building plugin, Thrive Leads.​

In this post, you'll discover what Google's announcement is really about and you'll see the update we've already released for Thrive Leads, to help you stay compliant.

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