Shane Melaugh
Author Archives: Shane Melaugh

8 Tips for Making Your Content Fully Mobile Friendly

These days, any self-respecting WordPress theme or plugin will be mobile responsive by default, meaning that it will resize and rearrange to fit medium and small screens.

But if you want to make your content not just mobile responsive but truly mobile friendly, there's more to it than just installing a responsive theme and calling it a day.

If you've ever wondered: "how should I create my content/landing pages/opt-in forms for mobile devices?" today's video is the answer you've been waiting for!​

This post has been updated to reflect the changes made in the Thrive Architect plugin.​

The Content Lock-In Problem: What Happens With Your Thrive Architect Content if You Delete the Plugin?

Today, we're answering questions that we received many times, regarding our upcoming visual editor for WordPress, Thrive Architect.

We learned from our users that many don't use Thrive Content Builder or other visual editors to create their blog content. And this is true even if they prefer the convenience and speed of the visual editor.

Why?

Because of looming worries: sure, the visual editor is good now, but will it still be around a few years from now? Will it continue being updated and getting support? What if I can't use it anymore, at some point? What if I have to deactivate this plugin, at some point in the future?

It's a legitimate concern - no one wants to lose their blog content all of a sudden.​

In this post, we look at this issue closely and give you a preview of how our upcoming Thrive Architect editor will handle this.​

How To Check the Clarity of Your Website in 5 Seconds

If there's one thing that sets a good website apart from a bad website, it's clarity.

When you arrive on a well designed website, it's instantly clear what the site is about and what you can do next. A bad website, on the other hand, leaves visitors confused with ambiguous messaging.

So, how can you make sure that your website scores highly on the all important factor of clarity? Do a 5 second test!

The 5 Types of Blog Posts that Need to Be Part of Your Content Marketing Strategy

The more you publish on your blog, the more traffic you get. This is a general rule in content marketing and it's backed by many studies. But what kind of content should you be creating? And what's the point in getting more traffic, if the traffic doesn't also lead to more conversions?

To grow you business and not just increase a vanity metric in your analytics dashboard, it's clear that you have to be strategic about what kind of content you create.

In this post, you'll discover the 5 types of content you should be publishing regularly. Knowing the 5 post types makes it a lot easier to figure out what to write next. Plus, if you create posts of each of these types, you'll have a strong blog that attracts traffic, builds your brand and converts readers into customers.

Content Patterns: How to Create Better Content, Faster

What if there was a magic formula that could help you write blog posts faster than ever before? And what if this formula also made your content clearer, easier to follow and more engaging for your readers?

If only, right?

I don't have a magic formula for you, but I've got something just as good: content patterns.

In this post, you'll discover how to use content patterns to create blog posts in a structured way, beat writer's block and cut hours from your usual content creation process.

How to Create an Effective Homepage for a Website With Multiple Offers

There's a simple principle for optimizing any kind of landing page: make only one offer on the page. Keep everything focused on that one conversion goal you want to lead your visitors to.

But in the real world, things often aren't that simple. Many businesses have multiple offers. Possibly even for multiple, highly diverse target groups. If this is the case, how can you create a good homepage that advertises all your offers without confusing visitors?

That's what we'll discover in today's website review.

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