I'm Shane Melaugh, co-founder of Thrive Themes and I'm putting together a rag-tag team of badasses to kick our marketing into a higher gear. If living in a vibrant Spanish city for 3 months and working on the front lines on startup marketing and growth hacking sounds like something you'd enjoy, keep reading.
This is the kind of opportunity I wish I had when I started out. In fact, it's a way better opportunity than I could have even imagined back then... but only for the right kind of person.
What's this Opportunity?
You'll be joining me in Barcelona where you'll be working with me and other members of the marketing team full time for 3 months. This is an apprenticeship, which means that you aren't expected to already be a marketing genius, but you will be working on high-leverage tasks that are of critical importance to the business. You won't be fetching coffee and proofreading emails for 3 months, in other words.
What Kind of Work Will You be Doing?
You'll be working with me and the other apprentices on tasks that directly contribute to the traffic and revenue of the Thrive Themes business. These tasks will include:
- Creating amazing, educational content for our blog.
- Case studies: working on other people's websites to generate examples of how our themes and plugins can make a positive difference.
- Creating and optimizing funnels consisting of ads, landing pages, sales pages etc.
- Writing sales copy.
- Writing scripts for sales videos and educational videos.
- Outreach: contacting people for potential collaborations such as podcast interviews, webinars, affiliate promotions or guest posts.
- Analytics: looking at data, making decisions based on it and figuring out what needs to be measured to further improve the business.
- Customer development: talking 1-to-1 with our customers and prospects, to get a better understanding of demands and needs in the market and how we can address them.
- Digging deep into WordPress and the Thrive Themes tools, so you gain a good understanding of what our tools do and how they help our customers.
- Brainstorming and coming up with new ideas for campaigns that span all our promotional channels (email list, blog, Facebook, YouTube, affiliates,...).
What Will the Work be Like?
As you can tell by now, the work will be varied and it will also be very challenging.
You'll be working as part of a small team in a small company, which means that everything you do has impact. You aren't just a small cog in a huge machine, you're an essential part of the team from day one. That's part of the reason why the work is so varied: we don't have 100 people, each with a tiny area of specialization.
You will be expected to take initiative. Not everything you have to do will be clearly defined and prepared in bite-sized proportions. You'll simply start working as part of the marketing team and you'll be expected to contribute to the overall goal for Thrive Themes to create more awesome content and generate more revenue.
You need to have a very good command of the English language. You need to be fluent in English and you need to not only be able to write error-free but also express yourself well in writing.
What Will the Living Situation be Like?
You'll live in a shared flat in Barcelona and expenses for rent, internet access, water and electricity will be covered. On top of that, you'll earn a fair wage - more than enough to finance nights out on the town, exploring the city on weekends or building up a bit of a savings.
For the most part, you will be working where you live, so you need to be comfortable working from a laptop and occasionally on couches, in cafes or in co-working spaces.
What Kind of Person Are we Looking For?
Make no mistake, this is an awesome opportunity and of course it appeals to those who are looking for travel, adventure and a taste of the location independent lifestyle... but this is NOT and opportunity to relax on a beach in Spain and get paid for it.
You need to be a maker, first and foremost. You need to be the kind of person who gets shit done, who thrives on a challenge and who wants to grow some serious marketing skills. You need to have a strong drive to create awesome things.
Here's an easy way to find out if you're the kind of person we're looking for: do you already do difficult things in your life on a regular basis (and enjoy them)? I'm talking about things like going to the gym to work up a serious sweat, running, climbing mountains, meditating, playing competitive sports, organizing large events... The kind of stuff that's good for you and even enjoyable, but definitely not comfortable or easy. In short, the kind of stuff that makes couch potatoes cringe.
If you see a really difficult challenge and your first thought is "let's see how well I can do at this", you're the right kind of person for this opportunity.
More About Shane Melaugh
I'm the guy you'll be working with every day, during your apprenticeship. I co-founded Thrive Themes in 2013 together with Paul McCarthy. Before that, I was a co-founder for SwissMadeMarketing (SECockpit, Rank Tracker and more) and the founder of imimpact.com, a brand under which products like Hybrid Connect, Viral Quiz Builder and WP Sharely were sold.
I'm a self-taught entrepreneur and I've been involved in services, ecommerce, information products, distributed software and SaaS. I've always taken the approach of biting off more than I can chew and then finding a way to chew it anyway.
One of the most important aspects in my personal life as well as my business is the concept of gradual and consistent improvement of skills. I try to organize my life in such a way that I am always improving some skills that are important to me and as a business owner, I do my best to create a working environment in which every team member can work on improving their specific skill set every day.
In my opinion, the skills and experience you already have today aren't nearly as important as the "vector" that you're on. If you can improve gradually and consistently (even on the bad days and during hard times), it doesn't matter where you start from.
I take the same approach to my business overall: while I have had many failures and setbacks along the way, I've also made sure that every new project I start is a bit more challenging than the last one, so that my "business skills" can grow. Every project is a stepping stone to the next one. The way I see it, the better I get at this, the more of a positive impact I can have on the world.
If you work with me, this attitude of mine can be a blessing and a curse. On the one hand, I will obsess over providing a good environment for work, growth and skill building for you. On the other hand, I will relentlessly demand work, practice and improved results from you.
What Happens After the 3 Months?
We are looking to expand our marketing team with several full-time members and the apprenticeship is one of our attempts to find the right people. There is a chance that you can continue working with us after the 3 months are up, but there's no guarantee for it.
The opportunity that awaits is a "semi-remote" working position, where you'll spend 3-4 months per year working with me and the rest of the team on location (in awesome places like Barcelona, Budapest, Bangkok...) and work the rest of the year remotely, from wherever you want.
If that sounds like the coolest job in the universe, it's because it probably is. However, this is a position we are only willing to offer to the absolute best of the best.
Make yourself invaluable to the company during the apprenticeship and we'll talk about next steps...
Details & Next Steps
Deadline for applying: 8th August 2015
Start and end dates for the apprenticeship: September to November 2015
If you believe you're the right match for this apprenticeship, fill out the form below to set up an interview which we'll conduct over Skype.
Your submission needs to contain the following:
- You name and email address.
- Your Skype username.
- Links to some of your best work (blog posts, videos, design work or whatever else you've published online).
- A link to a 3-5 minute YouTube video where you introduce yourself and briefly explain why you believe you're a good fit for this position. Don't worry, you can keep this video unlisted if you prefer (and we won't share it).
Thank you for taking the time to read though this page! I hope to speak to you soon and get to know more about you.
All the best,
P.S.: Know anyone who might be interested in this position? Let them know! Or tweet this to help us get the word out:
Check out this amazing apprenticeship opportunity by @ThriveThemes!