You've worked really hard on your business.
You know it has value. You know it can help people.
But you just can't seem to find a way to connect with enough of those customers who could really benefit from it.
Understanding and utilizing the Buyer's Journey in your website's content could be the key to changing all that.
You see, your content should be doing all the work for you. Attracting targeted traffic and seamlessly moving visitors towards your product or service as the solution to their problems. With the Buyer's Journey in mind, you can craft content that does exactly that.
Marie Forleo is a fitness/dance instructor turned online entrepreneur. She's the creator of B-School, an 8 weeks online business training program.
Subscriptions to the program are only open once a year, and each time thousands of students invest in her course. This makes B-School a multi-million online business and the program has been going strong for over 5 years now.
Recently, when looking at the website, I noticed she was doing some very smart things with testimonials.
When somebody with that kind of success does something interesting, you pay attention and try to learn... And that's exactly what we'll do in this post.
You'll discover how Marie uses testimonials to achieve different business objectives and how she goes about getting as many, high quality testimonials as possible.
No matter how great your website is, if your visitors can’t see it, there’s no point.
Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.
I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.
In today's review video we’re looking at IME Natural Perfume.
For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.
Picture your trusty old Swiss Army knife for a moment.
You know, that red handled, pocket-sized multi-tool you count on to help with everything from cutting boxes open to picking your teeth?
Yup, toothpicks come standard on those switch-bladed bad boys!
Swiss Army knives are pretty handy because they address many day-to-day problems from a single, multi-functional platform.
Imagine if you could advertise and test multiple different opt-in offers on your site - without actually needing to create more than one opt-in offer.
That's exactly what we'll do in this post!
Read on to discover a fast-action method for turning your one-trick opt-in offers into conversion focused multi-tools.
Today, it's time for another website review. The example we're looking at today is highly valuable because it serves as an example of the line between website optimization and marketing.
As important as A/B testing and optimization are, they aren't the only things that matter and they aren't always the highest priority to focus on. Watch the video for more details...
It's once again time to look at a reader-submitted website and learn about how to build better, more effective sites based on real examples.
In this edition of the Friday Website Review, we're exploring an e-commerce store and taking a closer look at the effects of visual communication on your site's conversion rates.
The suite of tools provided by Thrive Themes is a game changer. It really makes complicated marketing tasks very simple and even fun to use.
But sometimes the guys at Thrive Themes add so many crazy features that they're struggling to explain them all and give context to them (sorry, Shane). That's what this post is all about.
Putting features into context and showing you how to use them to get more traffic, more leads and more revenue using your favourite WordPress framework.
Are there opportunities to increase conversions by improving the user experience on your site? In today's website review video, you'll find several examples of how you can improve your site's conversions and increase sales by understanding user flow.
We recently challenged our Thrive Leads users to really put the plugin to use and show us the results they achieved with it. You've already seen one of the resulting case studies and in today's post, we present three more examples of how Thrive Leads users accelerated their list growth.
After the release of our list building plugin we challenged our users to use Thrive Leads to grow their lists faster and share their results with us. Below you'll see the amazing case study provided by the winner of our challenge. If you've been looking for some ideas you can use to grow your mailing list, read on: