I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!
It sounds like a big mission - but it can be done by following one simple principle:
Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.
How do you figure out what the 'best use of content possible' is?
Step 1: Figure out what the one goal of your landing page is.
Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?
Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.
The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.
‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.
But it doesn’t. The launch ends up being a total dud.
For Christmas we made a super valuable offer to our members. We organized a Conversion X-mas contest that allowed them to win a complete landing page make-over. This included a new custom design made by our designers and marketing and copy writing advice from the marketing team.
Hundreds of members sent in their pages and 5 of them got picked to get marketing and design advice to increase their conversions.
Today we're showing you the before and after we did for our first winner. This landing page is a lead generation landing page.
Watching what we did for this landing page will surely give you some inspiration on how to improve yours! Let's dive right in.
A simple setup generated David over $13,000 in revenue in the first two months of sales. What was it? A copy of Thrive Architect and the payment and product delivery service, Gumroad.
In this new Case Study series we’ll be diving deep into exactly how David made it happen. We’ll go through how he ended up selling an e-book, what was working for him, how he put it all together and hopefully, give you some invaluable ideas for your own business.
David is a 30-year-old marketer and copywriter who was consulting for startups and small businesses - until a few friends made him an offer he couldn’t refuse.
They asked him to join their startup full time as the head of marketing and sales. It was a “Hell Yes!” for David, but there was one problem...
He still had leads flowing in from the consulting business he’d built up, and it seemed a shame to leave all that opportunity on the table.
If only there was a way to systemize and scale his consulting in a way that didn’t require him to exchange his time for money.
You know how some websites just look... good.
You tinker and tinker, but nothing you do achieves that look of professionalism.
It's like there's some design secret no one's letting you in on. And the truth is... there kind of is. And it's much simpler than you think.
“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?
Here at the Thrive Themes marketing office, sometimes we go a little overboard.
We wanted to test just how powerful quizzes could be for an online business.
Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.
And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.
If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.
Either way, we were set to learn something.
...and the revolutionary-business-changing-secret-sauce-landing-page-variation was...
Wait, wait, wait, did you just read we spent $5,311.48 for “Inconclusive”?!
Yes, but it’s not surprising and was actually a good thing because of the experiment’s primary goal.
I’ll explain the primary goal of the experiment at the end, and you’ll understand why.
However, first I’m going to give you:
You can use it all for your own business so you don’t throw your money away, because even though we didn’t find a higher converting landing page doesn’t mean we didn’t learn anything...
When you read case studies about a big traffic website that managed to increase email signups by some insane percentage, your brain probably thinks: "That's cool but it's impossible for me to get the same results".
That's why I'm thrilled to feature Chris in today's case study.
Read on to discover exactly what he did and how you can do the same on your website.
You've worked really hard on your business.
You know it has value. You know it can help people.
But you just can't seem to find a way to connect with enough of those customers who could really benefit from it.
Understanding and utilizing the Buyer's Journey in your website's content could be the key to changing all that.
You see, your content should be doing all the work for you. Attracting targeted traffic and seamlessly moving visitors towards your product or service as the solution to their problems. With the Buyer's Journey in mind, you can craft content that does exactly that.