Category Archives for "Case Studies"

Speed up Load Speed With This One Simple Step – Website Review

No matter how great your website is, if your visitors can’t see it, there’s no point.

Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.

I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.

In today's review video we’re looking at IME Natural Perfume.

For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.

How To Convert Any Opt-In Offer Into A Marketing Multi-Tool

Picture your trusty old Swiss Army knife for a moment.

You know, that red handled, pocket-sized multi-tool you count on to help with everything from cutting boxes open to picking your teeth?

Yup, toothpicks come standard on those switch-bladed bad boys!

Swiss Army knives are pretty handy because they address many day-to-day problems from a single, multi-functional platform.

Imagine if you could advertise and test multiple different opt-in offers on your site - without actually needing to create more than one opt-in offer.

That's exactly what we'll do in this post!​

Read on to discover a fast-action method for turning your one-trick opt-in offers into conversion focused multi-tools.

Taking a Good Website to the Next Level – Friday Website Review

Today, it's time for another website review. The example we're looking at today is highly valuable because it serves as an example of the line between website optimization and marketing.

As important as A/B testing and optimization are, they aren't the only things that matter and they aren't always the highest priority to focus on. Watch the video for more details...​

7 Tricks that Will Get You More Traffic & More Conversions with Your Thrive Themes Suite

The suite of tools provided by Thrive Themes is a game changer. It really makes complicated marketing tasks very simple and even fun to use.

But sometimes the guys at Thrive Themes add so many crazy features that they're struggling to explain them all and give context to them (sorry, Shane). That's what this post is all about.

Putting features into context and showing you how to use them to get more traffic, more leads and more revenue using your favourite WordPress framework.

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