A while ago, our CEO was interviewed by the wildly successful podcaster John Lee Dumas for his show Entrepreneur on Fire. During the interview, we agreed to help John with his lead generation efforts.
Since then we’ve been working on incrementally improving the opt-in conversions on eofire.com, using the Thrive Leads plugin.
In this case study you’ll discover the step by step process we followed, which led to a 268% improvement in opt-in conversion rates.
You’ll see what worked (and what didn’t) and our take on why we got these results.
A little while ago, we asked you to send us screenshots of your opt-in forms and landing pages so we could find more ways to help you make them better.
This led to a first article about the Big 3 Conversion Killers, if you haven't read that already, take a moment and read it because it will teach you the must-have basics of good opt-in form and landing page design.
In this post, we're taking it one step further by improving the visual representation of your opt-in offer.
Ever get that sinking feeling when you know you should send a newsletter to your subscribers but you just don't know what to write?
You know emailing your list regularly (and not only when you have something to sell) will help your business grow in the long term but you didn’t publish anything on your blog so you have nothing new to send to your subscribers, right?
You open MailChimp, click on New Campaign and already start feeling the need to check your Facebook or go brush your teeth.
It’s now 2 hours later, and it’s starting to get dark outside.
You decide to call it a day.
That newsletter? You’ll send it another time. Maybe tomorrow, or next week, but for sure next month.
Mailing your list shouldn’t be hard (even if you didn’t publish anything new)! Let me show you.
Out of all the emails you send to your subscribers, your first few will have some of the highest open rates. It’s a HUGE opportunity to start building a strong foundation, so you should avoid the massive mistakes so many default to, especially after all the hard work you’ve already done to get the lead.
Trying to figure out the perfect first message to send to start turning your new leads into raving fans & customers might leave you feeling a bit overwhelmed and unsure...
Do you reach out to every lead individually and send a personal message? Do you try to educate them? Engage them? Understand them? Or do you blunder though it and end up sending the same lackluster emails everyone else does?
When I started getting leads on my website, I felt confused on what to do and it reminded me of a dog from my childhood. You might be feeling similar...
Recently we invited you, the Thrive Themes customers and readers, to send us examples of your landing pages and opt-in forms. Within just a few days, we'd already received over 200 submissions and we went about analyzing all of them.
In today’s post, you’ll discover the "Big 3" - the most common conversion killers that we encountered again and again in the examples you sent in. If you have a website, chances are that you’re making at least one of these 3 mistakes - and fixing it will transform the effectiveness of your website.
Have you ever watched Bruce Lee use nun-chucks?
It's a beautiful display of deadly awareness and honed skill, which he makes look deceitfully easy...
The world of Facebook Ads is a metaphorical nun-chuck: a powerful tool for your online business...if you know how to wield it.
Do you remember that feeling when you were 8 years old, ogling at the flavours at an ice cream stand, unable to choose because they all looked equally good?
You could've stood there for hours, weighing the pros and cons between pistachio and mango.
Then, in the end, your mom made you choose chocolate, just to get it over with.
You were frozen by decision paralysis, which is caused by the huge mental strain trying to choose between a variety of equally good options.
This is what happens to some of us when choosing an opt-in form type.
One of the most effective ways to build your mailing list is to strategically use content upgrades in your blog posts. This type of ultra-relevant offer can lead to previously unheard of conversion rates and add streams of highly valuable new leads to your business.
Check out today's video to see how we've made it easier for you to make use of this strategy on your own blog.
With the Thrive Leads plugin, you already have almost limitless possibilities for building your mailing list. And with today's update, we've added one more: you can now open "ThriveBox" opt-in form overlays when a visitor clicks on a link in your navigation menu.
Watch the video to see how easy it is to do.