Category Archives for "Increase Your Conversions"

How to Get an Easy Conversion Win with Your Facebook Ads

Don’t you love getting a better bang for your buck?

If you’re spending money on Facebook Ads for your online business, every dollar counts.

The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads.

But when you’re new to Facebook ads, or to conversion optimization, it’s normal to feel as ill-equipped to decrease your CPA as a deep-sea tube worm performing brain surgery.

Check out this cool 're-dip strategy' to discover how you can launch a Facebook ad campaign and then use it to help you decrease your cost per lead by strategically increasing the conversion rate of the landing page where you send the Facebook ad traffic.

We used it to increase the conversions (and therefore, decrease our cost per lead) of a landing page by 47.74%…

20 + 1 Must Have Chrome Extensions To Accelerate Your Content Creation

“I know how to create great content for my website...but how can I do it better, faster and with fewer headaches?!”

That’s the big question a lot of online business owners start asking themselves whenever their content marketing starts to drag.

If you produce blog content for your website on a frequent schedule, I’m sure you’ve felt this frustration before.

So to help you get a step ahead of that relentless publishing monster, this post will show you 20 + 1 must have Google Chrome extensions you should’ve been using yesterday to accelerate your content creation process.

8 Secrets that Turn Your List Posts from Boring to Amazing

It's publish-time again. You can feel the dread of the deadline approaching.

Consistently pumping quality articles to meet the endless demand of your content hungry audience can be stressful at best.

Thankfully, there's an article format that's quick to write and can result in massive engagement when done properly: the list post.

What is a list post, you may ask: any article built around a list of points is called a list post, or a listicle. Content writers all over the internet have adapted it as their go-to format.

Regardless of your niche, this type of article allows you to write quick content that can drive a ton of traffic to your website. It's quick to write, it's fun to read, and a properly executed list post has great potential to go viral.

Except they rarely do.

Most list posts out there end up as useless filler that no one ever talks about.

Let's make sure you don't become one of them. Let's make sure you can write amazing list posts quickly and every time.

21 Brilliant Call-to-action Examples to Boost Conversions

Sally's about to travel to Italy and arrives on your website where she finds the perfect opt-in offer "A local’s guide to Rome’s gourmet food scene". However, when she's about to download it, the opt-in button states "Submit".

She's confused and slightly worried... Will she get the guide if she submits the form?

She closes your site and goes back to Google to look for another option.

Bummer, right? She was your perfect lead. But that one word triggered a feeling of uncertainty that made her leave.

How can you make sure to avoid this type of anxiety in your visitors' mind?

The answer: Specific call-to-action (CTA) buttons.

The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant

The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.

Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.

In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.

Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.

24 Tools To Create Better Content Faster

I’m sure you’ve come across this type of article:

"342 Tools and Resources You Need in Your Online Business"

If upon reading that title your first thought is:

Really?

How the F** am I supposed to run a business when I have to invest my precious time into signing up, learning and mastering all of those?

I can assure you, you’re not alone.

The truth is, these type of lists are not made to help the reader, they are made to drive traffic to the website and (often) to earn affiliate commissions.

Now, I consider it part of my job to stay informed about the newest tools and I can sincerely say that we tested almost all of them.

And because we did, you don’t have to!

In this list you’ll only find tools we’ve tested and use (almost) daily in our content marketing.

A/B Split Testing in WordPress For Non-Mathematicians

"I don't understand why nobody seems to think split testing is sexy!"

My friend looked at me as confused as a chameleon in a bag of Skittles.

"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."

He exploded laughing but admitted that that was a pretty cool result.

Would you like to know how to get these type of results? Keep on reading!

Personality Quizzes Are Bigger Than BuzzFeed. Here’s How To Build One For Your Online Business

What does everyone say after they complete an online personality quiz?

Facebook comment reactions to the results people received from their 16 Personalities online personality test.

People start screaming from the rooftops about how accurate their results are. They share the quiz with their friends and then dive deeper into the website to gain greater insights about themselves.

If you're a marketer or online business owner using a well crafted personality quiz, you now have their full attention...

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