Category Archives for "Increase Your Conversions"

Homepage History: What Does the Ultimate Personal Branding Homepage Look Like?

How should you design your homepage? That's a question many entrepreneurs struggle with. We know that the homepage represents our business and brand, more than any other page. We want to get it right.

What if you could learn from the best? Not just learn from what the most successful sites do right now, but also learn from how they got here?

That's exactly what this post is about.

We dove into the homepage history of the websites run by 6 leading minds when it comes to content marketing and personal branding: Tim Ferriss, Ramit Sethi, Marie Forleo, James Clear, Celestine Chua and Gary Vaynerchuk.

​Read on to discover the keys to success that we unearthed in this in-depth study (and to see the "ideal homepage" template we created based on everything we learned).

Make Your Background Images Look More Professional in 4 Simple Steps

This one element can make your homepage or landing page look very professional or really amateurish...

The problematic element? Your background image.

After looking at hundreds of homepages and landing pages we keep seeing the same issues over and over again.

These issues hurt your conversions and your brand.

The good news is that you can fix them in 4 simple steps!

Discover how to:

  • Pick the right image from our favorite free stock photo resources
  • Optimize the image for faster loading
  • Make the image suitable as a background image without using any photo editing tools
  • Make your mobile readers happy too

Ready? Let's get started!

Discover How You Can A/B Test Even With Low Traffic

Traffic doesn’t matter.

Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.

When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?

Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:

"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing." 

And I understand where he’s coming from, but the full story is more nuanced than that...

How to Improve Any Landing Page in Just 3 Steps

Imagine 7 years worth of conversion optimization and website building experience and knowledge. Now, imagine all that experience distilled down into a simple, repeatable process for improving any landing page, no matter the market, background or conversion goal.

That's exactly what you'll get in this post.

For our website reviews, landing page designs, themes and other content, I've spent a lot of time studying websites - both good and bad. When it comes to creating pages that convert, I've seen what works and what doesn't, over and over again.

While I can't share everything I know on this topic in a single post, we can take a look at the 3 major factors that influence how effective any web page is (whether that's a homepage, a sales page or even a blog post). After watching the video, you'll know exactly how to improving any page on any website.

A Simple Framework to Create More Beautiful AND Higher Converting Websites

Let me share one of my secrets with you: a key to the way I work and learn is in how I think. How I think about everything I want to get better at: I look for the underlying principles.

I try to get at the core of things. I try to dig until I "see the matrix" and from there, I learn faster and make better decisions.

If you're reading this, you have a website and you want to improve that website, right?

Well, what exactly does it mean to improve a website? It basically means creating a higher converting website. And what are the underlying principles of a high converting website? Let's find out...

How to Get Engaged Visitors to Take an Extra Step

As website owners our whole objective is to get visitors to engage with our websites. But one of the biggest engagements possible on our sites is almost always overlooked...

When a visitor leaves a comment on your website, they're raising their hand as an invested member of your audience. When you think about the effort involved in a leaving a comment, it's a little heartbreaking that all you can do with such an engaged visitor is send them a 'your comment is awaiting moderation' message.

So how do you zone in on those invested members of your audience, using their hand raise as a chance to move them along the path to a conversion?

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