Course Craft

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Course Craft

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59 Lessons

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Discover the exact, proven system to create, launch and sell high-quality, high-value online courses. Welcome to Course Craft!

Module 1: The Tech Stuff

All the tools & tech you need to set up, get paid for and give access to your own online course.

Chapter 1: Getting Started

1 Lesson

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Goal Statement & Introduction for Module 1

Chapter 2: Payment Processing & Course Delivery

13 Lessons

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Separate Website for Your Course?

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The Recommended Tools for Building an Online Course Business

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Core Pages & Purchase Flow

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Installing Thrive Apprentice, Smart Site, and Integrations

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Create Your Sales Page

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Thrive Apprentice School Wizard and Settings

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Create a Course Using Thrive Apprentice

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Customize Your School Header

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Customize Your Thrive Apprentice Templates

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Create A Thrive Apprentice Product

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Create a ThriveCart Product

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Create a Checkout Page

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Final End-to-End Test

Chapter 3: Video Course Creation Tools

6 Lessons

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How to Choose the Right Video Tools

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Gear & Software for Creating Video Lessons

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The Best Budget Lighting Setup (and Why It Matters So Much)

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Advanced Video Lighting Setup

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The Non-Studio Background Setup

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Higher Budget Video Gear Recommendations

Module 2: Magnetic Course Creation

Create an irresistibly marketable course in your niche.

Module 2 Introduction

2 Lessons

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Module 2 Goal Statement

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Tools to Develop Your Course Idea & Outline

Chapter 1: Value & Idea Validation

5 Lessons

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What Can & Can’t Be Sold for $200 – Part 1

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What Can & Can’t Be Sold for $200 – Part 2

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Idea Validation on Steroids: Customer Development

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Competition Judo

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The EPOC Method: How to Make Your Product Uniquely Valuable

Chapter 2: The Map Method

2 Lessons

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The Tour Guide Story

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How to Create & Develop Your Course Map

Chapter 3: The "Sales Page First" Approach

6 Lessons

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Why You Should Create Your Sales Page Before You Create Your Product

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Bonus: The Visual Design Shortcut

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How to Create a Kick-Ass Sales Page, Part 1

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How to Create a Kick-Ass Sales Page, Part 2

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Bonus: My Process for Creating a Rapid Sales Video

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Bonus: How to Upgrade Your Rapid Sales Page Using Live Chat

Chapter 4: Course Content & Structure

3 Lessons

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The 5 Components of a High Value Course

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2 Frameworks for Creating Your Course Structure

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Course Structure in Thrive Apprentice

Chapter 5: How to Create Awesome Video Lessons

5 Lessons

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Clarity: The Bento Box Method

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The 4 Types of Video Lesson

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How to Create Excellent Presentation Slides

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How to Present on Video (Scripts? Teleprompters?)

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How to Record, Edit & Publish Your Video Lessons

Module 3: Magnetic Course Marketing

How to do a zero-audience product launch and how to get evergreen sales for your course.

Module 3 Introduction

1 Lesson

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Module 3 Goal Statement

Chapter 1: Product Launch

3 Lessons

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The Zero Audience Launch Strategy, Part 1

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The Zero Audience Product Launch, Part 2

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Launch Plan & Email Marketing

Chapter 2: Revenue Engines & the Online Course Business Funnel

2 Lessons

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The Free Line Demystified

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Revenue Engines: How to Upgrade Your Funnel

Chapter 3: The Marketing Strategy

4 Lessons

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The 3 Keys to Successful Evergreen Course Marketing

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The “Story Worth Telling” Marketing Strategy

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Content Marketing for Course Creators

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The Ongoing Affiliate Marketing Strategy

Bonus

Additional tools, tips & resources.

Bonus Lessons

6 Lessons

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Bonus Lesson: Concepts + Specifics

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Bonus Lesson: The Value of Overdelivering

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Easy Products to Add to Your Funnel

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Bonus Lesson: Reframe How You Think About Pricing

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Bonus: Review of Student’s Sales Pages

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Bonus: Review of Student's Video Lessons

Shane Melaugh

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

  • Hey Shane. Just wondering if this course still works for the new version of Thrive Apprentice? Anything we need to keep in mind? ????

    • Everything still works the same, yes. We have more integrations available, that customers have asked us for (like ThriveCart and WooCommerce).
      Regarding the design options in Thrive Apprentice, my advice is to keep it simple at first. Use a template and get a course launched. Tweaking smaller details is something I’d only get into for my second and third courses.

    • Hi Anna,

      The course has been updated to reflect the new Apprentice. However most of the course is about how to create the actual course which is independent from the tech setup.

      • Hello Hanne,
        My website is built on thrive theme builder. I began setting up a landing page for my course using the online course template. I have 2 courses and plan to add others. Should I have one page that is all about my courses and have links from that page to a different landing page for each course? Getting a little confused with how the whole sales funnel works. Thanks in advance for your help, I appreciate it.

  • I’m so excited about this course … I’ve been waiting a long time for it to open again.
    Shane, I’m a super fan of you. I’m going to make a shirt that says “I love Shane”

  • Thanks for putting this together, Shane… I’m blown away by how well you cover all of the bits and pieces required from the lighting to the audio and the course map, etc… This whole courses gold

    • just purchased using your affiliate link because i trust you and shane appears to be a straight shooter. i’m hoping this helps me to finally get my courses out of my head and into the market where they can help folks.

    • Thank you, Miles! I appreciate that you took the time to give some encouraging feedback like this. 🙂

    • I’m here because of you, Miles! Looking forward to diving in. Thanks for the recommendation! ????????

    • Shane & Miles

      This course couldn’t have come at a better time. We have just beta tested our live course with great success and decided, because of CourseCraft, to concentrate on building the online course for our launch in the fall. We’re excited to dive in on the details and get everything ready for the official launch in October.

      Miles… I love that you’ve decided to start the nomadic life. We also have an RV (21′ toy hauler trailer). Maybe we’ll see you out in the wilderness one day.

  • Hi Shane! I’ve been a customer of yours since your Hybrid Connect days. I’ve been waiting for you to reopen this course for a long time, and I’m so glad you did! 🙂

    • Priscilla, that’s amazing! Hybrid Connect feels like a lifetime ago. I’m honored and humbled that you’ve been along for so much of my journey. Many thanks.

  • Gracias Shane.

    Espere por este curso, bueno y funcional.

    Te saluda Francisco, desde San Miguel de Allende, México.

  • Hi Shane,

    I have waited for over a year for this course to open so I am excited to be taking the course.

    I like the way that you explain a concept in your YT videos and how the other courses are put together at Thrive University. Clear, concise and easy to follow.

    And of course, I am a huge fan of Thrive Themes. A set of powerful plug-ins that allow solopreneurs to market their skills and get on with being in business!

    Thanks,

    Graeme

  • I just watched the overview video and WoW, I’m looking forward to the course. I love the way you structured everything Shane, thank you so much.

  • This is THE course I needed. From the tech stuff to the marketing launch, all covered. As a solopreneur, all your products are amazing. I’m just about to launch my first online course 🙂 Thanks!!!

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