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How to Build Your First Quiz Using Thrive Quiz Builder

In this article, you’ll learn how to create, configure, and publish your first quiz using Thrive Quiz Builder. This guide walks you through the initial setup, choosing a style, and displaying the finished quiz on your website.

Before You Begin

Make sure you have the Thrive Quiz Builder plugin installed and activated on your WordPress site.


Step 1: Add a New Quiz

The first step is to create a new quiz container in your dashboard.

  1. Navigate to Thrive Dashboard > Thrive Quiz Builder.

  2. Click the Add New button.

  3. Choose one of the following options:

    • Build from scratch: Start with a blank canvas and no pre-defined settings.
    • List Building: Pre-configured with an Opt-in Gate to grow your email list.
    • Social Share: Optimized for viral sharing with pre-configured social badges.
    • Gain Customer Insights: Designed for market research and data collection.
  4. Click Continue.
  5. Give your quiz a Name (internal use only) and click Save.

Step 2: Choose a Quiz Type

Next, you need to decide how your quiz will evaluate user answers and provide results.

  1. In the quiz dashboard, find the Quiz Type card and click Choose Quiz Type.

  2. Select one of the five available types:


    • Number: Users earn points for each answer, resulting in a total numeric score.
    • Percentage: Results are calculated as a percentage of the maximum possible score.
    • Category: Users are assigned to a specific category based on their answers.
    • Right/Wrong: Evaluates correct vs. incorrect answers (ideal for knowledge tests).
    • Survey: Collects data without assigning a score or category.
  3. Once selected, click Continue.
  4. On the next screen, select your preference about how long the feedback should be displayed for and whether user should be allowed to switch back and forth the questions.

Click Save once done.


Step 3: Choose a Quiz Style

The style determines the look and feel of all the pages in your quiz (Splash Page, Questions, Opt-In Gate, and 

Results Page).

  1. Find the Quiz Style card and click Choose Style.

  2. Browse the available templates and pick one that matches your website’s branding.

  3. Click the Choose Style button.

Use the Minimalist style if you want granular control over individual colors and typography later.


Step 4: Build Your Quiz Structure

Now it’s time to add the actual content. A basic quiz consists of three main components:

1. Questions

Click Manage in the Questions card to open the visual flowchart editor. Here, you can add multiple-choice or open-ended questions and define the “flow” of the user experience.

2. Results Page

Click Manage in the Results Page card. This is what users see after completing the quiz. You can customize the layout to show their score, a personalized message, or a call to action.

3. Optional Pages

Depending on your goals, you can also add:

  • Splash Page: An introductory screen to “hook” users before they start.
  • Opt-in Gate: A lead generation form that appears before the results are revealed.

Step 5: Publish Your Quiz

Once your quiz is built, you can display it anywhere on your site.

Using Thrive Architect

If you use Thrive Architect, simply drag and drop the Quiz element onto any page or post and select your quiz from the dropdown menu.

Using a Shortcode

For all other editors:

  1. Go to your Thrive Quiz Builder dashboard.
  2. Open the quiz of your choice and copy the Shortcode associated with your quiz.

  3. Paste the shortcode into any WordPress post, page, or widget area.

Congratulations! You’ve successfully built and published your first quiz.


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