Thrive Leads has always counted a conversion when a visitor submits one of your forms. Now, you can also count button clicks as conversions. This is useful when the goal of your form or popup is to get visitors to click through to something, such as a sales page, a checkout, or a registration link, rather than (or in addition to) entering their email address.
The one concept to understand first
There are now two kinds of conversions in Thrive Leads, and they behave differently:
| Form submission | Button click | |
|---|---|---|
| What it captures | A real contact (their email) | An anonymous click (no contact details) |
| Adds a person to your contact list? | Yes | No |
| Shows in the Conversion Report (contact list)? | Yes | No |
| Counts in the Conversion Rate Report (analytics)? | Yes | Yes |
A button-click conversion tells you “someone took action,” but not “who.” It will not add anyone to your list and will not appear in your list of captured contacts. It will count toward your conversion numbers and conversion rate.
How to turn it on (in the editor)
- Edit your Thrive Leads form in Thrive Architect.
- Click the element you want to track:
- For the opt-in form itself (the Lead Generation element), the “Track as Conversion Event” toggle is already ON by default.
- For a button inside the form, select the button. You’ll see the “Track as Conversion Event” toggle. It is OFF by default, switch it ON to track clicks on that button.
Note: The “Track as Conversion Event” toggle only appears for buttons that are inside a Thrive Leads form. It will not appear on regular buttons placed elsewhere on a page. That’s expected
- Save your changes
What the toggle descriptions say
- On the opt-in form: “This setting determines whether this element counts as a conversion for the Lead Group. If multiple conversion events exist, only the first one per visitor session is counted.”
- On a button: “Tracks button clicks as campaign conversions. Only the first event per visitor session counts.”
The “only the first one counts” rule
For each visitor, only the first conversion in their session counts for a given Lead Group. This means:
- If a visitor clicks a tracked button and submits the form, that’s still counted as one conversion (the first action they took).
- If a visitor clicks the same button several times, it still counts as one conversion.
This keeps your conversion numbers honest and prevents a single excited visitor from inflating your results.
What happens after a visitor converts
After a visitor triggers a conversion (by clicking a tracked button), the form behaves just like it does after a normal form submission; for example, it won’t keep showing to that visitor on reload. This is the same “don’t nag people who already converted” behavior Thrive Leads already uses for form submissions.
Reading your reports
Conversion Rate Report (Thrive Leads > Reporting > select your Lead Group > Conversion Rate tab)
This is where button-click conversions show up. The table now has four columns, each with a small “?” tooltip explaining it:
- Date
- Impressions — “Counts unique visitor impressions for this period.”
- Conversions — “Includes both form submissions (identified contacts) and button clicks (anonymous engagement). Only the first conversion event per visitor session is counted.”
- CR% — “Conversion rate: conversions divided by impressions.”
Conversion Report (contact list)
This report lists the actual contacts you captured. Button-click conversions will not appear here, because no contact information is collected on a button click. A tooltip in this report reminds you of this and points you to the Conversion Rate Report for button-click numbers.
Step-by-step: A complete example
- Build a popup in Thrive Leads with a “Get the Deal” button that links to your sales page.
- In the editor, select that button and turn ON “Track as Conversion Event.” Save.
- A visitor sees the popup and clicks “Get the Deal.”
- Go to Thrive Leads > Reporting > [your Lead Group] > Conversion Rate. The Conversions count and CR% now reflect that click.
- Check the Conversion Report (contact list): the click is not listed there, because no email was captured. That’s expected.
Quick troubleshooting
“I turned it on, but my button conversions aren’t in the contact list.”
That’s correct, button clicks are anonymous and only show in the Conversion Rate Report, not the contact list.
“The toggle isn’t showing on my button.”
The button must be inside a Thrive Leads form. The toggle does not appear on buttons elsewhere on the page.
“A visitor clicked twice but I only see one conversion.”
Correct, only the first conversion per visitor session per Lead Group is counted.
“My conversion rate changed after enabling this.”
Expected, you’re now counting button clicks as conversions in addition to form submissions, so totals and rate will reflect both.