Would you like Thrive Leads to count a button click as a conversion, not just a form submission? In this guide, we cover how button-click conversions work, how to turn them on for a specific button, and where they show up in your reports. All you need is a Thrive Leads form with a button inside it.
The One Concept to Understand First
There are two kinds of conversions in Thrive Leads, and they behave differently:
| Form submission | Button click | |
|---|---|---|
| What it captures | A real contact (their email) | An anonymous click (no contact details) |
| Adds a person to your contact list? | Yes | No |
| Shows in the Conversion Details table? | Yes | No |
| Counts in the Conversion Rate Report? | Yes | Yes |
Turning It On in the Design Tab
- Open your Thrive Leads form and select its Design tab.
- Select the element you want to track. For the opt-in form itself (the Lead Generation element), the Track as Conversion Event toggle is already on by default. For a button inside the form, select the button — you’ll see the same toggle, off by default.
- Switch Track as Conversion Event on to track clicks on that button.
- Click Save changes.
What the Toggle Descriptions Say
On the opt-in form: “This setting determines whether this element counts as a conversion for the Lead Group. If multiple conversion events exist, only the first one per visitor session is counted.”
On a button: “Tracks button clicks as campaign conversions. Only the first event per visitor session counts.”
The “Only the First One Counts” Rule
For each visitor, only the first conversion in their session counts for a given Lead Group. If a visitor clicks a tracked button and submits the form, that’s still one conversion — the first action they took. If a visitor clicks the same button several times, it still counts as one conversion. This keeps your conversion numbers honest and prevents a single excited visitor from inflating your results.
What Happens After a Visitor Converts
After a visitor triggers a conversion by clicking a tracked button, the form behaves just like it does after a normal form submission — for example, it won’t keep showing to that visitor on reload. This is the same “don’t nag people who already converted” behavior Thrive Leads already uses for form submissions.
Reading Your Reports
- Go to Thrive Leads » Lead Reports.
- Click the Report dropdown and select Conversion Rate Report.
- Use the Source dropdown to narrow the report to the specific Lead Group or form you’re tracking.
This is where button-click conversions show up, alongside form submissions. Each column has a small “?” tooltip explaining it: Impressions counts unique visitor impressions for the period; Conversions includes both form submissions (identified contacts) and button clicks (anonymous engagement), counting only the first conversion event per visitor session; CR% is conversions divided by impressions.
Step-by-Step: A Complete Example
- Build a popup in Thrive Leads with a “Get the Deal” button that links to your sales page.
- In the Design tab, select that button and turn on Track as Conversion Event. Save.
- A visitor sees the popup and clicks “Get the Deal.”
- Go to Thrive Leads » Lead Reports, select the Conversion Rate Report, and filter by that Lead Group. The Conversions count and CR% now reflect that click.
- Check the Conversion Details table: the click is not listed there, because no email was captured. That’s expected.
That’s it! You now know how button-click conversions work, how to turn them on, and where to find them in your reports.
Frequently Asked Questions
I turned it on, but my button conversions aren’t in the contact list. Why not?
That’s correct. Button clicks are anonymous and only show in the Conversion Rate Report, not the Conversion Details table.
Why isn’t the toggle showing on my button?
The button must be inside a Thrive Leads form. The toggle does not appear on buttons elsewhere on the page.
A visitor clicked twice but I only see one conversion. Is that right?
Yes. Only the first conversion per visitor session per Lead Group is counted.
Why did my conversion rate change after enabling this?
That’s expected. You’re now counting button clicks as conversions in addition to form submissions, so your totals and rate reflect both.