How to Use A/B Testing in Thrive Leads — Complete Guide

In this article, you’ll learn how to run A/B tests (split tests) to optimize your opt-in forms and increase your conversion rates.

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Types of Tests

Thrive Leads allows you to run two distinct types of tests:

1. Design Test: Test two different variations of the same form type (e.g., Lightbox A vs. Lightbox B with different colors).
2. Form Type Test: Test two completely different form types against each other (e.g., Lightbox vs. Ribbon) to see which is more effective.

Starting a Test

1. For Design Tests

1. Go to your form type (e.g., Lightbox).
2. Click the Clone icon on your existing form to create a copy.
   
   
3. Edit the design of the copy (change the headline, button color, etc.).
4. Click Start A/B Test.
   
   
5. Give your test a name and start it.

2. For Form Type Tests

1. Go to your Lead Group.
2. Ensure you have at least two active form types (e.g., add a Lightbox and a Widget).
3. Click Test Types of Forms Against Each Other.
   
   
4. Select the forms you want to include in the test.

Automatic Winner Settings

You can let Thrive Leads run the test and automatically choose the winner based on data.

1. In the test configuration popup, enable Automatic Winner Settings.
   
   
2. Set your conditions:
   • Minimum Conversions: The minimum number of signups required before a decision is made (e.g., 100).
   • Minimum Duration: How long the test must run (e.g., 14 days).
   • Chance to Beat Original: The statistical certainty required (e.g., 95%).
3. If enabled, Thrive Leads will automatically stop the losing form and show only the winner once these criteria are met.

Manual Winner Selection

If you prefer to make the call yourself:

1. Let the test run until you have enough data.
2. Click View Test in the dashboard to see the performance graph.
3. When you’re satisfied, click Stop Test and Choose Winner.
   
   
4. Select the form you want to keep. All others will be archived.

That’s it! You are now ready to optimize your campaigns with data-driven testing.

Related Resources

• Analytics: Understanding the Thrive Leads Dashboard
• Lead Groups: Lead Groups — Complete Guide