How to Use the Thrive Ultimatum Campaign Dashboard & Statistics

The Campaign Dashboard is your control center in Thrive Ultimatum. Here, you can manage your ongoing campaigns, view performance statistics, and fine-tune exactly when your scarcity designs appear using the Timeline.

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Managing Campaigns

Each campaign is represented by a “Card” on the dashboard. Hovering over a card reveals a set of quick actions:

• Display Settings: Quickly access and edit where this campaign appears on your site.
• Duplicate: Create an exact copy of the campaign. This is useful for A/B testing variations manually or creating similar campaigns for different products.
• Delete: Permanently remove the campaign (use Archive if you might need it later).
• Drag & Drop: Click and hold to move cards up or down. Priority Matters: If a visitor qualifies for multiple campaigns, they will see the one higher up in this list.
• Archive: Hide the campaign from the active view but save its data and settings for future reference.
• Start/Pause: Instantly toggle the campaign status.
• Rename: Change the internal name of the campaign.

Understanding Statistics

On the campaign card, you will see two key metrics:

1. Impressions: How many times the countdown/form has been displayed.
2. Conversion Rate: The percentage of visitors who completed the campaign’s goal (if a conversion event is set).

These statistics are for your information only. They do not affect how the campaign runs. For Evergreen campaigns, they help you track how effective your scarcity funnel is.

The Timeline

The Timeline acts as the scheduler for your campaign. It determines what design is shown and when it appears during the campaign’s duration.

For a simple fixed-date campaign, the timeline might just show a “Start” and “End”. But for more advanced scarcity, you can add “Events” to change the design as the deadline approaches.

Adding Timeline Events

You can create a “dynamic” experience where the design changes (e.g., from a subtle bar to a large popup) when time is running out.

1. Open your Campaign and locate the Timeline section.
2. Click the Plus (+) button on the timeline to add a new event.
   
   
3. Configure the Event:
   • When: Set how much time is left (e.g., “1 Day before end”).
   • What: Choose which Design to display.
   • State: Select a specific “State” of that design (e.g., a “Closing Soon” state with red colors).

Using Design States

Designs in Thrive Ultimatum can have multiple “States”. A state is simply a variation of the design.

• Default State: The standard look.
• Closing Soon State: A more urgent look (e.g., different text, different colors).

To use states:

1. Edit your Design in Thrive Architect.
2. Click the Plus (+) button in the bottom right to Add New State.
   
   
3. Customize this new state.
4. Back in the Timeline, map a specific event to this new state.

This feature allows you to automatically ramp up the urgency without manually changing the campaign every day.

Related Resources

• Design: How to Edit Designs in Thrive Architect
• Testing: How to Test Your Thrive Ultimatum Campaigns
• Thrive Ultimatum Documentation: Explore the full Thrive Ultimatum knowledge base.