While Lead Groups automate form placement, sometimes you need manual control. That’s where ThriveBoxes and Lead Shortcodes come in.
ThriveBoxes (2-Step Opt-ins)
A ThriveBox is a popup (lightbox) that is hidden by default and only appears when a user clicks a specific link, button, or image. This “2-step” process often leads to higher conversion rates because the user has shown intent.
Creating a ThriveBox
- Go to Thrive Dashboard >> Thrive Leads.

- Scroll down to ThriveBoxes.

- Click Add New.
- Name it and click Add ThriveBox.

- Click Edit (pencil icon) to design the form in Thrive Architect.

Triggering a ThriveBox
A ThriveBox stays hidden until a visitor clicks its trigger. You can add the trigger with a shortcode or with Thrive Architect.
Triggering via Shortcode
- In the ThriveBoxes list, click Copy link in the ThriveBox’s Trigger Link column. The first time, a short explainer opens; click Copy link in it. This copies its shortcode, for example
[thrive_2step id='123']Trigger goes here[/thrive_2step]. - Paste the shortcode into your post or page, and replace “Trigger goes here” with the text visitors click to open the ThriveBox.
Triggering via Thrive Architect
- In Thrive Architect, select any Button, Text, or Image.
- Go to Animation & Action.

- Select Popups > Open Thrive Leads ThriveBox.
- Search for and select your ThriveBox.

- Click Apply.
Lead Shortcodes
Lead Shortcodes are inline forms that you manually place inside your content. They are perfect for in-depth guides where you want a specific offer mid-content.
Creating a Shortcode Form
- Go to the Lead Shortcodes section in the Thrive Leads dashboard.
- Click Add New.

- Name it and click Add Lead Shortcode.
- Click Edit to design the form (Shortcode forms typically use the “Post Footer” or “In-Content” templates).
Content Locking
A specialized feature of Lead Shortcodes is Content Locking, where you hide part of your post content until the user subscribes.

- Create a new Lead Shortcode.
- Toggle Content Locking to ON.
- Design the form (this is the “gate” that users will see).
- In the dashboard, choose a Lock Mode:
- Hide: Content is invisible.
- Blur: Content is blurred (great for teaser effect).
- Copy the shortcode. It will look like this:
[thrive_lead_lock id='123']Hidden Content[/thrive_lead_lock] - Paste it into your post, wrapping the text you want to lock.
When a visitor opts in, the locked content appears right away, without reloading the page. A short “Content unlocked” message shows at the top of the revealed content and fades after a few seconds. Visitors who have already opted in see the content unlocked when they come back.
Note: A Lead Shortcode or ThriveBox runs one A/B test at a time. While its test is running, the row opens on the A/B test tab and the Active forms tab stays hidden until the test ends.
Duplicating ThriveBoxes and Lead Shortcodes
You can duplicate any ThriveBox or Lead Shortcode in one click.

- Find the item you want to copy in the ThriveBoxes or Lead Shortcodes section of the dashboard.
- Open the item’s row menu and click Duplicate.
- A new item appears immediately, named (Copy) – Original Name. Further copies are numbered, such as (Copy 1) – Original Name.

What’s copied:
- All design settings and form fields
- Trigger and display settings
- Animation settings
- Connected integrations
What’s reset:
- Impressions, conversions, and conversion rate all start at zero.
Status: The copy keeps the original’s status, so you don’t need to turn it on.
Important: The duplicate gets its own new shortcode — it will be different from the original. Update any pages or posts where you want to use the new copy.