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How to Use ThriveBoxes and Shortcode Forms

While Lead Groups automate form placement, sometimes you need manual control. That’s where ThriveBoxes and Lead Shortcodes come in.


ThriveBoxes (2-Step Opt-ins)

A ThriveBox is a popup (lightbox) that is hidden by default and only appears when a user clicks a specific link, button, or image. This “2-step” process often leads to higher conversion rates because the user has shown intent.

Creating a ThriveBox

  1. Go to Thrive Dashboard >> Thrive Leads.

  2. Scroll down to ThriveBoxes.

  3. Click Add New.
  4. Name it and click Add ThriveBox.

  5. Click Edit (pencil icon) to design the form in Thrive Architect.

Triggering a ThriveBox

A ThriveBox stays hidden until a visitor clicks its trigger. You can add the trigger with a shortcode or with Thrive Architect.

Triggering via Shortcode

  1. In the ThriveBoxes list, click Copy link in the ThriveBox’s Trigger Link column. The first time, a short explainer opens; click Copy link in it. This copies its shortcode, for example [thrive_2step id='123']Trigger goes here[/thrive_2step].
  2. Paste the shortcode into your post or page, and replace “Trigger goes here” with the text visitors click to open the ThriveBox.

Triggering via Thrive Architect

  1. In Thrive Architect, select any Button, Text, or Image.
  2. Go to Animation & Action.

  3. Select Popups > Open Thrive Leads ThriveBox.
  4. Search for and select your ThriveBox.

  5. Click Apply.

Lead Shortcodes

Lead Shortcodes are inline forms that you manually place inside your content. They are perfect for in-depth guides where you want a specific offer mid-content.

Creating a Shortcode Form

  1. Go to the Lead Shortcodes section in the Thrive Leads dashboard.
  2. Click Add New.

  3. Name it and click Add Lead Shortcode.
  4. Click Edit to design the form (Shortcode forms typically use the “Post Footer” or “In-Content” templates).

Content Locking

A specialized feature of Lead Shortcodes is Content Locking, where you hide part of your post content until the user subscribes.

  1. Create a new Lead Shortcode.
  2. Toggle Content Locking to ON.
  3. Design the form (this is the “gate” that users will see).
  4. In the dashboard, choose a Lock Mode:
    • Hide: Content is invisible.
    • Blur: Content is blurred (great for teaser effect).
  5. Copy the shortcode. It will look like this:
    [thrive_lead_lock id='123']Hidden Content[/thrive_lead_lock]
  6. Paste it into your post, wrapping the text you want to lock.

When a visitor opts in, the locked content appears right away, without reloading the page. A short “Content unlocked” message shows at the top of the revealed content and fades after a few seconds. Visitors who have already opted in see the content unlocked when they come back.

Note: A Lead Shortcode or ThriveBox runs one A/B test at a time. While its test is running, the row opens on the A/B test tab and the Active forms tab stays hidden until the test ends.


Duplicating ThriveBoxes and Lead Shortcodes

You can duplicate any ThriveBox or Lead Shortcode in one click.

ThriveBoxes list with the row menu open showing Rename, Reset stats, Duplicate, and Delete ThriveBox, and an arrow on Duplicate
  1. Find the item you want to copy in the ThriveBoxes or Lead Shortcodes section of the dashboard.
  2. Open the item’s row menu and click Duplicate.
  3. A new item appears immediately, named (Copy) – Original Name. Further copies are numbered, such as (Copy 1) – Original Name.
    ThriveBoxes list with the new (Copy) - Free Mobility Checklist highlighted above the original, both Configured

What’s copied:

  • All design settings and form fields
  • Trigger and display settings
  • Animation settings
  • Connected integrations

What’s reset:

  • Impressions, conversions, and conversion rate all start at zero.

Status: The copy keeps the original’s status, so you don’t need to turn it on.

Important: The duplicate gets its own new shortcode — it will be different from the original. Update any pages or posts where you want to use the new copy.

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