How to Selectively Deliver Offers and Manage Subscribers with GDPR Consent

This guide explains how to use Thrive Leads to deliver opt-in offers while remaining GDPR compliant. You will learn how to provide a free download to all subscribers while only adding those who give explicit consent to your email marketing list.

Note: The user interface for the “Lead Generation” element has been updated. Please review the latest documentation before proceeding.

Using the Asset Delivery Feature

Thrive Leads includes an Asset Delivery feature that allows you to send a single email with a download link to a new subscriber. This is done through an email delivery service like Postmark or Mandrill.

When you use Asset Delivery, the subscriber is not added to your email list, which makes it an ideal solution for delivering an opt-in offer in a GDPR-compliant manner.

For more information on this feature, please see our guide on using the Asset Delivery feature.

Combining Asset Delivery with Explicit Consent

To deliver your opt-in offer to all subscribers while only adding consenting users to your email list, you can combine the Asset Delivery feature with an explicit consent checkbox.

Here is the process:

1. Connect an Email Delivery Service: If you haven’t already, connect an email delivery service to your Thrive Themes dashboard via API. We have video tutorials on how to do this, including one for setting up Postmark, which offers a free plan.
2. Set up Asset Delivery: Configure the Asset Delivery feature with the file you want to send to subscribers.
3. Create or Edit Your Form: In Thrive Leads, create a new opt-in form or edit an existing one.
4. Connect to Your Email Marketing Service: Connect the form to your email marketing service as you normally would.
5. Enable Asset Delivery: In the form settings, enable the Asset Delivery feature.
6. Add an Explicit Consent Checkbox: Add a checkbox to your form that asks for explicit consent to receive marketing emails.
7. Configure Conditional Logic: Set up the conditional logic for the checkbox so that only users who tick the box are added to your email marketing service.

Landing Page Limitations

The Asset Delivery feature is only available in Thrive Leads. If you are using the “Lead Generation” element in Thrive Architect on a landing page, you will not be able to use Asset Delivery.

In this scenario, if you have only one email marketing service connected, the consent checkbox will become a required field. This means that visitors will not be able to subscribe without consenting to receive marketing emails.

For landing pages, we recommend rewording your opt-in offer to be GDPR compliant rather than relying on a checkbox.