Setting up an API Connection with ActiveCampaign

Connecting ActiveCampaign to your Thrive Themes products allows you to send leads directly to your email lists. In this article, you will learn how to set up an API connection with your ActiveCampaign account, use it in Thrive Leads and Thrive Architect, and map fields as well as assign tags when users sign up through your forms.

Getting Your ActiveCampaign API Credentials

Before we start, you will need to get the API Key and URL from your ActiveCampaign account. To do this, follow these steps:

1. Log in to your ActiveCampaign account.
2. In the top-right corner, click the gear icon to open the Settings menu.
   
3. Next, locate the Developer section. This is where ActiveCampaign stores your API details.
   
4. On this page, you will find both your API URL and API Key displayed under the API Access section.
   

Keep this page open or copy both values to a secure location, as you will need them to complete the setup in your Thrive Dashboard.

Adding ActiveCampaign to the Thrive Dashboard

To connect ActiveCampaign to your Thrive Dashboard using your API credentials, follow these steps:

1. Navigate to the Thrive Dashboard.
   
2. Scroll down to the API Connections card and click the Manage Connections button.
   
3. On the API Connections page, click the Add New Connection button.
   
4. In the Select an app dropdown, search for ActiveCampaign and select it.
   
5. Paste the API URL and the API Key into the corresponding fields.
   
6. After entering both values, click the Connect button.
   
7. If the details are correct, you will see a success message confirming that the connection has been established, and ActiveCampaign will appear in your list of available API connections.
   

From the API Manager screen, you can return at any time to edit or remove the connection.

Connecting ActiveCampaign to a Lead Generation Element

If you are creating a new page or editing an existing one, you can connect ActiveCampaign to your form by following these steps:

1. Open your page in Thrive Architect.
2. In the editor, click on the plus (+) sign in the right sidebar to access the list of available Thrive Architect elements.
   
3. Locate the Lead Generation element and drag it onto your page where you want the form to appear.
   
4. Click on the Lead Generation element to open its options in the left-hand sidebar.
   
5. Under the Main Options section, locate the Connection setting and select API as the connection type.
   
6. Next, click Add Connection and choose ActiveCampaign from the dropdown list of available integrations.
   

Selecting Your Mailing List

After selecting your connection, choose the mailing list you want to use from your ActiveCampaign account.

Note: If your mailing list isn’t showing up in the dropdown, make sure to click the Refresh button to reload the data. If your list is newly created, it may take a moment to appear.

Choosing a Form (Optional)

Below the mailing list dropdown, there is an option to select an ActiveCampaign form. Since you are using the template from your Lead Generation element, there is no need to select anything here.

You can leave this as the default selection unless you want to use a specific form from ActiveCampaign.

Adding Tags to Your Form

To effectively organize your subscribers and send them targeted campaigns, you can assign tags to anyone who submits a specific form by following these steps:

1. In the Tags field, start typing the name of the tag you want to assign. Existing tags in your ActiveCampaign account will appear in the dropdown for you to select.
   
2. To create a new tag, type its name and press Enter.
3. The tag will now appear in the list below the field. You can add as many tags as needed.
   
4. To remove a tag, click the (x) icon next to it.
   
5. Once you have selected your list and added your tags, click Apply to save your connection settings.
   

Configuring Form Fields

To set up the form fields that will be sent to ActiveCampaign, follow these steps:

1. With the Lead Generation element still selected, navigate to the Form Fields section.
   
2. To add a new field, click + Add new.
   
3. To remove a field, click the trash bin icon next to the field.
   
4. To change the order of fields, click and hold the drag handle and move it to your preferred position.
   
5. You can also create custom fields. For each field, make sure the field mapping points to the correct ActiveCampaign field. To learn more about setting up and mapping form fields, please refer to this guide.
   
6. After adding and mapping the field, click Apply to save the custom field.
   
7. Once done, click Save Work to save your changes.
   

Connecting ActiveCampaign to Thrive Leads Forms

If you are working with forms in Thrive Leads rather than on a standalone page, the process is quite similar. To connect ActiveCampaign to a Thrive Leads form, follow these steps:

1. In the WordPress Admin area, go to your Thrive Leads dashboard.
   
2. Locate the opt-in form you want to connect to ActiveCampaign and click the pen icon to edit it.
   
3. This will open the form in the Thrive Architect editor. From there, click the Lead Generation element in the editor to select it. The element’s options will appear in the left sidebar.
   

From this point, the setup process is identical to what has been described above.