How to Test Different Form Types Against Each Other

In this article, you’ll learn how to run an A/B test between different form types (e.g., a Ribbon vs. a Widget) in Thrive Leads.

Unlike standard A/B testing where you test variations of the same form type (e.g., Ribbon A vs. Ribbon B), this feature allows you to compare completely different formats to see which one performs better.

1. Start the Test

1. Navigate to your Thrive Leads Dashboard.
2. Open the Lead Group containing the forms you want to test.
   • Note: You must have at least two different form types created and designed within the group.
3. Click the Test Types of Forms Against Each Other button.
   
   

2. Configure Test Settings

In the test settings modal, configure the following:

1. Test Name: Enter a descriptive name for your test.
2. Notes: (Optional) Add any notes about the test goals.
3. Select Forms: Choose the form types you want to compare.
   • Note: You can only select form types that have an active design. Grayed-out options indicate no design exists yet.
     
     

3. Configure Automatic Winner Settings

You can let Thrive Leads automatically choose a winner based on performance.

1. Click the Automatic Winner Settings header to expand the options.
2. Check the Enable box.

Setting	Description
Minimum Conversions	The minimum number of conversions a form must get before it can be declared a winner.
Minimum Duration	The minimum number of days the test must run.
Chance to Beat Original	The statistical confidence level required (e.g., 95%) to declare a winner.

4. Run and Monitor the Test

1. Click Start Test to begin.
2. To view progress, click View Test in the Lead Group dashboard.
   
   
3. You will see a graph comparing the performance of each form type.
   
   To end it manually, click Stop Test and Choose Winner.
   
   
4. If Automatic Winner Settings are enabled, the test will end automatically.
   
   

Once a winner is chosen, the losing form types will be automatically archived.

Related Resources

• Testing Forms of the Same Type: A/B Testing Forms in Thrive Leads
• Choosing a Winner: Choosing a Winner From a Thrive Leads Form Test
• Automatic Winner Settings: AB Test Automatic Winner Settings in Thrive Leads
• Thrive Leads Documentation: Explore the full Thrive Leads knowledge base