There is a major difference between a "meh" testimonial and a great testimonial. A "meh" testimonial doesn't really help or show the visitor anything, while a great testimonial can turn last minute resistance into a sale.
The perfect testimonial gets your visitor thinking “Hey, I’m just like this person, and if they can do it, then I can do it, too!”
To have this effect, the best testimonials will indicate a problem, how your business solved it and then give specific details or results.
Here's some examples to illustrate what I'm talking about:
How do you get the great testimonials instead of the unhelpful ones?
You lead the person you’re asking with specific, open ended questions, instead of just asking for a testimonial.
In this post you’ll find 9 real examples of emails asking for feedback (not specifically for testimonials) as well as 13 questions you can use in your own emails and surveys.
When you ask for feedback and use specific, open-ended questions you have a much better chance at generating content for the perfect testimonial, rather than asking your customer for a testimonial without providing any direction.
If you find you’re not satisfied with the answers you’re getting over email, consider trying to get people on the phone and record their answers (with their permission) to eliminate the pain point of having to type out their answers.
9 Email Examples to Solicit Feedback for Amazing Testimonials
5 & 6
This is two emails (click to enlarge the images) in one sequence. Hubstaff created a 5 day course and they make sure to ask for feedback on the first AND the last day of the course. This is great for building a before and after testimonial with specific results.
Matthew Woodward sends this email to older subscribers who have had some time to check out his tutorials and asks for feedback by linking to his feedback page to give social proof that others have already done it.
13 Questions You Can Ask to Prompt Conversion Boosting Testimonials
The questions below are worded to work for products, but with a slight change they can also be used if you offer a service, training or workshops:
- What was your primary reason for buying this product?
- What are three benefits of this product?
- What was the hurdle that might have stopped you from buying this product?
- What did you discover after buying this product?
- What is a problem you have faced while using our product, and how did you overcome it?
- Describe how you used to do things before buying this product. How did things change after a few weeks of using the product? How do you feel now after using the product for a month?
- What specific feature did you like most about this product?
- Would you recommend this product? Why or why not?
- Now that you have been using it for a while, what one thing does this product do, that no other similar product does?
- If you could tell someone thinking about buying the product anything, what would you tell them?
- Did you have any “ah-ha!” moments while using the product?
- If you were talking to someone else in your industry, what would you tell them about our product?
- Anything else you’d like to add?
Use Our Free Mini-Course to Master Testimonials
In the course you'll discover:
- How to collect & keep your testimonials up to date automatically
- 10+ Places to display your testimonials to boost conversions
- How to get testimonials even if you have no clients
Generating powerful testimonials through emails is only one tool in your metaphorical tool belt, which is why we've created this free mini-course (and Thrive Ovation) to show you how to really take advantage of them.