How Thrive Themes Products Will Help You With GDPR Compliance
Note: this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.
The General Data Protection Regulation (GDPR) is coming for all of us. It's a set of EU laws and they apply to EU citizens. That means that even if your businesses is not in the EU, you're still potentially on the hook, because people from the EU can access your website.
This post is a preview of what we at Thrive Themes are doing in our products, to help you stay compliant with these regulations.
What Do You Need to Know About GDPR?
This is not a post about GDPR and what it means for online businesses. There is plenty of content on that topic already. If you aren't familiar with GDPR and what it may mean for you yet, here are some useful resources for you:
- Read the official guidelines here.
- This Hubspot post is a good "in normal English" summary of what GDPR means for online marketing.
- This post goes deeper into what compliance means under different scenarios, specifically for marketing automation.
At Thrive Themes, we're currently working on feature additions in our products that will make it easier for you to stay GDPR compliant. The 4 main features for this purpose are:
1) Lead Generation Checkboxes for Explicit Consent
For lead generation forms created with our tools, we are working on a feature to add an optional checkbox for consent. This is so that you can have subscribers tick a box that says something like "I agree to receiving a newsletter and understand that I can unsubscribe any time". This way, you have proof of their explicit consent to receive messages from you.
2) Data Overview & Export
An important part of GDPR is the citizen's right to know what data about them is being collected and the right to have that data deleted.
In the Thrive Dashboard, we'll be introducing a data overview feature, where you can see a list of all the visitors that have been tracked through any of our products, along with all the data being tracked for each one. From this dashboard, you'll be able to show a visitor what data is being collected about them if they request it and you'll be able to delete said data.
This data feature applies only to Thrive Themes products. For example, when someone signs up through a Thrive Leads form, our plugin collects their email address and adds a cookie to later be able to identify them as a visitor who's already subscribed. This is the kind of data we can provide.
We can not cover tracking data from other tools and services you are using on your website. To be compliant, you have to be able to produce all data gathered about a visitor, from every tool and service used on your site.
3) Data Anonymization in Thrive Quiz Builder
Thrive Quiz Builder can be used to gather insights about your audience, such as their personal preferences, their age range and gender or anything else you care to ask during a quiz.
A new feature will allow you to toggle between two types of data collection: anonymized and personal.
Personal data collection means you can see which visitor gave which answers, exactly. This requires explicit consent under GDPR. Anonymized means you can see the overall, averaged out results, but you can't track individual answers back to individual users.
4) Eliminating & Encrypting Personally Identifiable Information in Cookies
Cookies are an important convenience tool all across the Internet. Without cookies, you'd have to log back into every website where you have an account, every time you return there.
Coming Up Before the Deadline
The deadline for GDPR compliance is May 25, 2018. We don't have exact release dates for all the features above yet, but we will be pushing them out as soon as possible and we will have all of them implemented and released before the May 25 deadline.
If you have any questions or feedback about this, please let us know by leaving a comment below.