TypeFocus: Grab Your Visitor’s Attention the Easy Way

Getting your visitors to pay attention and actually read your message is one of the most important but also one of the most difficult things to accomplish on your website.

The new TypeFocus feature will help you grab attention in a highly effective way.

Watch the video and check out the examples below to see TypeFocus in action.


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The TypeFocus text animation gives you the impression that somebody is typing in real time on the website.

This will not only get the visitors to read your message, but it will also allow you to say more without cluttering your website.

The TypeFocus feature allows you to add a text animation on ANY text that you can edit with the Thrive Content Builder.

This means that you can use it in blog posts, on a homepage, sales page, squeeze page or any other landing page and even in your opt-in forms.

It's great for emphasizing a message as well:

Yes on ANY text including: Your Sales Pages

This TypeFocus feature is now at your disposal in the latest version of Thrive Content Builder and Thrive Leads.

Big companies such as ActiveCampaign are using this animation on the title of their homepage and now it’s your turn to test it on your website to boost your conversion rates!

Any thoughts or questions? Please let us know in the comments below.

Author: Hanne

Hanne knows exactly what companies have ever retargeted her (she keeps an updated file). And when she's not busy discussing high-level funnel design over cocktails with the equally geeky, you'll find her discovering a place for the first time

  • Walter B says:

    I love this! Can’t wait to try it out.

  • Hafiz Ahmad A says:

    I love getting your emails shane!
    always something NEW..

    • Shane Melaugh says:

      That’s good to hear! We’ve got more updates like these coming in rapid succession, in the next few weeks. πŸ™‚

  • Preston says:

    This is sick! I will defiantly be using this is my next blog post!

  • Luke says:

    I can’t bloody believe my eyes!!

  • Larry M says:

    Another amazing feature in Thrive Themes. Thanks Shane…

  • Cartess R says:

    You are absolutely amazing Shane!

    • Shane Melaugh says:

      Thank you very much, Cartess! I can’t take credit for this one, though. It was created by our brilliant developers and Hanne made the video and post. I was just watching the show. πŸ˜‰

  • AC says:

    does it display well in the mobile phone?

  • Justin P says:

    Wow – I haven’t seen this anywhere else! What an awesome feature. Great job guys πŸ™‚

  • Robbert says:

    Hi Shane, I immediately liked the idea when I saw it. But on my mobile it’s driving me crazy. The whole post is jumping up and down constantly. Anything that I can do to prevent that from happening when using this technique? Thanks!

  • Guys… awesome πŸ™‚

  • Jesse C says:

    Hey this is awesome… however, what would be EVEN BETTER and more relevant would be to get your on-page(embedded) optin forms to submit in the background without redirecting, just give a success message. It really throws people off to be redirected after optin

    • Shane Melaugh says:

      Hello Jesse,

      I’m not entirely sold on this idea. I have this written down as a feature idea, but I’m not sure if we’ll move ahead with it.

      The thing is: redirecting someone after the opt-in is a big advantage, because it helps you direct the attention of your new subscriber. You can make sure they confirm their email address, you can communicate expectations clearly, you can use it for personal branding, you can redirect to an upsell…

      Keep them on the same page and you’re just increasing chances that they’ll forget who you are by the time they see your next email and mark it as spam.

  • Ian B says:

    Man, you guys are introducing a lot of new features these days – well done. This is definitely worth a test.

  • Rodrigo says:

    Awesome, I want to know how to do this long ago. Thanks

  • Daimon says:

    Very cool. I like it a lot. But as this page demonstrates, moderation in use is probably a good idea. Having two lines of text changing themselves at the same time is hard on the brain.

    • Shane Melaugh says:

      Yes, I recommend using this for the main headline and only once per page. We added it more here, for demonstration purposes.

  • Gerhard P says:

    Wow, what a great way of catching attention and actually conveying even more information. Thanks for all the great new things that you are coming up.

  • Bill Alpert says:

    Thrive continues to lead the pack with continuous improvement and innovation. I’m surprised and thrilled to get so much value out of my subscription.

  • richard l says:

    You are amazing ! You boost my business thanksto your soft ! Thank you tThank

  • Gerhard P says:

    Hey Hanne and Shane,
    There is a need for a different style of webpage / landing page. How can I contact you best to get the idea to you and why I think it has value to invest time into it?
    Thank you for everything,

  • Michael says:

    Awesome! Thank you for the constant improvements. I have never owned or seen a better supported product.

  • Tina Cook says:

    Going to have fun with this new feature! Thanks Hanne for the great demo and Shane for always bringing us cool innovations.

  • Peter F says:

    I was looking to do this with GIF animations… πŸ™‚

  • Joel Y says:

    Blimey! 3 hours ago I was trying to animate some text and discovered I couldn’t do it. I thought “That’s a feature I think I’ll suggest in the Thrive forums”… then 15mins ago I checked my email and got sent here… how’s THAT for fast service πŸ˜‰ Love how you guys just keep adding to the awesomeness πŸ˜€

  • Scott R says:

    Great presentation Hanna, I will try this FOR SURE (in moderation of course), I would like to know HOW to place this in an email LIKE YOU did ? Is it a gif?

  • lee says:

    Thanks for this new feature, guys. It looks great!

  • Matthew B says:

    Awesome work as usual – thank you!

  • Dennis says:

    Great addition – thanks! Is it available in the short codes in WP editor or only on pages built entirely with Content Builder?

  • Paul says:

    Totally awesome! I can reallyl use this right away! I love Thrive Themes and your no hype approach to marketing, just real world grounded tools.

    Thank you, Shane and your team!

  • Jonathan O says:

    Amazing new feature! Some points to consider:
    1) does it support responsive design (smartphone, tablet, etc.)?
    2) how is the effect on SEO headlines (h1-tag) etc.?
    3) which minimal technical setup is needed to show it to visitors of the website? (browser-setup)

    • Shane Melaugh says:

      Hello Jonathan,

      1) Yes, it’s fully responsive.
      2) The text you have in a TypeFocus animation is invisible to a search engine.
      3) I don’t know, but it’s safe to assume that practically all of your visitors will see it.

  • Anthony D says:

    Nice but how do you UNDO it if you want to fix it. I saved it and now it needs some help as I did it incorrectly.

  • Tom says:

    Shane, can this be programmed to happen only once?

    And can it be set to trigger only when it’s in the viewport?

    And can it be set to trigger only if the page has not scrolled for x seconds?

    (This is an amazing feature, but could quickly turn into the ‘blink’ tag from days of yore.)

    • Shane Melaugh says:

      No, no and no. Although we’re working on the second one. I think you’re probably overthinking this. πŸ™‚

      • Tom J says:

        I want to add that being able to turn off the loop feature turns this from annoying to regular readers to actually really cool. Tx.

    • Lorenzo D says:

      I second that.
      This is indeed a very interesting effect, however, I might need some time to figure out how to put it to good use and really make it work to direct the reader’s attention and not overload it. I think that repeating the effect in a loop is distracting on a post or a page with a lot of text. The option to animate it ONCE, however, would make it more similar to the animated counters effect (which is great).

      Definitely worth experimenting with. Thank you!

    • Jesper L says:

      I agree Tom, would like to have the possibility to stop the loop.
      Can easy be annoying with “blinking” texts.

  • CΓ©sar says:

    You guys are awesome. So glad to have purchased your sofware.

  • Baseem says:

    Dude, Awesome feature

  • Tom says:

    Also it would be great if it had a mode where it didn’t type at all, but simply highlighted a phrase once the phrase was in the viewport for x tenths of a second.

  • Keith Agnew says:

    Crazy Awesome!! .. don’t know how else to describe it. Thanks Shane & the team at Thrive Themes. Cheers!

  • Chris says:

    This isn’t showing up on my site to use? The plugin is up to date as far as I can see…

  • Alex M says:

    Thrive is by far the best investment I’ve made in a software product.

  • rob h says:

    Holy crud wow. Simple, brilliant.

  • Kelly says:

    Way cool! Love this!

  • Diogo C says:

    Really Really Cool πŸ˜€ i hope you guys just enhance the progress bars functionality! Thanks for the awesome tools

    • Shane Melaugh says:

      Thanks, Diogo.

      The data elements do have some improvements coming down the line, but it’s not a high priority task compared to some of the other goodies we’re working on.

  • Mike says:

    Very cool new feature!

  • Ehud K says:

    First of all I love it, But I have updated my content builder plugin to version : 1.101.13 and i don’t have the TypeFocus feature … did I miss something?

  • Sumit says:

    Do you read our minds? your updates sound like a genie is fulfilling wishes. Great update. Thank you.

  • Hafiz Ahmad A says:

    how can we change the color of the type focused font?
    Its just turns dark gray everytime..

    • Shane Melaugh says:

      Hello Hafiz,

      To change the color, select the text and apply the color you want first. Then activate TypeFocus and all variations will be shown in the custom color you set before.

  • Tomas M says:

    Wow… thanks Shane. It’s inspiring to me to see your constant improvements.

  • Christoph says:

    Hey Shane! That’s awesome! More and more it becomes kind of an Β«unfair advantageΒ» to have Thrive Themes … πŸ™‚

    • Shane Melaugh says:

      Thank you, Christoph. That’s the idea, yes. We want to make sure that you have an edge over your competitors by using Thrive products.

  • Tom Justin says:

    That looks great and I’m going to try it out right now!

    Q or thought: It would be great if there was a way to isolate that part of the copy to type out and make it the only thing on the screen, then be able to bring the full screen back. The latter choice could be all the screen immediate or a screen effect like a fade in.

    I’m no programmer but that was the first thought to come to mind.

    Thanks for your constant updates. It’s made me a fan of the product and of yours.

    • Shane Melaugh says:

      Thanks for your suggestion, Tom! It would be challenging to make something like that easy to implement and universally applicable… not sure if we can do that.

  • Another eye-popping feature… Thank you Shane, you rock!

  • Steve Cockrane says:

    My only comment would be for the animation to turn off once you scroll past it. Reading this post on a mobile device, the animation causes the page to continually jump around and it is almost unreadable.

  • Graeme T says:

    Absolutely awesome Shane. The mind boggles at the uses. Would be great to see how it’s being used across the Thrive community.

  • Joe says:

    I love this idea – but I can NOT find it in the TCB?! Could you possibly let us in on the secret?

    • Shane Melaugh says:

      Hello Joe,

      Please post about this issue in the support forum, so we can get it sorted out for you.


  • Harry says:

    Great idea and I love thrive. But I see one issue that the whole page keeps jumping up and down with the text being written.

    Is there a way to stop it working when you scroll by it?

  • Daniel says:

    Amazing! I love getting your emails guys!!!
    Always something NEW.

  • Steve says:

    How does it work in Thrive Leads? I don’t see any TypeFocus option (plugin updated …)

    • Shane Melaugh says:

      Hello Steve,

      If you can’t access the feature, please post about it in the support forum, so we can help you out.


  • Juan C says:

    So when will this become available ? Unable to show update plugin.

  • Joerg U says:

    How cool is that… great.

  • Keith says:

    Agree with:
    The option to animate it ONCE, however, would make it more similar to the animated counters effect (which is great).
    Great to see you continue to add value, keep it coming!

  • Amey says:

    I was simply waiting for this feature. Thanks thrive theme

  • Stuart says:

    Fantastic feature. Can these animations be downloaded as .gif files for use in emails?

    • Shane Melaugh says:

      Hello Stuart,

      No, there’s no option for that. You can use Camtasia Studio to record your screen with this animation running and then turn that recording into a GIF.

  • Helmut B says:

    Wow…amazing feature! Thanks a lot!

  • Karim A says:

    Holy Bazooka πŸ™‚

  • Ashwin says:

    Shane! As Hafiz pointed out, I love your notifications on the facebook page. I look forward to it each time and wait for new features! πŸ™‚

  • Urs says:

    This is really cool! Never seen before anywhere else. I am really glad I got your content builder.

  • Salvador says:

    What an awesome new feature! Thank you, thank you, thank you for continuously improving on already awesome products. Shane, you and your Team are a class act.

  • Antoine Arav says:

    This is great. Far better than annoying popups which I find irritating.

  • Klaus S says:

    Once again, this is a great new feature to get your visitors attention, if you use it very targeted. To not blow out this great effect, i think its worth to add some more control, such as
    + don’t animate before it came into viewpoint
    + option to animate it only once versus endless

  • Klaus S says:

    great Stuff.
    Would be happy if you could also add some nice tooltips on hover in the near future.

  • Sietske says:

    Hi This is awesome. I tried it out immediately. It does give some kind of error with a square instead of a letter. I tried to solve it in the backend, but nothing there.

  • Mark W says:

    Love you guys’ innovation as always Shane, but like so many others on this thread…., I also truly feel this needs to be able to adjust the repetitions – in everybody’s case as people have said – ONCE.

    Having no control over the loop will make me personally not want to use it. Constant looping will really annoy my visitors I feel.

    Otherwise as always, you guys rock and continue to do so!


  • Matthias J says:

    wow again! i love your innovative stuff folks!!!!

  • Shane Melaugh says:

    Thank you very much, Paul! That’s high praise and I appreciate it very much.

  • Tom says:

    HI Shane Hi Hanne,

    I have very recently joined Thrive Themes and it looks very clean and clear. Are we going to have a Sales Funnel builder inside here? Something similar to what InstaTheme is doing?

  • Matthias B says:

    Hi Hanne,
    awesome – I’ve just set-up a test on http://www.due-diligence-checklist.net/ where we use Thrive Leads and Content Builder.
    Usually we have conversion rates around 10 – 15%. Let’s see how it changes with TypeFocus.
    Cheers Mat

  • Victor says:

    This is awesome! I’m really impressed by the quality of your newsletters. There’s always something new to try or learn from them.

    Thank you!

  • Mark says:

    Ok, This is an Awesome yet elegant and simple addition. Good Job!

  • Joan B says:

    This is so cool, can’t wait to try it and I don’t think it would annoy people like the pop ups often do. Brilliant!

  • John Naismith says:

    You guys just keep coming up with surprise after surprise.
    Typefocus is yet another surprise. I know exactly where I will be using this to enhance conversion possibilities. Thanks for being so creative.

  • Warren D says:

    Can this be used in a text widget on the home page without having to re-create the page in the page builder?

    • Hanne V says:

      Hi Warren,
      This can be used on any text that you can edit with the Thrive Content Builder. If you can change the text in the widget with TCB you’re good to use the Typefocus feature.

  • MSI Sakib says:

    I loved this animated font typing feature. Superb!

  • Artur says:

    Can this feature be used in blog posts in any Thrive Theme?

    • Hanne V says:

      Hi Artur,
      This can be used on any text that is editable with Thrive Content Builder, so yes you can use it on any blog post in any Thrive Theme if you have the Thrive Content Builder.

  • Grant says:

    Awesome work Hanne, I look forward to trying it out.

  • Claudemir M says:

    OMG, you guys are so amazing….. use Thrive products is the best thing I’ve ever done. I Love the updates, support, blog posts,everything….

    • Kim C says:

      Yes they are, it’s nice for once to be treated like a customer, a person, not just like a number, they keep rolling out so many great updates, not just small ones, but great new features. Not to forget the support team, they go above and beyond what one would normally expect. Buying the Thrive Themes membership is the best investment I have made in my 4 years marketing online.

    • Hanne V says:

      Thanks Claudemir!

  • Andi S says:

    Great Feature, once again. And I also love the little tutorial Video (before watching it I didn’t find the new option…).
    Now I only have to repeat what others said:
    To not let it get annoying the effect should
    – not animate before it comes into viewpoint
    – there should be an option to animate it only once versus endless
    Thanks for constant great updates!

  • Tudor M says:

    Where I should subscribe to get the blog posts updates? I didn’t get this one via email…

    • Hanne V says:

      Hi Tudor,

      You can sign up to one of the free reports and will receive the blog post updates (like the rapid landing pages course on the end of this article) πŸ™‚

  • Robert says:

    First of all, it is refreshing to have Hanne present these video messages. A woman in IT and marketing is a great thing. And while I have a deep respect and a huge regard for my friends in America, of which I have many, that accent is pervasive and so it is also excellent to hear English being spoken with an alternative accent to my own Australian one and that of the ever-present American accent……BUT
    LOL πŸ™‚ THIS NEW FEATURE appears to be MISSING from my version of Thrive Themes? This new feature is located next to the ”Clear Line Height” box. On my version of Thrive Themes, This box seems to be missing? I would send a screenshot if that was possible here…. or I am missing some action I need to take?

    Regardless, I am so pleased to have found Thrive Themes. It is a huge blessing to me πŸ™‚

    PS:I am still building my site, but what I have done is published

    • Hanne V says:

      Hi Robert,
      Thank you for your comment (glad to know my European accent is refreshing πŸ˜‰ )
      If you have the last version of Thrive Content Builder you should see the feature pop up as soon as you select text (the feature is not visible when no text is selected).
      If this is not the case you can contact our support team through the forum and they will help you out!

  • Noelene E says:

    More awesomeness! You guys are on to it! I love that you are always developing fantastic assets to the content builder and themes. I’ve been using and promoting Thrive Themes for over 18mths and still loving it. Don’t use anything else!

  • Melanie D says:

    There doesn’t seem to be a typefocus button when I’m using Thrive Landing Pages. Do I need to build my landing pages from Content Builder to use this feature?

    • Hanne V says:

      Hi Melanie, If you have the last version installed of Thrive Landing Pages, you should see the TypeFocus button appear when you select the text you want to animate (as long as the text is not selected, the button is not visible). If you still can’t see the button, you can contact our support forum, they will be able to help you out!

  • Nosayaba L says:

    Thanks Guy for this. But the highlighter color doesn’t seem to work with mine πŸ™ . It justs type on white background even when i changed it to yellow!

  • jomar says:

    Hi. Doesn’t work inside my pricing table?

  • Eric Beaty says:

    Another amazing feature from Thrive Themes. Can’t wait to use this on my blog *insert typefocus here* (websites, sales pages) πŸ˜‰

  • Christin S says:

    Wow! I can’t wait to try this out!

  • Why doesn’t it work in the pop-up of this page?
    What’s wrong?

  • Brian says:

    This is awesome!

  • anthony r says:

    Hi- Thank you for this feature. I really appreciate you coming up with so many new elements for us all the time.

    I do wish that you could take some time to make it work the way so many of us want…

    I appreciate all your hard work but when you have many people ( 8 I counted on these comments) asking for something to take this feature from good to great I really think you should take the time to make it happen.

    This is not to mention all the other people who feel the same way but never took the time to make a comment about it.

    This feature is cool but when it runs in a loop it is annoying and will eventually become amateurish.

    I am not a programmer but I don’t see how adding on option to loop or not can be a huge programming endeavor.

    Maybe I’m wrong…

    It’s been a long time since this came out and I’m afraid you are not even considering working on this any longer even with so many people asking for this.

    I think with this option of turning off the looping feature of this element it can be used in many ways without overloading the effect and making it annoying.

    I think it can be a great way to highlight important copy in a way people are not turned off by.

    I really hope you reconsider as so many in this community (customers) have requested this.

    I would even pay for someone to do this.

    Which brings up another point… It would really be great if there was a section in the members area where we could hire programmers that know how to work in thrive themes products.

    Many times I have asked for little tweaks to your features and am told in the forums that I need to hire a programmer.

    I don’t know where to find one that isn’t totally overpriced and that won’t screw up the plugin accidentally.

    If we had someplace to go to hire quality people that know this product. I believe it would help you and it would help us and it would create work for good programmers that need money.

    Just my 6 cents worth.

  • Jack says:

    Hi there,

    Can we buy and download this from somewhere?


  • Maximilian P says:

    Just discoverd it.. great.. i would love if you would add more options like in optimize press plus packs Headline Designer (Hint)…

    i own both products but i like to build websites with yours more..

  • Awesome features! I will be trying it soon.

  • utham says:

    Damn…. Out of world! This is I love thrive themes and I use them on my websites as well! <3

  • Vinay B says:

    This feature is amazing I just loved it Thrive. Thanks for such a wonderful feature.

  • Heer naik says:

    Hey, hanne thanks for sharing this great post, i am glad to read this post.
    To grab attention towards site, i will be follow you.

  • shiny dixit says:

    This feature is amazing I just loved it Thrive. Thanks for such a wonderful feature.

  • Sam K says:

    Hey all,

    Is this feature still available within Thrive Themes? I want to use it but cannot find how to access it.

    Thank you

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