Get More Leads with Multiple Choice Opt-In Forms

Shane Melaugh   121

Ever since the release of Thrive Leads, we've been on a mission to get you more email subscribers from your website. Read on to discover a very powerful method for increasing your opt-in conversion rates and making your mailing lists more valuable and responsive at the same time...


If you're a Thrive Leads user, make sure to update the plugin to the latest version and you'll be able to start adding states to your forms and setting up any kind of multi-step opt-in you need. In the current version, you'll also find 3 multi-step templates for lightboxes (with more templates to follow soon).

Bonus: Get the Multi-Step Mastery Guide!

​I've put together a guide for you, that provides some specific examples of multi-step opt-in forms and gives you ideas about the most effective ways to use this feature for your business. Click here to get access to this free guide:

Further Training

For more information and detailed training about how this new feature works, then be sure to check out our multi step knowledge base article that can be found here.

If you have any questions about the new feature or any feedback to share, please leave a comment below!


by Shane Melaugh  April 17, 2015


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  • This yet another great innovation from you guys! You just seem to keep adding awesomeness to all the products in the Thrive family.
    On another note I tried to unlock the PDF by clicking the g+ but nothing happened. I’m signed into my Google+ account in this browser (Firefox), but no luck.
    Just thought you should know.

  • Hi guys (and gals?), I like the way your are connected with the dreams of users of your plugins: You go beyond !!! πŸ™‚

  • This looks like an excellent implementation of multi-step micro-commitments. I have three questions:
    1) Can you have multiple choices (not just yes or no) so that it can be somewhat like a survey? (e.g. “What’s your biggest sales problem? Choose from one of the following 3 or 4 choices.”)
    2) Can you use simple text links inside the multi-step, or do they have to be graphics?
    3) Are the responses tabulated or exportable for research purposes (e.g. how many of our visitors clicked this particular choice) or for segmentation (e.g. passing along the clicks or answers to the autoresponder form in hidden fields, so that one can trigger different autoresponders based on their choices)?

    • Hello Eric
      1) You can have multiple buttons or links, however we don’t have support for drop down selections yet.
      2) Yes, you can
      3) For segmentation you would simply attach a different autoresponder code in each state. So, for example, your default state may contain two buttons. Each button would load a different state and, in each of those states, you would have the autoresponder code of your choice (containing whatever fields you want associated with that particular choice). In terms of exporting – no, you can’t do that. The conversion rate and associated statistics are calculated as a whole, not individually for each channel.

  • Finally! You guys know I’ve been waiting for this for months and it’s great to see how you guys respond and make things happen. I was finally able to get rid of my other plugin because you added this. It’s very clean how you did it too! Great job!

  • Just love your innovations! Keep them coming πŸ™‚
    Have shared the post but it hasn’t unlocked the guide…would love to read it as I’m setting up my opt-ins right now. Any other way to access it? thanks

  • So is thrive leads and what you just taught here a replacement for Leadpages? Lead pages has been great for me. I use it on several sites. They have something called Lead Magnets, which is really cool because I can automatically send them whatever free item i want at the click of a button. Not sure if you are familiar with that feature they have.

    • Hi John,

      We’re not trying to compete with LeadPages and there are many differences between what they offer and our products.

      For example, if the lead magnets thing is an important feature for you, you should keep using it. We might implement something like this for Thrive Leads at some point, but it won’t happen in the near future.

      • I’m a Thrive Leads owner and enthusiast, but I appreciate your honesty here. You aren’t just trying to make another sale. your genuineness certainly comes through to me. Btw, there are no better plugins in your arsenal than Thrive. Seriously!

  • This is great. I already have a plugin that does this and I was hoping for a feature like this from Thrive so I could delete it! As time goes on, I’m finding it much better buying products from a handful of companies that provide good support than buying “one off products” from companies that are here today and gone tomorrow.

    A few days ago I noticed the site I bought the first plugin that I referred to above – it was for sale on Flippa!

    • Thank you for your comment, Jim!

      You definitely won’t find Thrive listed on Flippa. We have too many big plans for that. πŸ™‚

  • Please we need more horizontal friendly widget forms as in Hybrid connect. This was requested earlier. Despite all the new features of the Thrive leads, it does not have such basic forms for widget option

  • It’s amazing, time to get rid of many other services that I use to achieve this. Keep up the great work guys (Y)

  • Been looking forward to that video! It’s a great feature in ThriveLeads.
    One thing I realized is that when you Clone the form it doesn’t clone the stages with it, it just keeps the first state, same thing when you save it as a template.
    Would be nice to make it happen:)

    • Ah, interesting point. I didn’t know that about the cloning. I will add it as a task so our developers can check it out.

  • Awesome Shane. (I really hope you’ll be able to solve the spiderspanker conflict soon so I can use this great option)

    • Hi Gio,

      Spiderspanker? Sounds naughty. πŸ™‚

      If you’ve posted it in the support forums, then our guys are on it.

    • And does a person have to have signed up through that particular form before (or can be any as long as they’re on that particular list etc)

      I’m just curious how it knows etc πŸ˜€

    • When you create an Already Subscribed state, that’s the content that will be shown to existing subscribers, instead of the regular form content.

      This is currently quite a basic feature and is based on whether someone has opted in through that specific form before. The functionality will be expanded in future updates, though.

  • Share to unlock doesn’t work for me. I also bought wpSharely and it didn’t work and now on your site if I +1 it, I don’t get the guide.

  • Awesome!

    Thank you very much for that great work!

    And for those who just plan to buy – it is a must have! And you all will be enthusiastic!

  • Shane,
    I just love the way you folks go about continuously developing your products!! Adding features you sometimes make separate plugins obsolete and help keep a WordPress installation lean.
    I am happy, I invested in your products πŸ™‚

    • Thanks for your comment, Detlev! I prefer an integrated system to an endless list of plugins as well. πŸ™‚

  • Hi there,

    I just have a question regarding the content builder.

    Can I change the elements of my sidebar by using the content builder? By element I mean, opt-in boxes, clickable images, recent posts, etc.

    Can I modify those elements?

    • Unfortunately, no. You can only change what’s inside the content area of your theme, using the Content Builder.

      However, Thrive Leads has a widget option, which means you can design an opt-in widget with the Content Builder and then determine where the widget will be displayed in Appearance -> Widgets in your wp-admin dashboard.

  • This is great Shane, just bought it to try it out. I’m not sure if this is a Thrive issue or mailer issue, but if someone is already subscribed to my list and sign up again on the same form or different form, they just get sent to my Mailchimp “Already Subscribed.” I’d like them to still go to the download page to get whatever offer they want. Would I just need to add the “Already Subscribed States” to all my optins? Is there or will there be a manual redirect for Thrive Leads forms

    • Hello Steven,

      This is an issue with MailChimp (and many other autoresponders as well). They determine how to handle duplicate opt-ins like this.

      If you add an Already Subscribed state, you can show content that links directly to your download page to everyone who’s already signed up.

  • Holy cow!! There are so many uses besides opt-in forms here!
    I’m wondering what kind of feedback will be reported in the “Reporting” page. Will I be able to see and analyze the path of clicks users take as they go through the different states? Even if I don’t attach an autoresponder?
    I’m thinking I may have the ability to do simple user surveys or something similar with this (which would be awesome)

    • Hi Thomas,

      Currently, the reporting doesn’t go to that level of detail. The reporting section in Thrive Leads is really focused on the conversion goal of generating leads, so there’s no click-path information.

  • Great idea – we’ll be implementing it on our new site.

    I also didn’t get an unlock when I tweeted this. Please send me a link to the guide. Thanks!

  • Excellent – as ever. I can see this as being really useful for a non-profit I work with, giving options to volunteer, donate or both.

  • Holy cripes…just gets betterer and betterer! Now I know why I’m becoming an addict and ignore any info about themes, plugins, etc. unless it’s for something very specific (like an LMS). I tweeted and didn’t get the guide, and would love to see it!

      • There’s no video at all when I was viewing page from my iPad. Now that I’m on my desktop, there’s a video at the top of the page I can watch.

      • BTW – Like others have reported, I clicked on the G+ link but the Guide didn’t unlock. Counter went from 61 to 62 so it seems to have done something…

      • Yeah I had this issue too Shane,

        It didn’t work on my phone buddy – only on my desktop πŸ™‚

  • Hey Shane

    Once again a great addition from you guys. Thank you.
    Is it possible to link to different email lists via different forms in each state?



  • Shane & Friends, I’m so sorry for this question, but it’s time I “opt-in”. Just confused – am I signing up for a Thrive Themes membership or buying a Thrive Leads plug-in. Sorry I’m slow on the uptake…