Chameleon Landing Page Template for a Local Business
Looking to build a gorgeous landing page for a local business? Then you'll love these 3 new templates that are tailor made for that purpose.
Not only are they on the cutting edge of design trends, they are also 100% customizable.
Check out the video to see how easy it is to completely change the look and feel of these templates to fit your brand.
3 Businesses, 1 Design
Are you a good cook?
Honestly, I'm not. I can follow a recipe... but I can't actually cook.
When you see a real chef in the kitchen, they can somehow imagine how the dish would taste if they added just a pinch of this or a spoon of that.
This is the exact same type of skill a good designer has.
They can look at a landing page template and imagine what it would look like changing the colors, fonts, images etc.
For us mere mortals, that's just wizardry.
That's why I asked our designers to create 1 amazing design and adapt it to fit 3 different businesses.
Here's what they came up with:
Variation 1: The Organic Food Store Landing Page
Variation 2: The Beauty Salon Landing Page
Variation 3: The Jewelry Shop Landing Page
When you look at these side by side, you can see it's the same template. But the look and feel of each of these templates is so different you could easily glance over without noticing they are in fact the same!
All three landing page templates can be found in Thrive Architect under the "ThriveBiz" category in the landing page templates cloud.
And you can see a full demo (with animations) when going to our landing page gallery.
Learn some of that wizardry
All our landing page templates are 100% customizable. Which means that you CAN go from one of these templates to another and that's exactly what I'm showing you in the video tutorial.
Here are the basic steps in our landing page transformation process:
Pick a Color Scheme
As you can see, we selected a camaïeu of green for the health shop, orange for the beauty salon and lilac for the jewelry shop.
When adapting one of these templates for your own business, you can either select the color scheme you like most and go with that one or pick your own base color and find additional tints of color that work well.
The main focus here is to keep it to 1 base color and a few lighter and darker tints. You don't want to go mess around with different colors!
Once you have these colors you can apply them to:
- Heading fonts
- Background sections
- Details such as borders and dividers
Select Your Images
Even if you don't change the color scheme and decide to pick one of the three available options, changing the images will have a big visual impact.
The smartest way to go about changing images on a landing page template is to:
- Click on the image
- Go to change image
- Look at the dimensions of the original image
- Mirror those dimensions for your own images
If you're unsure about changing the size of your images, you can follow this video tutorial on how to do this within WordPress.
One thing you'll notice in these landing page templates is that we used content boxes and the background image option to style the images.
The main reason for this is that the content box has a set size. This will ensure that when you load an image that's not exactly the right size, it will still look good on the page!
Hook Up Your Email Service
We wouldn't do justice to our slogan of being a conversion focused company if we did not include at least one way to collect leads... This template has 2!
A On-click Lightbox (11.43 min)
When you click one of the buttons you'll notice that a opt-in form is shown.
You can see in the video at 11.43 minutes how to style this lightbox.
An Exit-intent Lightbox (13.21 min)
When a visitor is about to leave the page, an exit intent lightbox is shown to capture their attention. You can use this moment to offer them something to incentivize visiting your local business.
Watch from minute 13.21 to discover how to set up (or remove) this lightbox.
While we highly recommend building a mailing list, you're not obliged to use the lightboxes in this way... You can show your website visitors a special promotion you have going on or anything else you feel would benefit your marketing efforts.
Landing Page Vs. Homepage
You might have noticed that any of these landing pages would be a perfect fit as the homepage for a local business website and frankly they are!
If you're looking on how to set this up as your homepage, check out our One-page Website tutorial.
What Do You Think?
Do you like these new templates? Do you feel like you could customize them to fit your needs? Did the tutorial leave you with any unanswered questions? Let me know in the comments below!