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Content Patterns: How to Create Better Content, Faster

What if there was a magic formula that could help you write blog posts faster than ever before? And what if this formula also made your content clearer, easier to follow and more engaging for your readers?

If only, right?

I don't have a magic formula for you, but I've got something just as good: content patterns.

In this post, you'll discover how to use content patterns to create blog posts in a structured way, beat writer's block and cut hours from your usual content creation process.

WordPress Themes vs Theme Builders vs Page Builders: Here’s the Difference

If you’re building a conversion focused website on WordPress, then you know there’s a ton of content you need to create.

Blog posts, a homepage, lead generation pages, an about page, sales funnel pages… just to name a few!

On top of that, there’s all the little — but critically important — details you don’t want to forget to take care of including your headers, footers, author boxes, and more.

Writing all the copy for these different types of content is difficult enough on its own...

...but then having to overcome the technical hurdles to get everything to look right is even harder!

Until now.

That’s because there’s two powerful WordPress tools available for online creators like you, developed to help you make your content AND manage all the technical intricacies:

Theme Builders (like Thrive Theme Builder) and Page Builders (like Thrive Architect).

What’s the difference between these two types of builders and how can you use them to create and manage all the different types of content on your WordPress website?

Read on to find out...

Take Your Post from Good to Great

The System

1.

Cut - What can you remove and simplify? Where can you get to the point?

2.

Content Patterns - Follow a repeating structure like the ones here - thrivethemes.com/content-pattern/.

3.

Show, Don't Tell - Add examples, screenshots, metaphors, and/or stories.

3.

Sources & Experts - Where can you support a statement with proof? Where can you quote an expert?

3.

Design for Structure - Icons, images, tables, highlight boxes, pros & cons.

How to Create Visual Content That Engages Readers — WITHOUT Photos

Of course you know that great images help make your content more engaging.

But what should you do if you can’t find the right photo or don’t have a designer on staff to help make any graphics for you?

It just so happens that there are several awesome tools available to help you bridge that visual content gap right now if you use Thrive Architect to build your online content.

This post is going to walk you through eight of them so you’ll have plenty of visual bricks on hand to get the job done — without always having to go search for picture perfect photos.

Keep reading to learn how easy it is to drop visually engaging elements into your online content with the Thrive Architect visual builder for WordPress...

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  • by Viola
  • on September 26, 2019

The Content Writing Formula Part 1: Structure

“Every content piece is a list. Even if it is not a list”. Shane’s method to structure content helps you to create content that is clear and fun to read.


Structure turns raw information into approachable and engaging content.

The structure of your content will be:

  • Hook
  • List
  • Call to Action

Hook

We start every article with a hook or teaser, which is meant to hook the reader in and keep them reading. This is where we can satisfy the search intent: Give them what they are looking for or tell them when they can expect an answer to their search query.


The 'list' content

The list is the main part of your content. This is not a listicle but a content pattern. You can deepen your understanding of content patterns on the Thrive Themes blog.


The list also allows to respect the hierarchy of headlines within your content, which is something that Google really cares about.


Do this:

Not this:


Find yourself picking headlines by design and not hierarchy?

Often times, people choose H2, H3 or H4 depending on what looks best on the website in terms of design.

Keep in mind that the headlines are meant to establish structure within your content. If you are not happy with the design, this is how you can fix it.


For blog posts you can update header and body fonts here:

How to Use Custom Fonts in the Theme Customizer

For further styling, you will have to use in text edits:


For each page you can customize all headlines in the page settings:

How to Customize your Landing Page Settings with Thrive Architect



Call to Action

And lastly, don’t leave your users hanging. Tell them where they can sign up, contact you or shop in your store. Every page should end with a “call to action.”


I personally love using Dynalist to create simple bullet point lists that allow me to structure my thoughts when writing content.

This content is for members only

How To Find Awesome Free Images & Use Them Like a Pro On Your Website

We’ve all been there.

You’ve worked hard to write an amazing blog post or build a new homepage for your website…

...something your online followers are really going to love.

But now you're faced with the troublesome task of finding the perfect images needed to help illustrate your point.

Of course, you know better than to just swipe any image you find off of Google — you don’t want copyright infringement lawyers to come knocking on your door, right?

And on top of that, you’re already aware that bland stock images hurt your conversions

So how do you find compelling images to use in your online content that don’t cost money and keep you out of copyright court?

Well, this post is going to show you where — and then teach you how to weave them into your website like a design pro.

Ready to solve this visual content woe for your website? Awesome. Let’s get started…

The Perfect Landing Pages for Affiliate Marketing

A growing mailing list is the cornerstone of a successful online business, and affiliate marketing is a very popular way to monetize your mailing list.

Depending on how you position your affiliate promotions, they can be highly effective or a total flop. Check out today's video and the article below to learn four proven affiliate promotion strategies and view the related affiliate landing page templates.

7 Types of SEO Content Your Readers & Search Engines Will Love

Have you ever faced the sobering truth, that no matter how frequently you publish articles, your website is just not picking up on organic results?

This is a common issue.

But what if I told you that it’s possible to spice up your blog with certain SEO-driven article types that, besides engaging your readers, also please search engines?

We recently added a new feature to Thrive Architect, called Content Blocks. These new content templates are ‘Content Block Elements’ with a preformatted layout that you can add to your article with only a few clicks. This new feature will help you organize your SEO content into a nice layout without having to do any formatting yourself.

In this post, we discuss how can you use these Content Blocks to build up specific content types your readers and search engines will love.

Stop Publishing Boring Articles! Use Thrive Architect to Spice Them Up

1 hour 23 minutes.

It's embarrassing to admit now, but that's how long I once spent figuring out how to get a box with a dotted line around the key takeaways of my blog post.

This shouldn't be happening anymore...but then I glance at my neighbor's screen in the co-working space and see them struggling with the WordPress editor.

For some, the struggle is still real.

It doesn't have to be! Let me show you how to use Thrive Architect to create stunning blog articles that will keep your readers' attention from the very beginning till the very end.

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  • by Matt
  • on January 24, 2019

The Conversion Optimization New Year’s Resolution Checklist

It’s the start of yet another year, which means it’s time to create some gung-ho goals for yourself, right?

But while everyone else is signing up for a gym memberships they'll never use, why don’t you focus some of that drive towards optimizing your website instead?

Because you’re a Thrive Themes Member, we know you’re serious about building both great looking and conversion focused websites.

So while the energy of the new year is still fresh in your sails, here’s a quick checklist of tasks to help you optimize your site’s backend, conversions on the frontend, and content creation systems to bring more value to your visitors.

Your 2019 Conversion Focused Website Checklist:

Here’s a list of 7 big tasks to complete — listed in checklist format — that you can start working on right now to improve and optimize your website.

If you’d like to download this checklist as a PDF for offline reading (or just for the personal satisfaction of crossing things of lists), click the following download button:

Part 1: Technical Checkup Tasks

The first 4 checkup tasks discussed below focus on your WordPress site's backend and what you can do to bump the security, speed and capabilities of your site:

☐  1) Make sure your site is SSL Secure

When your site loads in a browser, does it show http:// or https:// before your domain name?

If it’s still displaying http://you better sit down ‘cause we need to have a little chat.

Is everything okay at home?

What’s going on kiddo? You can tell me... I mean, why haven’t you upgraded your site to start using a free Let’s Encrypt SSL Certificate yet?

All kidding aside though, if your site is still operating in the unencrypted dark ages, Google as well as your visitors are probably punishing you with decreased organic traffic and increased bounce rates.

If this applies to you, get this taken care of ASAP, okay? Hosting companies worth their salt (like WPX Hosting) actually make this step one-click simple.

☐  2) Delete Your Old, Outdated and Unnecessary Plugins

Assess the state of your current plugins to replace and/or delete any outdated, unused or unnecessary tools.

For example, now that Thrive Architect has a built in Contact Form element, do you really need Contact Form 7 anymore? If not, out with the old & in with the new to eliminate such unnecessary plugins from dragging down your site.

Other examples of unnecessary 3rd-party plugins your Thrive Themes Membership has made unnecessary include:

☐  3) Add These Plugins to Your WordPress Tool Stack

Speaking of your WordPress tool stack, here’s a few plugins you should consider installing and deploying if you haven’t already:

All the Thrive Themes plugins — you know which ones you haven’t had time to learn yet… maybe now’s a good time!   ;-)

☐  4) Keep Your Website Up to Date & Secure

Here’s some general website housekeeping habits you should implement if you haven’t already:

  • Have a way to backup your website on a frequent basis and before you make big site changes or updates.

    Certain hosts like WPX Hosting will do this for automatically on daily basis and give you the ability to create user initiated backups before you make a big change on your site.

  • Update your site with the latest version of WordPress soon after release. However, make sure to backup your site first just in case anything breaks in the update.

  • Same goes for your plugins. Make sure to update them as soon as it’s practical for your site — always making sure to do a site-wide backup in case the changes negatively impact your business.

Pro Tip for Plugin Updates

Always update plugin-by-plugin instead of batch updating.

If a plugin update happens to break something on your site, it will be much easier to figure out which plugin caused the conflict if you update them one-by-one and check how your site looks after each plugin modification.

The flow you should follow is

  1. Create a full backup of your site.
  2. Update 1 — and only 1 — plugin.
  3. Check how your site looks including important elements such as your opt-in forms and purchase buttons.
  4. If all looks good, continue by updating the next outdated plugin on your site and then perform the same checks again.
  5. Follow this workflow until all your plugins have been updated.

Part 2: Conversion Optimization Checkup Tasks

The next checklist item 4 focuses on what steps you can do today to get a conversion optimization bump with the least amount of effort:

☐  5) A/B Tests You Should Start Running Today

A/B testing is another habit you should make a habit of launching for your Headlines, Opt-in Forms and Landing Pages. Of course, the Thrive Themes plugins make it super easy to create and launch A/B tests for each of these scenarios.

Here’s some great resources to help you identify low effort, high potential reward A/B tests on your site right now:

Part 3: Content Creation Checkup Tasks

The final 2 checklist items deal with how you can improve your content creation process to boost your loyal fan base and audience consistently throughout the upcoming year:

☐  6) Publish QUALITY Content Consistently

Building a loyal audience of fans that actually care about your business and root for you to succeed is crucial for small businesses like yours.

Don’t believe me, watch Content Marketing expert Joe Pulizzi talk about why this is so important, big companies are starting to buy up audiences like yours since they’ve done such a bad job at it:

If you need some assistance coming up with content ideas, getting it written and then shipped on time every [month / week / day]don’t we all! — here’s some great articles from the Thrive Themes Blog to help you do just that:

☐  7) Must Have Pieces of Content To Create if You Don’t Have Them Already

Finally, there’s some cornerstone pieces of content your site needs to deliver for free to start bringing big value to target readers and customers in your niche.

The following posts will make sure you’ve got these covered to ultimately get more organic traffic, grow your list, and boost your conversions in the long haul:

Now It’s Your Turn

Don’t let the positive energy the New Year provides pass you by!

Jump into this website New Year's Resolution Checklist now so you can get as many of these website optimizing tasks checked off the list as soon as possible.

Have any comments, questions or need help from our team with some of the steps? Let us know by leaving a comment below!

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