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The Outside-In Principle + Global Colors: The Ultimate Color Customization Combo

WordPress themes have come a long way, haven’t they? Back in the day, you couldn’t choose your theme color or your font — you were stuck with what the theme developer gave you. 

Today, Thrive Theme Builder allows you to choose any color you want for any element on your entire website

It’s jaw-droppingly customizable.

But with great customizability can come great confusion. What’s a global color? Why didn’t this update like I thought it would?

In a past article, we covered how to use the Outside-In Principle to customize your website’s typography. In this article, we'll explore how using this exact same principle will allow you to take complete control over your website's colors and create gorgeous pages more quickly than ever.

Once you start using this method, you’ll wonder what you ever did without it. 

How Kaye Putnam uses Quizzes to Sell Her Online Course… and You Can Too!

Online quizzes are just a bit of fun, right?

Something to pass the time and test your knowledge.

They can’t possibly bring over 100,000 people into your marketing funnel...

… or can they?

Today, we’ll share the secrets of Kaye Putnam’s quiz-focused marketing funnel, and how it powers her highly successful online business, so you can learn how online quizzes can drive leads, grow your email list, boost your social media presence, and sell products by the bucketload.

You’ll discover:

  • Kaye’s self-supporting social strategy she uses to get over 100k people to take the quiz
  • How to balance giving value with building an email list
  • The intelligent way she's using just the right amount of personalization in her email follow-up sequence.

How to Use the Video Section Shortcode

Please note that our Legacy Themes have been replaced by new Thrive Theme Builder Themes. While our Legacy Themes are still functional, we are no longer actively developing them. Check out this course to find out how to switch your site to Thrive Theme Builder.

We now have a separate article about how to use the "Video" element, which might be helpful.

You can easily add a video to your content by using the Video Section shortcode.

First, got to the Editor in your Dashboard. Click on the ThriveShortcodes drop-down menu and select "Video Section".

As you click on it, a new window will pop up with the following shortcode options:

1. YouTube / Vimeo / Custom

Here you need to set where has you video been uploaded to. Tick the box before "Custom" if the video is uploaded to a website different from YouTube or Vimeo.


If the video you want to add to your page/post is uploaded to YouTube, here are the options you need to set: 

The Video URL looks like this:

You can set other options, for example hiding YouTube logo, title, related videos.

You don't need to add the video's embed code.


As you tick the box before 'Vimeo', the following options will appear:

Here you only need to add the Video URL. It’s important that you add the full URL of the video (including the “http://” part), like in this example:


This is the option you need if the video you want to add to your post or page was not uploaded to YouTube or Vimeo. Here are the options you need to set:

Unlike in the previous cases, first you need to add the embed code of the video. The embed code starts with <iframe . Here is an example for an embed code: 


Then you need to add the Video Custom URL. It’s important that you add the full URL of the video (including the “http://” part), like in this example:

2. Maximum Video Width

Set how many pixels you want you video to be maximum.

3. Heading Text

There is going to be a background with maximum three different texts before your video is played. The Heading appears on the top and it is the biggest one. Adding a text is not obligatory.

4. Subheading Text

This is the text that is going to appear under the Heading text. This text is much smaller than the Heading text.

5. Call to Action Text

This is the third type of text you can add. This will appear right under the play button with an arrow pointing to it, just like in this example: 

6. Text and Play Button Color

You can set whether you want the abovementioned texts and play button to appear in dark or light.

7. Background Type

Before you start the video, there is going to be a background with a play button and optional texts above and below it. You can have an image, pattern or solid background.


As you tick the box before 'Image', these are the options you will see:

By clicking on 'Upload', you can choose an image as background from your Media Library. Delete the chosen image with the 'Remove' button.


Here are the options you will see if you decide to choose a pattern as background:

Click on the drop-down below 'Select Pattern' and choose a pattern you would like to add as a background to your video.


Here are the options for adding a solid background:

Click on 'Select Colour' and choose a colour you like. 

9. Default / Top of the Page / Bottom of the Page

Set where you want the video to appear in your post/page

10. Insert

Once you are done with all the settings, click on 'Insert' and the video will be added to your content. 

Here is an example for the Video Section:


Please note that in order to use the Shortcodes as they are described in this article, you have to install the "Classic Editor" plugin. Check out this article to find out more about how to install and use the plugin.

Your 5 Step Strategy To Create Better Content Faster

Who doesn’t want to create better blog posts, faster

Consistent content creation is a big challenge for solopreneurs and if you want to publish quality work at a pro pace, then building this skill should be one of your top priorities.

So in this video post, we’re going to teach you a 5 step content creation process that uses 3 of our flagship Thrive Themes products (Thrive Theme Builder, Thrive Architect and Thrive Leads) to not only help you create professional looking blog posts more rapidly, but help grow your email list too!

The method you’re about to learn relies heavily on leveraging the rapid implementation power of templates across these 3 tools, and by the end of this post — you’re going to going to be a pro at all of them.

Ready to get started? Let's go!

8 Fundamental Web Design Principles for Better, High Converting Websites

From web designers to marketers, customers to CEOs, everyone has an opinion on web design.

That's what makes the web so diverse and interesting!

But a good design strategy can't rely solely on personal opinions while hoping for the best. Sure, your website will be creative, but will it be effective?

Today we'll show you how your website can be both, using the underlying web design principles.

How to Use the Page Section Shortcode

Please note that our Legacy Themes have been replaced by new Thrive Theme Builder Themes. While our Legacy Themes are still functional, we are no longer actively developing them. Check out this course to find out how to switch your site to Thrive Theme Builder. 

You can also read this article about how to use the "Background Section" element, since the functionalities of this element are similar to the ones of the "Page Section".

With Thrive, you can add a Page Section to your content by using a shortcode.

First, go to the Editor in your Dashboard. Click on the ThriveShortcodes drop-down menu and select 'Page Section'.

As you click on 'Page Section', a new window will pop up where you can set the following shortcode options:

1. Choose a Colour or Select Custom

You can choose from the three pre-added colours (blue, red, green) or set your own colours by selecting 'Custom'. The options 2-3. will only appear if you select 'Custom'. If you select on of the pre-added colours (marked with arrows in the picture below), you will only see the options 4-6. and the 'Insert' button.

2. Background Type

Your page section can have different backgrounds: solid, image or pattern.


If you choose to have a solid background, click on 'Select Colour' and choose a colour you like.


You can set different images for the Page Section, depending on whether someone is reading your page or post from a tablet, a phone or full width. Upload the images by clicking on the green 'Upload' button. Click on 'Remove' if you want to delete the chosen picture.

You can also set whether you want the image to be static, and if you want to show the full height of the images.

3. Text Style

You can add a text to your Page Section. Set if you want the colour of this text to appear in dark or light.

4. Shadow

Page Section can have a shadow around it. You can set the colour of this shadow by clicking on 'Select Colour'

5. Add Padding

Here you can add padding above and below the Page Section.

6. Position

Here you can set wheter you want the Page Section to appear on the top of the page, on the botton of the page or default

7. Insert

Once you are done with all the settings, click on Insert. This is what will appear in the back-end editor:

If you want to add a text to the Page Section, type it between the two square brackets ( ] [ )where the arrow indicates it in the picture. Here is how it should look like (I added 'EXAMPLE TEXT'):

The Page Section is going to look like this in the front-end:


Please note that in order to use the Shortcodes as they are described in this article, you have to install the "Classic Editor" plugin. Check out this article to find out more about how to install and use the plugin.



The perfect theme for creating simple, clean, conversion-focused blogs or business websites.

Putting the Focus Back Into Your Website...

FocusBlog is a real multi-purpose theme. That means you can use it to create a corporate website, a marketing site with landing pages and sales pages, a site for a local business and much more.

But the theme gets its name from where it shines the most: presenting a beautiful, conversion-focused blog. 

Right out of the box you get a clean, professional and uncluttered design with beautiful readability and a layout that makes everything fall naturally into place. Guide your reader's attention to where it matters most using the eye-catching Focus Area designs, built to put more subscribers on your mailing list and get more clicks for your important links.​

Available in 5 Color Styles​

Easily switch between 5 vibrant color styles and pick one of 8 pre-designed colors for every short code element you add to your content. Alternatively, use the customization options to set your own colors.

Comes With All the Features You'd Expect From a Top-Notch Premium Theme (& Many More...)

Built for Speed

We optimize all of the theme code to keep it as lean and light as possible and we add speed-boosting features as well.

Responsive Design

Everything about this theme is 100% mobile responsive, so your website will look great on any device & screen size.

Search Engine Optimized

The theme is built following SEO best practices, so your site is well-optimized and SEO ready out of the box.

Visual Theme Customizer

Set custom colors, custom fonts, custom backgrounds and more, to suit the site to your exact needs.

Extensive Admin Options

Set detailed preferences for the style and behavior of your site. Options are available site-wide and on individual pages.

Customizable Header

Choose from different header layouts and apply custom background colors, patterns or images to your site header.

Grow Your Mailing List

Built-in features allow you to display targeted opt-in forms on your site & connect to your autoresponder.

Automatic Page Generator

Create pre-built pages with just a few clicks. The page generator means you can get your sites set up in no time.

Fantastic Support

Get your questions answered and get hands-on help with technical questions from our awesome support team.

And that's just scratching the surface. Further features in the theme include a speed-optimized related posts gallery, automatic image optimization, built-in floating social buttons, multi-column extended drop down menus, click-to-call phone numbers, a font manager with 600+ fonts to choose from, post format support, multiple blog layouts and much more.

Get your copy of FocusBlog today and start experiencing a versatile, beautiful theme that doesn't only look good on the outside, but also comes packed with features that make it a joy to use.

Sold Out!

This was one of our first run of themes and we don't sell these anymore. All good things come to an end, as they say.

We are currently working on a brand new, visual theme builder that will replace all of our previous themes. Click the button below to learn more:

7 Types of SEO Content Your Readers & Search Engines Will Love

Have you ever faced the sobering truth, that no matter how frequently you publish articles, your website is just not picking up on organic results?

This is a common issue.

But what if I told you that it’s possible to spice up your blog with certain SEO-driven article types that, besides engaging your readers, also please search engines?

We recently added a new feature to Thrive Architect, called Content Blocks. These new content templates are ‘Content Block Elements’ with a preformatted layout that you can add to your article with only a few clicks. This new feature will help you organize your SEO content into a nice layout without having to do any formatting yourself.

In this post, we discuss how can you use these Content Blocks to build up specific content types your readers and search engines will love.

How to Write Your First Blog Post – With Thrive Architect

How to Write Your First Blog Post

And Get It Published With Thrive Architect

So you're sold on blogging?

Whether for business or pleasure, blogging can be profitable and fun.

But you're not alone in wanting to start a blog. 

The years when blogging was a new and exciting thing are behind us. Now, blogging is an integral part of content marketing.

The blogging space looks a bit different today:

  • In the United States alone, there are over 31 million bloggers publishing content at least once a month.
  • Approximately 70 million blog posts are published each month by WordPress users alone
  • Worldwide, on every blogging platform, over 2 billion blog posts are being published each year. That's 5,760,000 blog posts published every day, and 4,000 blog posts published every minute

So. There must be no point in starting a blog today. It must be a saturated market, right? 

No. Absolutely not.

  • Websites that have a blog are shown to have 434% more indexed pages than websites without a blog. Indexed pages make your website far more likely to rank well on search engine results pages and have more traffic.
  • Companies who blog get 97% more links to their websites, and links are the most important part of search engine optimization.
  • Business leads generated from inbound marketing and SEO close at an average rate of 14.6%, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

In short, blogging is still an incredibly important part of any digital marketing strategy. It's essential for growing your business, driving traffic, generating leads, and closing sales.

And there's no better time to start than today.

So, how do you get started writing your first blog post?

This article will give you everything you need to know in a step-by-step guide.

Step 1: Decide what your first (and second, and third…) blog post is about

You likely already know this, but it's worth a reminder:

Blogging online is only successful if it's done on a regular basis.

That means that before you type the first word of your first blog post, you need to know the next ten, 15, or 50 posts you're going to write.

To effectively build a community through social media, a loyal base of subscribers, and return readers, you need to publish at least twice a month.

Let alone that publishing frequently results in higher traffic:

Don't take that graph as gospel, by the way. 

You need to test what works for your business or objectives. Keep in mind this doesn't take into account the quality of that traffic or what they do once they get to your site (which, to be honest, are all that matters).

What to blog about?

So now that you're convinced you need to publish frequently, or at least semi-frequently, you need to plan it out. 

Coming up with your blog post ideas can be one of the most exciting parts of the process!

An Actionable Walkthrough to Identifying Your First 20 Blog Posts

  1. 1
    Identify 10 key terms relevant to your business or the service you're promoting. Put together a Keyword Research Strategy.
  2. 2
    Get the trial of the SEO tool Ahrefs to find the search volume and competition of your target search terms.
  3. 3
    Use the tool to identify related terms and queries which could become targets. Aim for high search volumes and low competiton.
  4. 4
    Map out your editorial calendar, noting the competition of each search term.

Pro Tip

Get the free trial of a content optimization tool, such as Pageoptimizer Pro, or MarketMuse to determine the recommended length for your posts, and keywords of posts your articles will compete with. If you are just starting out with blogging, it’s enough to manually analyze what your immediate competitors are doing and create content that is better than theirs.

Step 2: Learn How to Format Your First Blog Post

Let’s face the sobering truth, the majority of people just skim through content on the web, and some of them only spend 15 seconds or less ‘reading’ articles.

So, before you can start writing, you need to know how to write to get people to stay on the page, and (ultimately) come back and subscribe. 

  • Create skimmable blog posts by breaking up text into short paragraphs, including bullet point lists, headers, and subheaders to pull your reader down the page.
  • Include an image for every ~300 words. Articles with images get 94% more views as opposed to those with no visuals
  • If you have the ability, include video synopses of your blog content. 43% of consumers increasingly want video content from marketers.
  • Go long. The average word count for top-ranking Google content is between 1,140-1,285 words.

Okay, now we know how to write engaging content.

But what if you don’t know what to write? Staring at a blank screen can be frustrating. You have a topic in mind, you know what you’d like to express, but you just can’t get to writing.

There is a trick you can apply to get over this writer’s block. Use content patterns.

By applying these patterns, you give a visual guideline for your brain to organize your thoughts in a structured way. This is a repeating structure you can apply to your content to allow ideas to flow quicker onto paper. 

Using the same pattern for similar blog posts will help structure your ideas and get them to flow more naturally.

Step 3: Start Writing Your First Blog Post

The Research Phase

Start with a clear benefit statement; determine what you write about and how your readers benefit from reading your article? By stating this right at the beginning, it’s easier to focus on your topic and avoid rambling.

Then, do your research: collect information about your topic with examples, screenshots, sources.

Organize your points one by one through H2 headlines as you go. You want to ensure that you have enough information to provide an in-depth analysis of your subject. 

The Outline Phase

Outlining your post is one of the most crucial steps. This is the part where you take all of the information that you gathered during the research process and put it down on ‘paper’. 

Make sure you have clearly defined headlines and bullet-pointed information. This is really the meat and potatoes of blogging. 

If you are using a SEO tool to determine the correct placement of your keywords, this is the right time to use it. By making sure that the right keywords are present in your H2’s and H3’s in this phase (if necessary) you can avoid having to insert SEO-driven paragraphs unnaturally, after your article is done.

Once you're done, perform an outline review to double-check all of your facts and ensure that you're presenting your topic in a balanced way. 

The Drafting Phase

Now it’s time to create your first draft. In this phase your task is to sit down and type out everything you want on that topic. Don’t worry about formatting yet, just grind through it. In this phase, your blog post doesn’t have to be perfect or complete yet.

It’s more important to keep writing than to get everything right.

The Second Draft

Air your brain out a little, grab another coffee, and sit down again - it’s time for the second draft.

The second draft phase is for polishing your sentences and fine-tune grammar with fresh eyes.

Make sure that the line of thought is clear throughout the article. Avoid the so-called ‘curse of knowledge’, when you expect your readers to know everything that you already know. To avoid this, explain terminology and concepts like it’s the first time you hear about them.

This is also the time for making your sentences short and concise, eliminating anything that is redundant or irrelevant.

Step 4: Edit Your First Blog Post

To make sure you've hit a home run with your first blog post, ideally you'll want an external editor to review it. But that’s not always possible, especially when you’re first starting out.

If you're publishing your first blog post by yourself, you can use a selection of powerful tools to make sure you don't leave any grammatical mistakes or typos in the article. Furthermore, these AI-powered tools also help you to match (and exceed) the quality level of your competitors'. 

Tools that will help you write your first blog post's draft:

  • Grammarly - a spelling and plagiarism detection program that is offered as a standalone service or as a browser extension. It is seen by many to be the most effective grammar checker in the world.
  • MarketMuse - MarketMuse is a piece of marketing software that will help you analyze the competition for your post and optimize for specific search terms.
  • Clearscope - ClearScope is a service that uses real time data and natural language processing to give you recommendations on improving your content’s search growth.

Edit your first blog post with Thrive Architect

Creating visually impressive engaging content has never been easier. The Thrive Architect Visual page builder helps you to create beautifully formatted blog posts that drive traffic and shares. 

Launching Thrive Architect from the WordPress dashboard is simple. Just create a new post, give it a title, save it, and launch Thrive Architect by pressing the button above the title.

We added the content block feature to the Thrive Architect editor, that saves you a lot of time when editing your first blog post. You can insert one of the pre-designed blocks to your post, then all you have to do is to fill it out with text. 

In this example I added a 'setp-by-step' content block to a brand new post.

Content blocks are easy to use and they provide a flawless layout to your posts without you having to repeat the same editing steps over and over again.

Get THE BEST Page Builder for WordPress!

Thrive Architect makes creating a blog post a piece of cake. But let's not stop here...

We recently launched the Thrive Theme Builder, accompanied by the Shapeshift theme. The combination of both provides a 100% visual theme building experience with no coding experience necessary, which makes it the most customizable WordPress theme today on the market.

Step 5: Publish Your First Blog Post

Your article is in draft now, looking neatly structured and well written! Now it’s time to get it published.

Image Optimization

Your images should be optimized. Google’s search bots aren’t able to determine the content of an image just by looking at it, so you have to specify what it is through the title and alt tag. 

In order to keep your website fast, you need to minimize the size of the images in your article. Chances are that the screenshots you take, or (especially) the stock photos you intend to use are large, and it’s unnecessary to host image files of that size on your website. 

There is a handy tool to use for reducing image sizes: Upon visiting their site, click on ‘Try free web interface’ and upload your images. The tool takes care of reducing the image sizes that you’ll be able to download one by one or in a .zip file, that you can later upload into your article on your WordPress website.

Meta Description and Title

Meta descriptions and titles are essential to set up right, as they help search engines to understand the content on that page. These HTML attributes are shown whenever that page appears in the search results.

The free version of Yoast SEO plugin provides you with a straightforward interface within your WordPress editor where you can specify the SEO title and meta description of your article. 

The Yoast SEO plugin in action

Set featured image

Before publishing, be sure that you’ve set a featured image for your blog. This is important, especially for social sharing, as the photo will pop up with an attached link. The ideal size of a featured image is 1200 x 628 pixels, which dimensions generally satisfy most WordPress blog themes.

Let's Start Blogging! 

After completing these steps, you can publish and promote your first plogpost.


How do you plan to tackle your first blog post? Let us know in a comment below.

Want to Learn More About Blogging?

Meet Thrive University

Thrive University is an online learning platform that gives you access to all of our guides, courses & webinars.

Learn how to create websites, landing pages and opt-in forms that are built for maximum conversions, from the ground up and get an inside view of our favorite tactics and tools for growing any online business!