Search Results for: gdpr
Search Results for: gdpr
Note: this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.
The General Data Protection Regulation (GDPR) is coming for all of us. It's a set of EU laws and they apply to EU citizens. That means that even if your businesses is not in the EU, you're still potentially on the hook, because people from the EU can access your website.
At Thrive Themes, we have been hard at work to help you keep your website GDPR compliant in the easiest and most seamless ways possible.
In this post, you'll discover the GDPR related features that we've already released and get up to date information about the ones we're still working on.
The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.
Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.
In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.
Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.
If you're selling digital products online, should you pay your digital sales tax?
When you ask the question like this, it seems ridiculous.
Of course you need to pay your taxes or else you're going to be in big trouble!
But strangely enough, when it comes to digital sales tax, people just don't seem to take it seriously.
If your business is just getting started or you're still being wishy-washy about digital sales tax compliance, watch the video above to learn exactly why we recommend taking it very seriously.
First of all: What exactly is profiling?
According to GDPR (General Data Protection Regulation), profiling is defined as being the automated processing of data to analyze or to make predictions about individuals - Meaning that simply "assessing or classifying individuals based on characteristics" could be considered profiling.
If you're not familiar with the GDPR situation, don't forget to check out this blog post: How Thrive Themes Products Will Help You With GDPR Compliance.
Personalized content and segmentation (especially as a result of automation), can be viewed by the GDPR as a discrimination and, the visitor that completes a quiz should give his consent for having his answers and quiz result used to send him personalized offers and newsletters.
Here's an example in which profiling would be needed in Thrive Quiz Builder:
You have a quiz that also uses the Dynamic Content element to segment your visitors - either just by the result or, also, by using tagged answers and then sending them to the email service.
Since enabling profiling on each individual form would take too long, because you would have to edit each Dynamic Content state, enabling profiling should happen at page level, for all variations of that page.
To enable profiling, click on "Manage" on the Results Page card, from the Quiz Dashboard:
Then, look for the following option:
According to the GDPR, you are not allowed to create any user profiles, without having the permission of the actual user to do that.
However, if you select the checkbox, you will begin to receive data from your users, based on their result or, if you used tags, based on the answers they have given.
If you enable the option, in order for your website to be GDPR compliant, make sure to ask for your visitor's permission to collect their data, in any place that they have to type in their email address or their phone number.
For example: Your visitor has to type in their e-mail address to get the full report of the quiz, let's say.
You have enabled the option to receive their data, and you plan on sending future personalized offers to that visitor, based on his result and answers from the quiz.
You need to let them know you're doing this.
In this way, they will know what's going on, and they can decide for themselves if they want to receive personalized offers or not.
For older quizzes, as a website administrator, you might find yourself in a situation in which you have collected data without consent.
An easy way for you to be GDPR compliant would be to quickly anonymize the results, from the Reports area:
Here, under “Show Report” section, click on the “Quiz Completions” button and choose “Users” field from the drop down list:
Now you will be able to see that a new button appeared on the screen, called "Anonymize Results", which you need to click in order to complete the process of anonymizing the results:
By anonymizing the results, you will no longer be able to associate answers and results with a certain name or email address.
Keep in mind that this action applies only to the currently selected quiz.
Hope you found this article useful. However, if you have any further questions, don't hesitate to read more articles available in the Knowledge Base!
If you use the Lead Generation element and you connect your form to multiple email services, you can also display a checkbox, asking your visitors for consent to use their email address in more than one place.
This option comes after the General Data Protection Regulations (GDPR) have been implemented.
If you're not familiar with this aspect, don't forget to check out this blog post: How Thrive Themes Products Will Help You With GDPR Compliance
First of all, you have to connect your form to your desired services.
To do this, click on the Lead Generation element, go on the sidebar menu and click on "Add Connection":
If you're not familiar with this step, check out this article and click on any of the services that we support to see a tutorial on how you can establish an API connection.
As an example: We will set up two connections on the form: WordPress and MailChimp.
In this way, the desired outcome is to create a WordPress user account for the visitor, while also adding them to our MailChimp mailing list but only if the user accepts to receive our newsletter.
In order to be GDPR compliant, you can add a checkbox to your form, through which your visitors can give their consent to add their data to your mailing list (in our case to MailChimp).
The label text for the checkbox can be something like "Subscribe to the Newsletter", or anything that will let them know that their data will be used for some other purpose than to create the WordPress subscriber, as well.
To add the "Checkbox for Explicit Consent", enable it by clicking on the "Advanced" option.
Then click on the toggle next to "Enable Checkbox for explicit consent.
Now, the checkbox for consent is added to your Lead Generation form.
The next thing we will do is modify the text label associated with the checkbox.
To do this, select the form and in the main options click on "Edit Form Elements":
Then, to modify the label, simply click on the text and start typing your own label:
When the checkbox item is selected, you will also have a few options available on the sidebar menu:
Here you can decide the actual role of the checkbox.
In our case, we create the WordPress account, even if the visitor submits the form and does not click on the checkbox.
However, they will be subscribed to our MailChimp mailing list only if the checkbox is ticked.
Caution! - If you select "Always on form submission" on both of the sections, you will be notified that the checkbox has no action, since the data will be sent to both services whether the visitor uses the checkbox or not - This may cause your form to be in violation of the GDPR.
However, if you are looking for an alternative to checkboxes, but still be GDPR compliant, check out this blog post: The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant.
If you found this article useful, don't forget to rate it, below.
When you have an opt-in form on your website that only advertises an opt-in offer such as a free download, you need to add a checkbox to ask for explicit consent to also send your email newsletter to those subscribers.
Adding a checkbox is just one way to make your forms GDPR compliant (and we don't believe it's usually the best way), but if that's the solution you want to implement you need to be aware of one thing: you cannot force consent.
This means that you have to deliver your free opt-in offer to everyone who subscribes, even those people who do not want to receive any further communication from you.
Here's how to set this up in Thrive Leads.
In Thrive Leads, you have the Asset Delivery feature. This feature allows you to send a single email with a download link to a subscriber through a email delivery service (such as Postmark or Mandrill).
When using this feature, the subscriber does not get added to an email list so you won't be able to send email newsletters with this solution.
That's why it's perfect for GDPR.
Now that you understand how we're going to deliver the PDF to our subscribers, it's time to discover how we'll "block" non-consenting subscribers from getting added to our email list.
This is done with the conditional logic included in the "Explicit Consent Checkbox" in Thrive Leads. This option allows you to only send those who ticked the box to your email marketing service.
Grouping the explicit consent checkbox and the asset delivery feature will allow you to deliver your opt-in offer to all and keep your email list GDPR compliant with only consentant subscribers.
Here are the steps to set this up:
And here's the video tutorial:
Asset delivery is an option that's only available in Thrive Leads. This means that if you're setting up a checkbox on your landing pages (and you're using the lead generation element from Thrive Architect) you won't be able to enable Asset Delivery.
Because of the way the system works, it's impossible to not send the information to your email marketing service if you have only one service connected. In that case, the visitor will not be able to subscribe at all when he does not tick the box. The checkbox is required.
In this case we suggest rewording your opt-in offer so that it is GDPR compliant, rather than using the checkbox.
SendOwl has an extensive and potentially overwhelming amount of settings. The good news is that we don't need to use many of them, for our purposes.
In this lesson, we take a tour of the SendOwl settings page and see how you can set up your affiliate program, connect to ActiveCampaign (or a different supported email marketing service) and add a few more product related settings.
Activate Affiliate Program First...
In order to have the affiliate options show up on product level, you need to set up your affiliate program first. You can see how it's done at 8.17 sec in the video.
In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.
That’s a lot!
We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?
Don’t worry, we’ve got your back!
In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.
We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.
Ok, let’s juice the goodness out of 2018.