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Build Your Mailing List

Build Your Mailing List

Everything you need to know about lead generation, compelling opt-in offers and effective email marketing, collected on one page.

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Getting Started with Email Marketing

You already know that email should be a core part of your marketing efforts. It's not optional if you want to run a successful, profitable online business.

But how do you get started collecting subscribers on your website?

How exactly will this help your business grow?

You'll find the answers to all these in the articles and videos below.

Opt-In Offers

Create Compelling Opt-in Offers

Do you want to grow your mailing list fast?
It's time to give your visitors an irresistible reason to subscribe, by offering something free and valuable. Because who doesn't love free stuff?
In this topic, you'll discover how to choose an offer, create amazing landing pages, and automate the entire process so you can instantly deliver your promise.

Opt-in Forms

Generate Leads With Effective Opt-In Forms

Gone are the days of boring opt-in forms begging visitors to join a newsletter.
If you want to grow your list, your opt-in forms need to be unmissable and compelling.
In this topic, you'll find our best advice for designing stunning opt-in forms that look good on any device. 

Email Marketing

Email Marketing Made Simple

So many businesses get email very wrong. But you're not going to make those mistakes.
An effective email marketing strategy helps people to know, like and trust you, so they feel comfortable taking action on your offers.
In this topic, we share our best email marketing content, from setting everything up and writing the emails, to optimizing for more opens and clicks.

Advanced Email Marketing Strategies

​Fine-Tune Your Email Marketing Strategy

Already have a growing email list and an effective strategy?
What's next? How can you produce even more value?
This topic is filled with ways to take your email marketing to the next level.
Advanced segmentation, personalisation, quizzes, autoreponders… there's always something to learn that can super-charge your online business.

Become a Thrive Member And Get Instant Access To All Of Our Conversion Focused Site Building Tools + Thrive Theme Builder!

Yes, really.

Click the button below to see how you can save more than $700, get instant access to all of our plugins and all of our themes (yes, even Thrive Architect with all of the landing pages & Thrive Leads!) and a whole range of further benefits.

Build your mailing list

All Articles in This Category

How To Build Your Mailing List with Thrive Themes

Are you ready to finally see results from your email list?

This page is full of useful topics for anyone looking to start, build or improve their online mailing list and email strategy. Together, we'll transform email into a powerful, profitable way to reach your audience.

build your list
I want to get started with email marketing.

Every website says an email list is important, but I don't know where to begin. How can I start collecting subscribers on my website? How will this help my business grow?

I want to grow my email list.

So far, email has been an afterthought for my business. I know it's important, and I'm ready to give it more focus. How can I significantly grow my email list on my website?

​I want to use my email list more effectively.

Email marketing has to be more than just sending weekly newsletters. How can I get the most value from my email list? How do the experts use email to grow their business?

I want to know more about my email subscribers and customers.

If I can understand my audience better, I think I can send them more relevant content and offers. How can segment my mailing list into similar groups and interests? Can I automate this?

What will you learn here?

This page brings together our best articles and videos on building highly effective mailing lists to drive more visits, sales and conversions to your online business.

It doesn't matter at what stage your business is – there's always opportunity to power-up your email marketing.

We'll help you get set up, find your first subscribers, and experience your first conversions.

If you already have a mailing list, we'll help you grow and nurture your audience to drive more sales.

Read the summaries below to understand which topics can help your business improve.

Opt-in Offers

Accelerate your list growth with compelling offers that encourage subscribers.

People don't share their email address to be bombarded with commercial offers. They expect to receive value in return for their attention.

But when every website is promising value (and often failing to deliver), how can you stand out?

That's where opt-in offers shine. 

Opt-in offers are promises: visitors share their email address and you send them something useful or entertaining. They are also a powerful way to grow your email list!

Compelling opt-in offers:

  • grow your email list, fast!
  • let you tag new subscribers with the topics that interest them.
  • build trust and credibility by providing immediate value.
  • allow people to read and share your free resources, so your business stays front-of-mind.

What will you learn?

In this topic, we share our best tips to make your mailing list irresistible. 

Other topics focus on how people sign up, and now it's time to explore why.

You'll learn how to create stunning landing pages that communicate the benefits of joining your email list, so that people feel compelled to join your community.

Sometimes that's as easy as sharing when new content is published, but you can take it to the next level by offering something free in exchange for their email address.

We'll explore how lead magnets and content upgrades can sky-rocket your list growth, and we'll share tons of creative ideas that you can apply to your business model.

Not confident in your design skills? Don't worry, in this topic you'll discover how easy it is to design beautiful PDFs and other free printables.

On the technical side, we explain how to seamlessly deliver your opt-in offers so your subscribers receive what you've promised. Even while you sleep.

Opt-in Forms

Create stunning opt-in forms that build your mailing list faster.

Opt-in forms are the visual and mental starting point for your mailing list.

They're where promises are made and expectations are set.

But opt-in forms don't have to be boring or intrusive.

The best opt-in forms are beautifully designed and cleverly integrated into your visitors' website experience. It shouldn't feel jarring to be asked to subscribe – it should be a natural step if you've chosen your audience well.

Effective opt-in forms:

  • make it ridiculously easy for visitors to subscribe to your mailing list.
  • look great on computers, tablets and mobiles.
  • let you tag new subscribers based on the page that converted.
  • align with specific content to grow your mailing list faster.

What will you learn?

In this topic, you'll find everything we know about crafting amazing opt-in forms to build your list faster.

Discover the best places to feature opt-in forms across your website, to improve signups and maintain a good user-experience.

Should you rely on traditional forms such as below each blog post?

Or try more creative placements like slide-in forms and exit intent popups?

Let's find out together.

You'll learn how to design beautiful opt-in forms that look stunning on any sized device.

Here at Thrive Themes, we're fanatical about improving conversion rates. In this topic, we share our tips and research to help your opt-in forms convert more visitors to email subscribers.

Email Marketing

Build an effective email marketing plan to inspire your audience to take action.

Some people believe that email – not websites or social media – is where most customers are made.

The invitation to share your message directly to people's inbox can't be overstated. Believe us, we've tried!

Get it right, and you'll build a list of loyal fans ready to take action.

Get it wrong, and you'll build resentment, unsubscribes and SPAM complaints.

Are you ready to learn the difference?

Email marketing:

  • allows you to continue conversations, even after people leave your website.
  • builds trust over time, and encourages people to take action.
  • reduces your reliance on other communication platforms outside of your control, such as Facebook.
  • allows you to segment and market to your audience by what interests them most.

What will you learn?

In this topic, you'll explore how to use your mailing list as part of your overall marketing strategy.

A list of email addresses alone won't make money, it's how you use it that really counts.

We'll break down the overall framework for your email marketing, and look at how each stage ties into your business goals.

You'll learn to craft effective thank you pages and welcome emails – the very first thing new subscribers experience. This is vital for setting expectations and reassuring them that you're the real deal.

You'll discover how to improve your email open and click-through rates, increase deliverability, and ensure you're complying with rules like GDPR.

If you struggle to write sales emails, you'll find our advice on how to sell to your audience without losing your soul along the way.

We can't write your emails for you, but we can share the tools and skills you need to run a profitable email marketing campaign.

Advanced Email Marketing Strategies

Advanced Email Marketing Strategies

More subscribers, more conversions, more insight for your business.

If you're happy with your email performance, you don't have to read this section.

Still here?

Great! Let's talk about how you can get even more value from your mailing list.

The perfect email strategy is to send a personalized email to each subscriber, individually tailored to their personality, demographics, needs and behavior.

It would like an email from a close friend who knows you so well.

Of course, that's not practical or scalable, but you can get as close as possible by identifying similar groups of subscribers.

Want to know how?

Advanced email marketing offers these benefits:

  • Align your offers with subscribers who are more likely to take action.
  • Use ways to make subscribing more fun and interactive, such as quizzes.
  • Show different website content to subscribers and non-subscribers.

What will you learn?

In this topic, you'll learn how to take your email list to the next level.

You'll find helpful articles and videos on how to segment your mailing list, to ensure the right people receive the right message.

We'll share tips on automatically tagging subscribers based on their actions, so they effectively segment themselves!

We'll explore how to deliver pre-written emails automatically, so your subscribers benefit from your message and offer, regardless of when they signed up.

If you feel you've already covered the basics, don't worry – we'll help you move into overdrive with advanced list building tactics, such as interactive quizzes and challenges.

It's Time to Upgrade Your List Building Strategy!

The days of building a huge mailing list with only a generic weekly newsletter are long gone.

There are just too many emails fighting in a daily battle for our attention.

If you want to build your mailing list faster, you need to give people a compelling reason to subscribe.

Let's look at the 7 main methods available to gain new subscribers:

Generic Opt-in Forms

Offering subscribers the chance to receive regular, old email newsletters.

The theory is that visitors see the same opt-in form on every page, each time they visit your site – until they relent and subscribe. 

In reality, most people aren't regular visitors. You only have one chance to capture their email address before they move on.

Generic Opt-in Forms

Offering subscribers the chance to receive regular, old email newsletters.

The theory is that visitors see the same opt-in form on every page, each time they visit your site – until they relent and subscribe. 

In reality, most people aren't regular visitors. You only have one chance to capture their email address before they move on.

Content Subscriptions

Offering to notify subscribers of new blog content, videos, podcast episodes etc.

This method works best if you regularly publish episodic content, such as videos, podcasts and comics. It also works well for brands and individuals with a popular celebrity status.

It's less effective if you sell custom made dog beds, or offer Ukrainian translation services.

Content Upgrades

Offering highly relevant freebies that closely align to a particular piece of content.

Now we're moving up a gear!

Content upgrades are the next logical step for anyone who has enjoyed your content and wants more.

Printables, bonus videos, case studies, cheatsheets, recipes, checklists… unleash your creativity and watch your email list grow.

Lead Magnets

Offering valuable freebies to communities on other websites and platforms.

Similar to content upgrades (which take place on your site), you should be offering something of value in your offsite marketing campaigns: Google, Facebook, guest posts, social media etc.

Customized landing pages and opt-in forms make this method easy and effective.

Simply offer the lead magnet, capture their email address, and automatically deliver the freebie via your website or email.

Quizzes and Tests

Offering interesting quizzes to engage visitors (and appeal to their vanity!)

Quizzes are a fun way of building your mailing list. Simply ask visitors to complete an interactive quiz and provide their email address to see the results.

Quizzes can be serious…

  • Which learning style suits you best?
  • Test your grammar knowledge with our quiz
  • Are you eligible for small business funding?

And quizzes can be silly...

  • What kind of personality type are you?
  • Would you survive this desert island challenge?
  • How much do you know about Justin Bieber?

It all depends on your creativity and audience.

Quizzes also offer another powerful benefit: they enable your visitors to share information about themselves in their answers. This lets you automatically segment them in your mailing list, to send them personalized offers.


Not to be confused with quizzes!

Challenging the subscriber to a personal commitment, or to be part of movement or community.

If that sounds complicated, don't worry. These examples will make it crystal clear:

  • Join our 30 day vegan diet challenge. We share 1 new recipe every day.
  • Improve your sketching skills and join our 14 day quick-draw challenge.
  • Ready to join our 10-minute Yoga body challenge?

This can be a powerful list building method if your audience naturally forms communities, or if they need support in their transformation journey.

Tool access

Offering online analysis or tool results.

This method is best suited to technical expertise or software businesses.

SEO agencies may offer an online tool that analyzes a web page and makes recommendations on how to improve.

Landscaping professionals may offer an online tool that allows people to redesign a garden, and then calculates how much soil, mulch or gravel is required.

If you have the technical ability to offer an online tool, it can be a fantastic way to both attract website visitors and capture their email addresses.

Start Building Your Email List Today!

Email marketing is a key part of online business – the ability to develop a relationship with your audience, even if they don't revisit your website, is priceless.

Building your mailing list shouldn't be an afterthought for your business. It should be front and centre in all your marketing efforts.

This page is your starting point to find articles and videos that will help you take your mailing list and email strategy to the next level.

Become a Thrive Member And Get Instant Access To All Of Our Conversion Focused Site Building Tools + Thrive Theme Builder!

Yes, really.

Click the button below to see how you can save more than $700, get instant access to all of our plugins and all of our themes (yes, even Thrive Architect with all of the landing pages & Thrive Leads!) and a whole range of further benefits.

The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant

The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.

Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.

In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.

Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.

Development Timeline for Thrive Themes & Plugins

Thrive Themes Features & Development Timeline

6 New Updates to Thrive Themes – May 2020

Last month we released an epic update with 12 massive new features.  With over 200 comments on the announcement post, we can see it was very well received. This month is a smaller update that builds upon the features we’ve introduced previously. There’s a new form field for the Lead Generation element, improved autofill functionality, more custom field integrations, a smoother post editing experience in Thrive Theme Builder, improvements for Thrive Quiz Builder and more. Read on to learn what’s new in Thrive Themes.

Use Smart Call To Action Templates to Boost Your Conversions

What must EVERY sales page, landing page, homepage or blog post have if you want a conversion focused website? That’s right. A Call to Action (or CTA for short). And in this post, we’re going to show you the difference between 2 conversion focused CTA template types inside Thrive Architect. Then we’re going to show you when, where and how to use them so you can start boosting your conversions fast. Ready to dive in? Here we go…

Optimize Your Site Speed Performance with Thrive Theme Builder

Get THE BEST Theme Builder for WordPress!Thrive Theme Builder single-license & multi-license purchase options now available! Get Your Copy Now! WordPress is often notorious for creating slow websites due to plugin bloat and out of control images. But let’s be honest… Whether you’re a blogger, online course creator, coach or affiliate marketer — you must ensure your site loads fast if you want to run a successful business in 2020 and beyond. That’s exactly why we built the Site Speed Optimization Panel inside Thrive Theme Builder so you can achieve the 80/20 of site speed performance — in just a couple of clicks. Watch the video to learn how quick and easy it now is to get blazing fast site speeds for your website using Thrive Theme Builder’s new Site Speed Optimization features…

12 Mega Updates at Thrive Themes – Late April 2020

This update is huge.  I’m talking pour-a-coffee, shut-the-door, turn-your-phone-to-silent kind of huge. Your jaw is going to drop so hard there’ll be a dent in your desk. 12 huge features have just been added to our suite of plugins. This affects Thrive Architect, Thrive Theme Builder, Thrive Leads and Thrive Apprentice. Ready? Read on to see all 12 updates available to you as soon as you hit that update button.

One-Click Import and Export Your Quizzes in Thrive Quiz Builder

You’ve worked hard to build an online quiz that converts using the Thrive Quiz Builder plugin for WordPress. How great would it be to translate the success of that that quiz to other websites as a template — but without having to build it from scratch all over again? Well, with the latest version of Thrive Quiz Builder you can now use our single-click export and single-click import feature to quickly copy your successful quizzes onto as many other websites as you want. Watch the video to learn just how easy it is to now import/export your quizzes across multiple different websites if they use Thrive Quiz Builder….

7 x Thrive Themes Feature Updates – Early April 2020

Last week was release update week at Thrive Themes. This update is nearly twice the size of our last set of updates, with a total of 7 new features and improvements to our WordPress software. The backbone of the update is Thrive Architect version 2.5.1, but improvements will be noticeable in Thrive Leads, Thrive Quiz Builder and Thrive Theme Builder too. Read on for a quick tour of these new features.

Drive More Conversions with Floating Video in Thrive Architect

Whether your business is offline or online, video is becoming more and more important to drive sales and engagement — every… single… year. That’s why we just added the Floating Video feature to Thrive Architect so critical videos can remain viewable to visitors, even while they scroll down a page. In the video below, Colin explains how to keep your business ahead of the video marketing curve by showing how to use Floating Video for two key use cases…

Customize Your Homepage Fast with Page Blocks

Our latest smart landing page template set can now be accessed directly from Thrive Theme Builder… … and with it comes the awesome page building & customization power of Thrive Architect’s Page Block Technology. The smart landing page template set we’re talking about here was built specifically to support Thrive Theme Builder’s Shapeshift Theme and includes multiple homepage templates for different businesses, including: Local brick and mortar business sitesPersonal branding sitesContent focused sitesAnd even ​Service based business sitesCheck out the Shapeshift Theme smart homepage templates now available in Thrive Theme Builder. However, because it’s likely you’ll want to modify any template you choose by adding or deleting sections to fit your business’s unique needs, Page Block Tech helps you complete such customizations — in just a few clicks. Want to learn exactly how Page Block Technology both simplifies and speeds up your site building process when you use Thrive Theme Builder for your WordPress theme? Watch […]

4 New Improvements to Thrive Themes – March 2020

Last week, we released 4 new features and improvements to your Thrive Themes plugins including Thrive Theme Builder. Read on the discover what’s new in Thrive Architect version 2.5.0 and where you can find these new features in our software.

5 New Updates To Thrive Architect – Late February 2020

With Thrive Theme Builder about to be released to members, you’d be forgiven for thinking that we weren’t going to update the rest of our software. Think again. In Thrive Architect version 2.4.9 you’ll find a bunch of new features. This release includes an updated element, some housekeeping (aka: tidying up)… …and a few advanced features that become exponentially more powerful when used with Thrive Theme Builder. Read on to find out what’s new.


The Thrive Membership Includes ALL of Our Themes, Plugins & Features Updates!

Yes, it's true: as a Thrive Member you get access to absolutely every theme and feature we've ever created and you get free feature updates, releases with new templates and much more.​

Thrive Themes Best of 2018

In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.

That’s a lot!

We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?

Don’t worry, we’ve got your back!

In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.

We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.

Ok, let’s juice the goodness out of 2018.

What Cookies Do the Thrive Products Use and Why?

The use of cookies is an important aspect to consider, when it comes to having websites that are compliant with the GDPR legislation. Placing and tracking cookies requires clear consent from website visitors.

If you want to make sure your website is in accordance with the GDPR legislation, one of the things you should do is place a cookie-related privacy notice on your website.

Some of the most essential info that this notice should include are the following:

  • What type of cookies you are using
  • Why do you use them (what information do you collect with them)
  • The way you use them (how do you process the information gathered with them)

In order to assist you with this, we have compiled the data regarding the cookies that our products use.

Please consult the tables below to find relevant information about the cookies for each of the Thrive products.

The cookie use of Thrive products

Thrive Leads

Thrive Optimize

Thrive Quiz Builder

Thrive Ultimatum

Thrive Comments

Thrive Headline Optimizer

Thrive Apprentice

Thrive Architect

Thrive Dashboard


  • Our cookies will be stored in the default folder in which your browser stores cookies.
  • Thrive Ovation and the Thrive Themes do not use cookies. Thus, if you are using these products, you do not have to worry about displaying a cookie notice regarding them.

In case you need further information on certain Thrive products, please follow this link.

Hopefully, this article has made your job easier and it was useful for you. If so, please give us a smile below :)

How to Create Ultimate Guides that Convert Like Crazy

Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?

Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?

You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?

Well, your own visitors probably feel the same.

To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.

To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.

But it takes some finesse to do this right so let me show you how...

Using the Export/Erase Personal Data Features with the Thrive Products

The "Export Personal Data" and "Erase Personal Data" features are related to personal data handling. WordPress has implemented them in order to help site owners create GDPR compliant websites.

You will find these features in the "Tools" section of your WordPress admin dashboard.

Both of these features are email-based ways in which site owners can handle personal data requests.

1. Export Personal Data

A website owner receives a request from one of the visitors of the website. In this request, the visitor asks to see the data regarding his/her email address that is being used by the site.

With the new "Export Personal Data" confirmation tool the site owner is able to send a confirmation request to the specific email address.

Once the visitor has confirmed that the email address is indeed his/hers, the website owner can download a file with the requested data about the email address and forward it to the visitor. This file is automatically generated by WordPress.

The personal data that a website stores/uses also depends on the plugins that the website is created with or has integrated in it.

Since a few of the Thrive Products also store personal data, we wanted to make sure that our products are integrated in this process.

What is exported when you use Thrive products?

In the case of an export request, certain information used by Thrive products will also be exported.

Thus, in the file that is generated by WordPress, we have added a few tables with the personal data associated with email addresses that our products store.

To showcase this exactly, below you will find the tables with the specific information that is added to the file, generated after a visitor sends and confirms the export request.

Thrive Comments

Thrive Ovation

Thrive Quiz Builder

Thrive Leads

2. Erase Personal Data

This feature works similarly to the export feature. A visitor sends a request to the website owner to delete the personal data about his/her email address that is stored/used by the website.

Then, the website owner sends a confirmation request to the specific email address. In case the visitor confirms that he/she would indeed like the data regarding that email erased, the website owner can do so with the help of the "Erase Personal Data" tool.

This will either result in erasing all the data related to the email address or making the information anonymous, depending on the various plugins.

What happens when you delete the data stored by Thrive Products?

Here is what happens to the personal data related to emails that our products store, if the "Erase Personal Data" feature is used:

Thrive Product

Action taken upon "Erase Personal Data" request

Thrive Comments

The comments become anonymous (WordPress core functionality) and the visitor is no longer subscribed to comments for any of the posts.

Thrive Ovation

The entire testimonial is deleted.

Thrive Quiz Builder

The quiz entry becomes anonymous by removing the email and IP address from it.

Thrive Leads

All entries for the specific email address will be removed.

Note: Keep in mind that this action might lead to other issues; since, besides the email address, Thrive Leads also stores the form on which the email was left.

Thus, if all entries are erased, the proof of consent will be deleted too.

In case you need further information on certain Thrive products, please follow this link.

Hopefully, this article was useful for you. If so, please give us a smile below :)

Are You Stuck in Old-School Email Marketing? Here’s Our 3-Part Solution

Too many online marketers are still trying (and inevitably failing) to succeed with old-school email marketing.

A lot of email marketing advice is based on outdated methods and most list-building tools have failed to stay up to date with the changing landscape of email marketing.

In today's video, you'll discover the 3 most important things you can do to bring your list building up to date (and the features in Thrive Leads that help you do it).

Online Marketing Made Easy: How Sales Funnels Work

Sales don’t happen instantaneously. Especially in the online world. You can’t just display a “Buy Now” button on your site and expect your sales to go through the roof…

You need to take your visitors on a journey, which some online marketers call a sales funnel.

​​In a sales funnel, you'll lead your visitors through four stages before they ultimately decide to become your customers. And each of these stages is as important as the other.

So fasten your seatbelt, because we’re about to look at each part of this journey together so you'll then be able to turn your online visitors into longtime customers!