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The Smart Way to Make Your Opt-In Forms & Email Marketing GDPR Compliant

The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.

Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.

In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.

Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.

Development Timeline for Thrive Themes & Plugins

Thrive Themes Features & Development Timeline

New Feature

The Most Advanced WordPress Post Grid Builder

We’ve released dozens of new templates for the Post List Element in Thrive Architect. And we’re confident this makes the post list element the easiest to use, most flexible and most customizable post grid builder out there. Check out the video to see us back up those claims!

New Feature

New Color Palette Feature in Smart Landing Pages

We’ve added a new feature to Smart Landing Pages (and it’s a big one): Color Palettes In Smart Landing Pages, we already made it incredibly easy for you to change the colors of the landing page, but we took it one step further. We added a selection of pre-made color palettes guarantee to be designer approved. Check out the video to see color palettes in action

New Feature

Open Ended Questions and CSV Export Now Available in Thrive Quiz Builder

You’ve asked, we listened…  We’ve added the ability in Thrive Quiz Builder to:Ask open ended questionsExport your quiz data This truly makes Thrive Quiz Builder the most powerful quiz building tool for WordPress! Check out the video to discover how to use the new features.

New Feature

New: Easy Jumplinks & Smooth Scrolling

A jumplink or an anchor link is a link to a target that is located on the same page.  You’ve always been able to add jumplinks in Thrive Architect by adding an ID in the HTML attributes section… but it wasn’t very user friendly. That’s why we now made it easier than ever to add jumplinks to your site. Check out the video tutorial above to see how to use this new feature to your advantage.

Make Your Site Smart With Global Fields

Making a conversion focused website is one thing… Keeping it up to date is a whole other beast. How confident are you that you can quickly change your address or phone number EVERYWHERE on your site?  If you’re like most entrepreneurs, your answer is probably: “Not very!” or “That would take me a couple of hours.” That’s the exact problem we’re solving with Global Fields.Watch the video for a full tutorial on what it is and how to use it!

New Feature

Thrive Architect Feature Update: The Mega Menu

 A while ago, we released the new and improved Custom Menu element in Thrive Architect.  This means that you can create stunning navigation menu layouts, that are also mobile-friendly and super easy to customize.  However, in the latest release we cranked it up a notch… We made it possible for you to create large, gorgeous looking drop-down navigation menus for your Landing Pages, built 100% with Thrive Architect! Meet… the Mega Menu.

New Feature

How to Use the New & Improved Custom Menu Element in Thrive Architect

We’ve released improvements to the custom menu element in Thrive Architect and in this tutorial, you’ll learn how to get the most out of them. We’ll take a look at how to create mobile friendly navigation menu layouts, how to edit your menu styles and how to use the group editing feature.

New Templates

New Online Course Sales Page Template Available in Thrive Architect

When it’s time to sell your online course… you need a high-converting sales page.  As part of our continuing dedication to help you sell more, we’ve just released a brand new sales page template specifically designed for selling online courses. It’s incredible! You’ll find step-by-step copywriting instructions, an editable box-shot, a sticky call-to-action button, beautiful module boxes, an “About the Teacher” section, dynamic pricing tables and more! And it all follows our research-backed sales page structures and blueprints. Watch the video and read on to see how it works!

User Access Manager Addition to the Thrive Dashboard!

If you’re the owner of a larger website to with multiple writeres, editors, etc. this is for you… We’ve released a new feature that allows you to easily manage user roles permissions for the Thrive Themes products that you have installed on your WordPress website. 

The Best Online Course Plugin Gets Even Better: Thrive Apprentice News

If you want to create an online course on your own WordPress website, Thrive Apprentice is the perfect tool for you! Our design and development teams are constantly adding new features to this plugin… So buckle up and let me take you through the latest additions to Thrive Apprentice!


The Thrive Membership Includes ALL of Our Themes, Plugins & Features Updates!

Yes, it's true: as a Thrive Member you get access to absolutely every theme and feature we've ever created and you get free feature updates, releases with new templates and much more.​

Thrive Themes Best of 2018

In 2018, we published 118 blog posts to the Thrive Themes blog, ranging from feature updates to marketing training to website reviews.

That’s a lot!

We work hard to bring you content that makes you a better marketer and website developer. But how do you know you haven’t missed the good bits?

Don’t worry, we’ve got your back!

In this post, we’ll review our best and most noteworthy articles published in 2018, and point you in the right direction.

We’ll start with our 7 must-see posts, then our 5 favorite new features, and we’ll finish with a list of the best stuff to check out depending on your goals.

Ok, let’s juice the goodness out of 2018.

What Cookies Do the Thrive Products Use and Why?

The use of cookies is an important aspect to consider, when it comes to having websites that are compliant with the GDPR legislation. Placing and tracking cookies requires clear consent from website visitors.

If you want to make sure your website is in accordance with the GDPR legislation, one of the things you should do is place a cookie-related privacy notice on your website.

Some of the most essential info that this notice should include are the following:

  • What type of cookies you are using
  • Why do you use them (what information do you collect with them)
  • The way you use them (how do you process the information gathered with them)

In order to assist you with this, we have compiled the data regarding the cookies that our products use.

Please consult the tables below to find relevant information about the cookies for each of the Thrive products.

The cookie use of Thrive products

Thrive Leads

Thrive Optimize

Thrive Quiz Builder

Thrive Ultimatum

Thrive Comments

Thrive Headline Optimizer

Thrive Apprentice

Thrive Architect

Thrive Dashboard


  • Our cookies will be stored in the default folder in which your browser stores cookies.
  • Thrive Ovation and the Thrive Themes do not use cookies. Thus, if you are using these products, you do not have to worry about displaying a cookie notice regarding them.

In case you need further information on certain Thrive products, please follow this link.

Hopefully, this article has made your job easier and it was useful for you. If so, please give us a smile below :)

How to Create Ultimate Guides that Convert Like Crazy

Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?

Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?

You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?

Well, your own visitors probably feel the same.

To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.

To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.

But it takes some finesse to do this right so let me show you how...

Using the Export/Erase Personal Data Features with the Thrive Products

The "Export Personal Data" and "Erase Personal Data" features are related to personal data handling. WordPress has implemented them in order to help site owners create GDPR compliant websites.

You will find these features in the "Tools" section of your WordPress admin dashboard.

Both of these features are email-based ways in which site owners can handle personal data requests.

1. Export Personal Data

A website owner receives a request from one of the visitors of the website. In this request, the visitor asks to see the data regarding his/her email address that is being used by the site.

With the new "Export Personal Data" confirmation tool the site owner is able to send a confirmation request to the specific email address.

Once the visitor has confirmed that the email address is indeed his/hers, the website owner can download a file with the requested data about the email address and forward it to the visitor. This file is automatically generated by WordPress.

The personal data that a website stores/uses also depends on the plugins that the website is created with or has integrated in it.

Since a few of the Thrive Products also store personal data, we wanted to make sure that our products are integrated in this process.

What is exported when you use Thrive products?

In the case of an export request, certain information used by Thrive products will also be exported.

Thus, in the file that is generated by WordPress, we have added a few tables with the personal data associated with email addresses that our products store.

To showcase this exactly, below you will find the tables with the specific information that is added to the file, generated after a visitor sends and confirms the export request.

Thrive Comments

Thrive Ovation

Thrive Quiz Builder

Thrive Leads

2. Erase Personal Data

This feature works similarly to the export feature. A visitor sends a request to the website owner to delete the personal data about his/her email address that is stored/used by the website.

Then, the website owner sends a confirmation request to the specific email address. In case the visitor confirms that he/she would indeed like the data regarding that email erased, the website owner can do so with the help of the "Erase Personal Data" tool.

This will either result in erasing all the data related to the email address or making the information anonymous, depending on the various plugins.

What happens when you delete the data stored by Thrive Products?

Here is what happens to the personal data related to emails that our products store, if the "Erase Personal Data" feature is used:

Thrive Product

Action taken upon "Erase Personal Data" request

Thrive Comments

The comments become anonymous (WordPress core functionality) and the visitor is no longer subscribed to comments for any of the posts.

Thrive Ovation

The entire testimonial is deleted.

Thrive Quiz Builder

The quiz entry becomes anonymous by removing the email and IP address from it.

Thrive Leads

All entries for the specific email address will be removed.

Note: Keep in mind that this action might lead to other issues; since, besides the email address, Thrive Leads also stores the form on which the email was left.

Thus, if all entries are erased, the proof of consent will be deleted too.

In case you need further information on certain Thrive products, please follow this link.

Hopefully, this article was useful for you. If so, please give us a smile below :)

Are You Stuck in Old-School Email Marketing? Here’s Our 3-Part Solution

Too many online marketers are still trying (and inevitably failing) to succeed with old-school email marketing.

A lot of email marketing advice is based on outdated methods and most list-building tools have failed to stay up to date with the changing landscape of email marketing.

In today's video, you'll discover the 3 most important things you can do to bring your list building up to date (and the features in Thrive Leads that help you do it).

Online Marketing Made Easy: How Sales Funnels Work

Sales don’t happen instantaneously. Especially in the online world. You can’t just display a “Buy Now” button on your site and expect your sales to go through the roof…

You need to take your visitors on a journey, which some online marketers call a sales funnel.

​​In a sales funnel, you'll lead your visitors through four stages before they ultimately decide to become your customers. And each of these stages is as important as the other.

So fasten your seatbelt, because we’re about to look at each part of this journey together so you'll then be able to turn your online visitors into longtime customers!