First Look at Our Upcoming Theme Builder…

It's finally here! In today's video, you get a first look at the new, fully visual theme builder we've been feverishly working on. And there's more information about how you can be among the first to get your hands on it.


Check out the latest update about Thrive Theme Builder here.

What We're Working On

What you see in the preview video is a first look at a new product we've been working on behind the scenes for a long time. It will be a completely new product that replaces your WordPress theme. Although the editor in the video looks like Thrive Architect, this is not Thrive Architect. This is a theme, not a plugin and it's a separate product, not a feature added to Thrive Architect.

The builder looks similar simply because we don't want you to have to learn two different user interfaces to edit your theme and your pages.

There are several reasons why we're building this as a theme. The primary one is that WordPress is built to operate with a theme as the basis and in fact, it can't run without one. Loading a theme only to override most or all of that theme with a Thrive Architect components wouldn't be ideal.

The end goal in what we're building is to bring instant, truly visual front end editing to your whole website. To start, you'll be able to customize your page templates and dynamic content. We will then add custom post types and support for popular plugins like WooCommerce.

Eventually, the new theme builder + Thrive Architect will provide you with everything you need to build and edit every aspect of your website.

What's the Difference Between Thrive Architect and the Theme Builder

If both of these tools offer front end, visual, instant editing, what exactly is the difference? In other words, what's the difference between a content editor (Thrive Architect) and a visual theme builder?

The main difference is the level at which you build stuff. With Thrive Architect, you're building at the immediate, individual page level. Changes you make affect the page you're looking at and there are generally no surprises.

With the theme builder, you're working on a more abstract layer. The layout you're looking at in the editor may be a layout that is used on hundreds of pages on your site and the changes you're making affect all of them. And you can use dynamic content, which means you aren't editing specific words or images on the page, but placeholders which basically say "grab the featured image and put it here, get the title and put it here". So each individual page or post will have different content.

How Much Do You Have to Worry About Technical Details?

If the above sounds a bit confusing to you, don't worry: most users don't have to be concerned with the technical details. As always in our products, we will make pre-designed, ready-to-use templates available for you.

You'll be able to pick a template that matches your needs, install it on the theme builder and make it perfect for you with a few simple tweaks and edits.

The kind of visual customization we're building is powerful on two levels:

  1. For advanced users, it means you can be fully creative and build anything you want.
  2. For beginner users, it's very simple. You don't have to dig through menus. If you want to change what something looks like, you just open the editor, click on the thing you want to change and make some edits.

That's the beauty of true front end editing.

The Beta Version

We now have enough of this product built and a clear enough plan to announce a release date for the beta version: July 25.

Here's what you need to know about it:

What is this Beta Version?

This will be a first usable version of the new theme builder. It will have all of the basic features needed for a theme and the dynamic content and page template editing, as shown in the video.

What it won't have is all the integrations, bells and whistles and refinement for a full, live website. This will be a version that's not suited for deployment on live sites yet.

What Comes Next?

The goal of the beta testing is to get enough feedback to make the theme builder solid and stable as quickly as possible. We also plan to add some more features and functionality before a public release.

At this point, we don't have a date for stable beta or a public release yet, but we'll keep you updated as we continue development.

How Can You Get the Beta Version?

The beta version will be available to Thrive Themes Members only. If you are a member, make sure you're logged into your account and click the link below:

Apply to become a beta tester. (Thrive Members Only!)

If you qualify, you'll be approved and invited to join our beta testing group in a couple of days. You'll get an email notification on July 25, when the beta version of the theme builder is available.

Your Feedback

Whether you help us with the beta testing or not, I'd love to hear your feedback! What are your thoughts on the preview you saw in this video? What do you think of the concept and the plans we have for the theme builder?

Let us know by leaving a comment below!


Author: Shane Melaugh

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

  • iHustle says:

    Shane it’s awesome to see that there’s a release date for the beta, and even more awesome that i’ll finally be able to make my theme look the way I want, without having to use a Non-Thrive product.

    Question, will Custom Fonts be coming with this theme builder? It was taken out of Thrive Architect (not sure why), and I have some premium fonts that I purchased that I would like to use with Thrive.

    Hoping you’ll say we’ll get that feature in the Thrive Theme Builder!

    • Shane Melaugh says:


      We are working on a solution for custom fonts which will be released as a core part of our products. So it will be part of the theme builder as well as Thrive Architect.

      • Andrea says:

        Please do. This has been a major flaw for TT as custom fonts are part of branding. I am using other builders/themessince the launch of TA specifically due to this problem and it’s a shame as I continue to pay for TA just waiting for this feature.

      • Shane Melaugh says:

        Yes, it’s a pain I know. I’m sorry it has taken us so long to amend this issue. I myself am a bit of a font nerd and so are the people on our design team, so we have many internal advocates for fixing this issue.

  • Edward H says:

    This looks like a game changer. Something we have needed for a long time.

  • Diego R. says:

    I would like to know how much life is left to the 10 current themes after launching the new version.

    It looks great to be able to modify elements (header, footer) without having to modify files or search where the change is made, WordPress, theme, …

    • Shane Melaugh says:

      We are not selling the themes anymore. We will still support them to keep them compatible with new WordPress versions and such, until at least the end of 2018.

      • Jonathan B says:

        Will the themes be available within the builder as starting templates we can work from?

      • Shane Melaugh says:

        The builder will come with various templates you can download and apply.

      • Carl Chapman says:

        IS there a projected timeline for release?

      • Kendrick says:

        I do hope the existing themes will be supported beyond the end of 2018. If the BETA version of this is due out at the end of July, by the time the stable release comes out, there won’t be a whole lot of 2018 left. I have used the existing themes on a number of sites and been quite happy with them (though I’m very excited for this new Theme Builder for sure!). I would hate for sites with the existing themes to have issues and not be supported if WP makes some kind of change.

      • Shane Melaugh says:

        You’ll be able to use the previous themes for a long time to come. It’s not like they burst into flames the day we stop updating them. 🙂

      • WAYLAND V says:

        If this is true why can we not get license keys for the old themes? What am I to use in the meantime?

      • RIchard O says:

        Shane, Thanks for the walkthrough.

        If you are not selling the themes anymore and one would assume phasing out the updates to the existing themes… Will you provide a process for us to crossgrade from one of the themes into the Thrive Theme Builder and retain the existing stock elements/layouts of your previous stand-alone themes?

        For example, we built our business on the Storied theme (Child theme) with WooCommerce driving our sales.

        The concern we have is having to “redesign” the site in the new TTB method and the seamless integration of WooCommerce.

        Could you comment on the upgrade/crossgrade process you are building into the future Thrive Theme Builder theme?


      • Shane Melaugh says:

        Thanks for your comment, Richard. We’ll try to make the transition as easy as possible. It definitely won’t be a simple, one-click affair, but I want to make sure that you can upgrade to the new theme without having to worry about the state of your website.

      • Richard P says:

        Will you have a starter template for each of your themese for those of us who have purchased them? It’d make our transition easier.

      • Shane Melaugh says:

        Hi Richard. We have been thinking about creating modernized skins based on the previous themes, yes. I’m not 100% sure about this yet, so no promises. But we’ll definitely try to make the transition as easy as possible.

      • Leon Tepania says:

        It would be nice to get a discount towards th he cost of the new theme builder if we were a theme customer since they will no longer supported in the future.

      • Shane Melaugh says:

        There will most likely be a launch discount of some kind. 😉

      • So, this means that in order to keep our sites up to date past 2018, if we are currently using any of the 10 Thrive Themes, we would basically need to change to the new super theme or any other theme from a different vendor, correct?

        Thank you.

      • Shane Melaugh says:

        At some point, yes. We have barely updated the themes since we’ve been working on the new one, but they still work fine. So you can expect them to keep working for quite a while, even after we stop updating them.

      • All Thrive plugins will still work with any other themes, right?

      • Shane Melaugh says:

        Yes, absolutely.

      • Don U says:

        That begs the question as to what happens to sites that are already built with a current thrive theme once you end support and upgrades. Is there a conversion process and how will that work?

      • Shane Melaugh says:

        In general, you can always switch from one theme to another in WordPress, without compromising your content. It’s usually not a completely seamless process (you probably have to check your site, make some edits, maybe redo a few pages to get everything to look just right), but in principle, that’s something themes are built to handle.

      • Pete Quily says:

        It looks great. Looking forward to it.

        But, I’ve been waiting for the new theme builder for a while, but if you’re not going to be supporting the old themes and I don’t want to risk bleeding edge blow ups, even though I’ve already paying you now for all the themes & plugins, I’m not sure what to do.

        Is it better for me to move my large html website to some minimal theme like astra and then move my site over once your new theme is out and has been tested by public and relatively debugged for a few months?

        Vs me investing time trying to learn the focus theme and thrive architect which will soon be useless and not supported and a waste of my time and life energy?

      • Shane Melaugh says:

        We’ll still be supporting the old themes the same way we have for the past year, for a while to come.

      • Pete Quily says:

        Thanks Shane, but if you’re going to stop supporting the old themes and thrive architect at the end of 2018, would it be easier for me from a migration to new theme builder viewpoint to:

        A: Create my site in focus blog and ignore thrive architect & wait until new theme builder is relatively bug free to customize it


        B: To build it mainly in thrive architect inside of the focus theme?

        I know I’ll have to make changes either way, what I don’t is how much time option A will be compared to option B, a rough time ratio, I know I can’t get the exact time so approximate estimate

  • Juan Zuazola says:

    I love this idea , I was looking for something like this for a long time ago. Some tool to personalize the way you show the information to the visitor in the whole site without using any code and complicating solutions.

    For example the way to personalize the blog post.

    And i also expect with this new theme builder you can personalize the way you show the header with the principal menu like many times Shane Melaugh do with landing page from scracth but in this case with a complete site . I expect can test this beta version theme in 25th of July.

    Greetings from spain and congratulations Shane and all your team for creating innovations and solutions for customers.

  • Thats great , I’m waiting the new theme builder release officially to try it ,,
    indeed I have a lot of high expectations.

  • Kim Celinder says:

    This is so awesome, and incredible powerful. I have been waiting for new themes from thrive for some time, now I’m sure it has been worth the wait.

    So many times have I wanted to change text size or margins in the sidebar or similar with css, only to find that it make the same change another place or it breaks something.

    With this new theme builder these kind of problems will be gone.

    • Susanna M says:

      I was just whining about this in the forums yesterday so I’m really excited to hear about this!

      The end of July is way too far away though! 🙂

    • Shane Melaugh says:

      Yes, this should make things a lot easier to edit. 🙂

  • Sherif A says:

    Great work team. So, this will work with any theme that uses Thrive Architect? Also, we will be able to edit the header, footer and make them sticky?

    • Papis says:

      I think there’s a little bit of confusion here…
      This is like a theme framework/builder so you will have to use this theme/framework in order to customize all that you see in the video (header/footer/archives pages/etc..). You won’t be able to do so with other themes. All your other themes will function just like they do now with Thrive Architect.

    • Shane Melaugh says:

      This will be a separate theme, not a plugin that you add on top of a different theme.

      • Sam R says:

        So… what would be the correct workflow if I want to switch from FocusBlog (for example) to the new theme builder? Should I create a child theme, build my ideal site in “theme builder”, then switch it *on* in the WP dashboard?

      • Carl says:

        I’ve been waiting for a reply to your question…It’s a good one, especially for someone like me who is ‘on the fence’ about purchasing. The last thing I would want to do is work with a legacy theme only to then have to re-create in the new framework. Can the Admin please provide a suggested workplan for various cases…ex..those with existing legacy themes and those who are considering purchasing? I don’t believe there has been a definitive posting about this.

      • Christina H says:

        Same here – I’d like to know the answer to this as well.

      • Karin says:

        Same question here – Should I progress building my site with the Focusblog theme or should I wait?

        Or… will we be provided with a ready to download preset-file for this new upcoming theme that will mimic Focusblog and the other legacy themes?

  • nick4 says:

    Will there be integration with e-commerce platforms as well say for example Woocommerce?

    • Amanda says:

      Absolutely looking for this feature. Not being able to change the current woo comm product page layout is infuriating.

    • Scott says:

      It says that right above.

    • Shane Melaugh says:

      Yes, WooCommerce integration is high on our list of priorities. We won’t have this in the initial release version yet, but it will be in an early update.

      • Dan says:

        It should indeed be #1.5 on the list, considering the ecommerce explosion.

      • Christiaan B says:

        Is there a kind of timetable for the releases? So we are able to decide to wait or move forward?

      • mamasiga says:

        The only reason I am working with other solutions/pagebuilders is till now only very poor support of WooCommerce within your products. I feel quite pitty about this, since I like your plugins the best. I wish so much you would not omit ecommerce/woocommerce integration anymore… thank you for otherwise excellent work and educational material.

      • Shane Melaugh says:

        Thank you for your feedback! We are making WooCommerce support a priority for the theme builder.

      • andrea c says:

        Looking forward to it! Woocommerce product pages are really not so beautiful, and I really would love to build them with thrive architect like the rest of the site

      • Peter Johansson says:

        Sounds great. Please consider a pagination option and infinite scroll option for the product and category grids.

  • Alexander T says:

    My hope is that this will work with products like LearnDash LMS as well. Will that be possible at some point?

    • Shane Melaugh says:

      I don’t know if we’ll integrate with LearnDash specifically. Depends on demand.

      • John C says:

        Shane – LearnDash PLEASE…over the last year my LearnDash enquires have spiralled – one every day or two. Their page design is something that lets them down but is a hugely growing platform.

      • Ian B says:

        Another vote for Learndash. I guess the key for integration will be the ability for the builder to set the format/template for custom post types as well as pages/posts. That way we’ll be able to style the look and feel of learndash courses, lessons etc which are all custom post types.

      • Shane Melaugh says:

        That would be cool indeed, yes. 🙂

      • Joseph L says:

        Yes, Learndash integration PLEASE!!!

      • Kyle says:

        Another vote for LearnDash

      • Joshua G says:

        Another vote for Learndash indeed!

      • Shane Melaugh says:

        Thanks for your input!

      • Brayanth Abarca says:

        Another vote for Learndash. I use it a lot.

  • David J says:

    Nice… Looks Great – Looking forward to trying it out!

  • Richard Merry says:

    Just so my understanding is correct. So, this isn’t a new theme that you are building. It’s a theme builder that works with any themes. so you take a simple standard theme and transform it to the design that you wish. Is this correct? Or is it a New Thrive Theme?

    • Shane Melaugh says:

      No, this is a theme. It’s a theme that has all these design capabilities built into it.

      Theoretically, it’s possible to make a builder that can be used with other themes, but the end result isn’t the kind of thing we want. Because you end up with kind of a “fight” in the code, where the theme tries to load styles a certain way and the editor/customizer overrides those styles with new ones.

      It’s not an efficient way to do things. Think of it like this: if you want a white wall, you can paint the wall black first and then cover it with many layers of white. But it’s better to just paint it white to begin with. So, the theme builder is a theme of its own and all the customization you make is the original layer of paint, not layers of paint on top of something else.

  • {{Sigh}} I just wish I could be your test case and you could redesign my site! I am a member but just haven’t had the time to roll up my sleeves to learn all of the functionality. Your design skills are elegant and wonderful, Shane! 🙂

    • Shane Melaugh says:

      Thank you, Nancy! These are not my design skills, though. We have a design team with many talented people and I generally “borrow” their hard work for my videos. 🙂

  • Terry P says:

    This will be so awesome for my new projects coming ahead. This will change how I structure everything for the better. Your team definitely doesn’t rest on their laurels! Way to keep innovating. Thanks for the heads up.

    • Shane Melaugh says:

      Thank you, Terry!

      • Craig B says:

        I have many website projects I’ve been delaying waiting for this release! This will now make it much easier to create the site envisioned – thanks!

  • Megan says:

    This is fantastic!!! Will we be able to update the menu? For example, I’ve made poor CSS attempts to get my “Schedule an Appointment” menu item to stand out by making it a bright color while the rest of the menu options are the same color. I would love for this to be easier!

  • Jim G says:

    Hi Shane,

    The new theme builder looks just amazing!!! Exactly what I would expect from the great folks at Thrive Themes. One question, will there be a contact form built in with the theme builder? Thanks for your great work.

  • Jody K says:

    This is FANTASTIC! Exactly what I’ve been dreaming about. Easy customization of my blog without constraints of current Thrive Theme. Yay…so excited for the release of this!

  • Owen A says:

    You guys are great! This is a game changer. It will kill the need to develop or buy a new theme to meet a clients needs. Every website designed using this theme can/will be unique!
    You guys don’t need to create anymore themes either, just educate people how to use it and published templates that can be used within this theme…. Genius!

  • Erik H says:

    I’m already part of the Alpha Squad, so I can’t wait to test this out. I’m assuming that once it is officially released, this will be included in the membership for current members?

  • Michelle G says:

    This news is like Christmas to me! I’ve been anxiously awaiting this day for months. I submitted to be a beta tester, can’t wait to see the new theme builder. I know it will be another amazing TT product!

  • Renee G says:

    This is so darn exciting. I can’t friggin wait.

  • Steve C says:


    How do I change over to be able to use this new theme? Will I need to make each of my current sites pages into templates or should I plan to start each page again from scratch?

    • Shane Melaugh says:

      Hi Steve,

      It will be like any theme switch in WordPress. In principle, all your pages will still be fine after the switch, but depending on how you change the layout and templates, you might have to go into some individual pages and make some changes.

  • Anton Kraly says:

    Nice work, Shane (and team)! Looking forward to making the switch.

  • Stephan says:

    This looks great, this is something I have been waiting for. Maybe I can now go back to a Thrive theme, as I’m now using GeneratePress.

    I hope that WPML, WooCommerce and Toolset plug-ins are supported.

    • Shane Melaugh says:

      We plan to integrate with many of the popular 3rd-party plugins, yes.

      • John C says:

        WooCommerce integration is clearly popular
        Toolset is another must – that would be amazing.
        LearnDash gets another vote from me…that would be truly fantastic as I am getting so many LearnDash enquires these days…every day pretty much.

      • Stephan says:

        I agree, I use LearnDash too.

  • Kendrick says:

    This looks absolutely fantastic! Really looking forward to it.

  • Viktor says:

    I really like the concept behind it. Please, do not mess it up the way you did it with Architect. Do not release it until it is ready.

    • Shane Melaugh says:

      Hello Viktor,

      There is no backwards compatibility between this and the previous themes. The gap in technology is simply too great. Basically all the problems people experienced with the upgrade to Thrive Architect were related to backwards compatibility.

  • Randy Cavanaugh says:

    Awesome! I’ve been waiting… and hoping, but never expected anything like this. Christmas in July!

  • Lynne says:

    YAY!! It’s about time! The long wait is almost over… 🙂

  • Onuora says:

    Seems to me that Thrive will soon build a framework that will be WordPress independent and we will just use Thrive to build sites without WordPress at all.

    Well done. Works for me.


    • Shane Melaugh says:

      I wouldn’t go quite that far. We’re still building on WordPress, after all. But the goal is that you basically don’t need anything other than Thrive Themes tools to build and optimize your website.

  • Selena T says:

    Yay! I’m so excited for this. I’ve been wanting something like this for years. I can’t wait to try it out.

  • Rob M says:

    Excited to test and experience what looks like the next level in WP web-design. Great work to you and your team!

  • Phil D says:

    This is fabulous Shane and the Thrive team. Congratulations! I’d also like to know whether we’ll be able to front-end edit headers, footers and the mobile hamburger menu. Keep up the excellent work

  • Matthew D says:

    Yes! Yes! Yes! So excited that the release of the new theme builder is around the corner! Thanks for your thoughtful and hard work creating this. I don’t mind getting my hands dirty tweaking CSS, HTML, and PHP in the backend. But I’d rather not. And a front end theme editor is going to give me exponential speed in my web development. I’ve tried other theme editors but they come up lacking. Can’t wait for something built for and by thrive themes. Thanks!

  • Holden says:

    This looks promising – great job. Will it work with ACF?

  • Christopher says:

    Oh happy days!

    I’ve been praying to the ThriveThemes Gods for this and they have answered my prayers! ????????

  • Nick Wharton says:

    I’ve been waiting for this to come out before fully rolling out our beginners blogger course. I think this will be a game changer for new bloggers who want to design a pro-looking website from the ground up, as well as niche site builders and those with multiple websites.

    Great work. Can’t wait to see the beta version!


  • Papis says:

    Awesome news
    Do the Thrive Alpha Squad (aka beta testers) still have to sign up above for the beta testing?

  • Karen McCamy says:

    This is great news Shane! I knew something theme-related was coming, but never expected the scale of an actual front-end, visual “theme builder!” 🙂

    I have a question and a comment/feature request:

    Q: Since existing Thrive themes will only be supported through the end of this year, will there be a way to “integrate” my current Thrive theme to function with the new Builder? (Like how TCB elements could be upgraded to work with Architect)… If not, what are your recommended actions in this case?

    I only use Thrive’s Pressive theme, because of the date badge on blog posts… I’m hoping you will have this date badge feature built in to one of the upcoming theme templates. If you won’t have this element available in a theme template/skin, is there a way to re-create it with your new “Symbols” feature? A tutorial on how to do this would be awesome! 😉

    Thrive Membership is — hands down — the **best value** in the WP eco-system!!! 🙂

    • Shane Melaugh says:

      Hi Karen,

      There won’t be any one-click type upgrade from a previous theme to the new one, but we’ll try to make the transition as easy as possible. Also, the old themes will keep working for a long time to come, we just won’t update them anymore. So it’s not like you have to have everything switched over by December otherwise it all goes down in flames. 😀

      Regarding the date style in Pressive: you can easily replicate this in the new builder, yes. And we may make some modernized versions of the previous themes, to make the transition easier for users as well.

  • McTair W says:

    This is exactly what I wanted as I’m never completely satisfied with the themes I find, either they have a bunch of features I don’t need and make my website heavy, or they don’t let me customize the header, archive page and footer the way I want them to be. I was never ready to learn how to code so this is just perfect!

    I’m so excited to see the theme release, thank you for making all non-developer’s dreams come true 🙂

  • karen says:

    Excellent! looking forward to this!!

  • Tim says:

    In spite of all the excitement that I have for this idea, as I have had for so many others of your ideas, I do have THREE important questions right now:
    a) Since Architect is – to my knowledge – still not GDPR-compliant, since – as I understand – you built Google Fonts so deeply into it that the team – to my knowledge – still hasn’t been able to isolate it back out, how will you handle Google Fonts here?
    b) When will Architect be GDPR compliant?
    c) Shouldn’t Architect GDPR readiness take priority over this (reckoning that most probably both projects will take up a lot of ressources)?

  • Joe H says:

    This is just fantastic stuff Shane. So you could stick to one basic theme and make as many variations using your imagination.

  • Kelvin says:

    This is brilliant !!!

    Question: Will this will let me work on one of my currently installed Thrive Themes in WYSIWYG mode – for example – on the Squared Theme?

    • Shane Melaugh says:

      Hi Kelvin,

      No, this will not be compatible with the previous themes. It is a new theme that replaces those previous themes.

  • Alice E says:

    I’m very excited at this new development. I have longed to be able to tinker with the existing Thrive themes, as I only like 3 of them, and even then I only use Focus as a rule. Now I have the chance to change them to what I really want, or what the client wants or needs (there is a difference). Will there be scope to change individual pages if necessary?

    • Shane Melaugh says:

      Hi Alice,

      With the theme builder, you can create your own templates. As many of them as you want. So, if you want a template change for an individual page, you can simply create a new template and load it for that specific page. Although in most cases, you’ll probably want to use a template for more than one page. But yes, in principle, this is possible.

  • Jérôme says:

    Shane, this will be a great product! But, can you tell me more about the speed of loading? Please tell a typical blog post will have less than 50 request and load around 1,5 seconds, with all javascript deferred and fully optimized for super fast dowload. Without this, even though it looks great, I won’t be a buyer. Performance for me is the critical thing I have a hard time to find in free and premium theme. 3 seconds is too slow… I’m looking for blazing fast speed when a cache solution is installed (wp-rocket for me). Congrats and looking forward to see the demo!

    • Shane Melaugh says:

      Hello Jérôme,

      This is a really important point. I agree with your that performance is paramount for any website. There will be one big advantage of using our theme with Thrive Architect, which is that we can make everything leaner and more optimized. And of course, we’re building this a lean as possible.

      On the initial release, we will aim for a simple, fast theme already. After the basic features are built, we will spend some time specifically on further performance optimization and performance related features.

  • I am doing a dance because of this! Can’t wait for the official release date to be announced.

  • Giuseppe says:

    Wonderful news – congratulations! Are you anticipating (hoping) for the completed version to be available by the end of summer?

  • Ray says:

    Looking good and usefull 🙂

  • Ronald J says:

    Great stuff!
    I do hope however it’s not only visual-based, but also full featured in the settings, like changing the breakpoints for responsive sizes. With the current themes that’s a ‘nightmare’.

    I also hope there’s some great built-in function for image-resizing, preferably on upload. So a novice can upload a 5mb photo right from their camera and the theme will take care of the proper resizing…a bit like the option in current theme’s, but on steroids.

    And of course a section for placing custom codes like CSS and tracking codes, like the option in the current dashboard for all LP’s.
    Can’t wait 🙂

    • Shane Melaugh says:

      Yes, the responsiveness here will be much improved over the old themes.

      Regarding your comment about images: this is something I want to build into our products, but it won’t be part of the theme, specifically. What you describe is challenging, but I believe we’ve found a way to do something like that.

      • John C says:

        The image thing really is a challlenage as the moment you hand over a website to a Client, images are main problem that always come up a bite later on. They never ‘get it’ – sizing and opimization!!! before uploading to the site. 🙂

      • Ronald J says:

        I guess we’re not alone on this one 😐

      • Arne Brockmann says:

        Does “the responsiveness will be much improved” mean we will be able to create custom breakpoints? That is something I would also like for Thrive Architect. Sometimes 3 are not enough especially when having clients with large screen resolutions while still optimising a website for standard laptop resolutions.

      • Ronald J says:

        …and not alone on this one too 🙂

      • Ronald J says:

        Thanks Shane! Shame we have to wait a whole month still 😉

  • Nathan O says:

    Wow! This looks very useful. I am very excited about the possibilities. If you can pull this off and maintain stability through WP updates I am sold!

    Thanks for the insightful and dedicated work you do to make WP so much better!


  • Chris H says:

    Looks like another game changer for Thrive, look forward to the public release.

  • Doug H says:

    Very excited, I kept wondering why is it taking them so long to make a new theme to work with Thrive Architect. This is a huge improvement on the current way of building the WP sites!!!!

    Excited to try the beta.

  • Cale L says:

    I’ve built a site using Architect, but the blog page and posts don’t look anything like the rest of the website. I can’t wait to convert the blog to look like the rest of the website, it’s exactly the feature I’ve been waiting for!

  • Yay! That is awesome

  • Westin says:

    Hi Shane,

    Looks awesome!

    Quick question:

    Will this theme editor allow us to edit woocommerce product pages on an ecommerce store? I feel like that’s one of the few things missing with thrive architect and your themes!

    • Shane Melaugh says:

      Hi Westin,

      It won’t be in the release version, but creating a full WooCommerce integration is high on our list of priorities. And yes, that means you’ll be able to edit all WooCommerce pages with this visual editor as well.

      • Westin says:

        That would be great! Thanks for the response and looking forward to that update.

      • Elton says:

        Shane, one important thing to make a better WooCommerce page product is the ability to get SPECIFIC PRODUCT DATA, like PRICE, DESCRIPTION, or other info that isn’t a Woocommerce default shortcode.

        There’s a plugin that creates shortcodes for those data, but get it directly on the editor would be awesome for create really unique product pages.

  • Ahrale S says:

    AWESOME… at last a proper approach with convenient time saving builder to create my own theme layout & not single pages layout. I’ll be happy to test it & give my honest feedback. I believe it will also make the site load faster… looking forward & happy for this development, great work, as always. Thanks.

  • Nat Green says:

    Whoohoo! This looks awesome.

    I’ve been waiting a long time for this so super stoked that it’s not too far off now.

  • Barbara says:

    Thanks for this update. I have been waiting for this new “theme” for months. It looks amazing. Can’t wait to upgrade the look of my website.

  • John Snippe says:

    So… not a theme, per se, but a framework on which to build one.

    I’m assuming there will be theme templates?

    • Shane Melaugh says:

      Yes, it’s a theme builder framework that comes with templates we provide or for which you can build your own templates.

  • chris b says:

    Yes, looks great. I was an early user of WPMUDEV’s Upfront, which had potential but remained clunky compared to TA and they’ve since shuttered it. Have moved one Upfront site to TT and all my highly customised Upfront pages have been rebuilt using Architect. Which means I have two different menus throughout the site. Looking forward to this!

  • Jasper S says:

    This is amazing. Thank you for your commitment to constant innovation and staying on the leading edge.

  • John E says:

    So “Skins” will be the way we will be able to save, export/import, and manage customizations to this new ultra-theme?

    Is there any planned support for custom subpages outside of the standard blog post, full-width, etc. that you typically see with themes?

    I guess this means that this theme will be the OTYEN (Only theme you’ll ever need). 🙂

    • Shane Melaugh says:

      That’s the idea, yes.

      As for page templates: you can make and customize as many different templates as your heart desires. 🙂

      • WSO says:

        Would customized “Skins” and similarly customized “page templates” be combined into a cohesive bundle for export/import? Or would each customized template and the customized skin be exported/imported individually?

        (Maybe I have it wrong, and the Theme Builder doesn’t create landing page instances separate from the theme like Thrive Architect does?)


      • Shane Melaugh says:

        The vision we are working towards is that you’ll be able to export your entire website’s design, including all the theme templates, all the related landing pages, all the related opt-in forms etc. as one unit.

      • WSO says:

        Thanks Shane – that sounds really useful.

  • These are much anticipated great news. The product looks amazing, powerful and promising. Everything you would expect from your high-end product design.

    I´m guessing this would be great to work with on a new WordPress install, because changing an already built website, would require a lot of adjustments. The change, however, might be worth it.

    Thanks for sharing and for all your hard work.

    Best regards.

    • Shane Melaugh says:

      Thank you for your comment! Moving from one theme to another is always a bit of a pain, on an existing website. This won’t be any different, I’m afraid. But you can definitely do it, especially if your hosting comes with a staging feature.

  • Tom says:

    That explosion you just heard was my head blowing up!

  • Donald Moore says:

    Why are you calling it Theme Builder again? It’s still Thrive Architect isn’t it?

    • Shane Melaugh says:

      Hello Donald,

      This is a new product. It’s a theme, not a plugin. It’s not Thrive Architect.

  • Lucia G says:

    I agree with those who have said this is a game-changer! Thrive Themes’ membership is the gift that keeps on giving! I can’t wait to see this new plugin and test it out! I signed up for the alpha, let’s see if I’ll be among the lucky ones that get to play with it! 😀 Keep doing your best!

  • Mark Widawer says:

    Finally! This is so awesome. I’ve always said Thrive is great for landing and home pages…but the inside of a site doesn’t get the same love in any significant way. With this theme builder, I’ll be able to make the rest of my site look as great as the home page. That’s GREAT news!

    • Shane Melaugh says:

      Yes, you’re absolutely right about that. We want to “spread the love” of our editing capabilities to the whole website. 🙂

  • Chesney V says:

    This is exactly why I love Thrive! Never settle and always keep innovating. So glad I took the decision to buy Thrive Membership!

  • Andy Duinker says:

    As a newbie, I don’t get it.
    For me – to get started, (changing over my dinosaur sites that someone else built) I need to build a long form sales page with a few audio players and free mp3 (music) give aways, some images, a few videos and stuff. I have ConvertKit. After the sales page, I need to have both – a blog and eCommerce sight all in one. I have no idea where to turn. I am thinking of using Thrive Cart. We have 400-500 single items to sell (digital as well as physical products). Maybe do a LeadPages sales page. Feeling lost and overwhelmed.
    I started a Thrive Themes sales page 3 months ago and don’t like where its going. Is it possible to just delete it all – including the theme and start again from scratch? How do you do that?
    Perhaps with this (another) “new thing” – I should just wait and start again when everything is released and working good. Would a LeadPages page work in the interim? Your thoughts and or help?

    • Shane Melaugh says:

      Hello Andy,

      Since you have many different products to sell, I’d say that the basis of your site needs to be ecommerce. In our current toolset, ecommerce has never been a focus, so I have to say that our tools are not ideal for ecommerce. We will amend this with the new theme, but I don’t know if waiting for us to get around to that is a good idea.

      For an individual, long form sales page, definitely use Thrive Architect. If you’ve started and don’t like it, you can use the revision manager to go back to a previous version or you can just reset the template or load a new one to start from scratch.

      But from what you describe, it sounds like you need an ecommerce solution, first and foremost. Your options there are mostly WooCommerce for WordPress or a hosted solution like Shopify.

      • Harry says:

        So if I sign up as a new member…do I get any themes in which to start with?

  • Richard P says:

    your beta testers link ends up going to

    which says I don’t have access to the page (and I’m logged into my account).

    what gives?

    • Shane Melaugh says:

      This should work if you’re logged in and a Thrive Member. Please try the link again if that’s the case (not the error link, the one in the post above). It seems to be working for people, since we’ve gotten many new applications already.

  • Tom Enns says:

    Amazeballs. Simply amazeballs. I’ve said this already and I’ll say it again. I hated anything remotely to do with building websites for years. Now I can’t get enough of this.

  • Steven B says:

    Thats amazing, thank you. Will we be able to edit WooCommerce layouts?

    • Shane Melaugh says:

      Not in the release version, but WooCommerce integration is close to the top of our list of priorities.

  • brijinder3 says:

    Absolutely Outstanding! And frightening for your competitors. I am fumbling around with menus etc while building a site. This is EXACTLY what I want! Impressive what you guys are doing…

    • Shane Melaugh says:

      Thank you for your feedback! We really want to take things to a new level and personally, if I never see a theme customization menu again it’s too soon…

      • Brij says:

        Shane, your concept is the ‘logical quantum leap in website creation. But then things always look logical AFTER someone has shown the way.

        Am looking forward to the beta…Architect, excellent as it is, feels like too much work and abstraction.


  • Quentin P says:

    This is genius. No more messing around with choosing themes that are only partially editable. Now there are no limits. Thanks Shane and team for an already excellent product set, and for adding the killer tool for 2019 and beyond.

  • Ahmed Obaid says:

    Can it provide the ability to customize different pages layouts?!
    Can’t wait to see it myself.
    That’s just awesome, waiting for the deadline to come.

  • Bart says:

    This is what we are waiting for, the demo looks very processing. 🙂 Adapting your whole website design, including header menu, footer, sidebars etc, etc. Really great.

    Will the them builder have an option to export parts or the while design so it can be imported on an other WP website?

    Are you providing skins that more or less replicate the old themes?

    Is there integration for Woocommerce in the planning? Would really love to have the ability. 🙂

  • Lewi G says:

    Hi, this sounds promising. A question I have is: will I be able to use it to make customized global changes to the Squared Theme more, as I just spent the last year rebuilding my entire membership site using the Squared Theme? Hopefully that is the case. I’m looking forward to the final release.

    • Shane Melaugh says:

      Hello Lewi,

      This is a new theme that will replace our previous themes entirely. There’s no backwards compatibility.

      • Lewi G says:

        Hi Shane, thank you for your reply. With all due respect, are you at least planning to keep the security features compatible with WordPress going forward for your previous themes? I literally had to rebuild my entire membership site using the Squared Theme, which has taken me many months because OptimizePress did this to me with the OP2 update, and so it killed my site. I haven’t even gone live yet, and I’m learning now you’re going to not support your older themes? Please Shane, at least keep the security aspects of your older themes alive to update with new WordPress updates going forward. I don’t think it would take that much to keep the security side up to date for us would it? I have a lot of respect for you and your company, and I would hate to be let down like that again. Sorry, but that’s my story.

        Kind regards,

      • Shane Melaugh says:

        Yes, we’ll keep the old themes up to date for at least until the end of 2018. As mentioned elsewhere, that doesn’t mean the old themes will stop working on January 1st, 2019. If you want to keep using an old theme, you can do so for quite some time to come.

  • Lauren says:

    I’m so very excited about this! My website is fairly new and needs a lot of work. I have found so much value in being on your email list, and I know this theme will be life changing for me! Thank you so much for what y’all do 🙂

    • Shane Melaugh says:

      Thank you, Lauren! I’m very happy to hear that you’ve gotten good value from our newsletter. 🙂

  • Mary Phillips says:

    Very innovative and clever Shane. No need now for the new themes that members have been requesting.

    It will change the WordPress world.

    PS I too would love to see ECommerce capabilities.

  • Pablo A says:


    Sorry for using a reference about other company. Its philosophy will be similar to DIVI from Elegant Themes?
    I’m an all Thrive Themes enthusiastic user and I think It would be great for me to integrate all your applications from the first level.
    Thank you from Spain.


  • Oliver Scheiber says:

    Awesome news guys, thanks!

    I am wondering, will the theme builder replace all the other Thrive theme products (like FocusBlog and so on)?


  • Matthew N says:

    Hallelujah! Thanks as ever, Shane. My Thrive membership continues to be my best-ever marketing and technology investment.

  • Stacey R says:

    Yesssss! I am so excited!! I’ve dreamed of a customizable blog layout forever. I look forward to beta testing this, for sure. Thanks, Shane.

  • Len R says:

    Very exciting. I’m sure it’s going to be amazing. Can’t wait to build my first site with it.

  • Amanda says:

    Thank you so much for developing this! I’ve got 3 sites that need rebuilding and this is going to make my life so much easier.

  • smkstoll says:

    This looks perfect. I think creating a separate theme builder is an innovative idea. It puts Thrive ahead of other solutions. But of course, I’m assuming that the theme will be optimized for SEO, speed, shortcodes and the million other things that I hope to never worry about. (It’s hard enough running my business.) Also, I’m assuming this will be fully supported going forward. Correct me if I’m wrong.

    • Shane Melaugh says:

      Yes, absolutely. We’re making a very solid base theme, with everything you’d expect plus the visual editing aspect.

  • Brittany T says:

    I have been waiting for this and I am SO excited. Thank you for continuing to make Thrive Themes better!

  • Lee Whistler says:

    Can the theme be inserted in place of an existing theme on any WP website and used for all future editing?

  • Jeferson Go says:

    This is great news, that was one of the reasons why I still have not bought the architect, now I’m going to buy the theme builder. Congratulations. I’m very happy with this news.

    One question, do you think about releasing open source so that third parties can create addons for your plugins?


    • Shane Melaugh says:

      Thanks for your comment! Yes, we do plan to open up to 3rd party developers at some point. We’re not sure about the details of how to implement this yet, but it’s on our minds.

      • Matt says:

        This would be great. I think a lot of the tools people are asking for above, such as Toolset, AFC, LearnDash could be added by third parties. Even more which are outside the scope of what you and the team plan to integrate.

  • jamal t says:

    This is revolutionary. A drag-and-drop theme builder is something every blog owner hopes for.

  • prosperitymc says:

    It looks like something magical. Thank you for making it available for members of Thrive University. You are a genius!

  • Paul adams says:

    This is super exciting. Can’t wait to play with it.

  • D says:

    I hope this will make things easier, because right now (I’m a Thrive member and came from Weebly) I’m lost trying to create a blog using Thrive Themes. Weebly by comparison was so simple.

    Would love for Thrive to offer a set of pre-made websites with the basic pages (home, about, blog, about us etc) already created , that can be modified and customized easily.

    • Shane Melaugh says:

      Thank you for your feedback!

      Yes, pre-designed templates are an important part of this. The detailed editing and customization is possible, but it’s not necessary.

  • Greetings from Japan. Sounds like great stuff. Look forward to when it comes out.

    Question: As mobile is a big deal here in Japan, will the new Theme Builder give us the ability to finely tune the mobile layout separately from the desktop layout?

    Thanks and keep up the great work.

    • Shane Melaugh says:

      Yes, absolutely! You’ll be able to tweak and optimize the mobile view just like you can in Thrive Architect.

  • kenny Berwager says:

    This is something I’ve been waiting for! I can’t stand how WordPress separates blog posts from pages as a separate system so having Theme Builder capability makes creating websites complete from the ground up using the same page builder functionality I’m used to Is exceptional! Can’t wait for this release!

  • kenny Berwager says:

    One more thing…as others have mentioned but a bit further, with the new theme builder will you please bake in different drop down menu and main nav customization opportunities? I don’t want to have to use a separate plugin to create a 3 or 4 column mega menu or to have to use custom CSS to change a hover color in the background. I also use Divi Builder from Elegant Themes and you can spot a Divi website a mile away because it’s tough to customize their themes main menu navigation. Plus, they don’t have a theme builder so I’m thinking to stop using their product and go 100% all-in with thrive once I test the theme builder. Long post sorry just excited!

    • Shane Melaugh says:

      We’ve recently updated our menu element to make it much more customizable. And we have several more updates planned, until you basically have a “create anything” menu feature. 🙂

  • Mark B says:

    very exciting development! Can’t wait for the live version. I can see Thrive Theme Builder solving a ton of issues that I have had to find workarounds for!

  • Dave C says:

    This looks incredibly interesting. I have a question about when you get rid of the sidebar where does it go? Those sidebar widgets are rather useful and they seem to totally disappear when you go to the full layout mode or grid mode. What happens to the side bar?

    • Shane Melaugh says:

      That’s a great question!

      When I delete the sidebar, it is deleted entirely from the page template I’m currently working on. Now, you can create as many different templates as you want, so you can have some with a sidebar and some without. You can also save your sidebar as a Symbol, if you want to use the same sidebar with the same widget configuration on different templates.

  • Lori says:

    Yes , thrive is great theme . I have a question how to add my Optvin page in ?

    • Shane Melaugh says:

      I’m not sure I understand your question. With the theme builder, you’ll still be able to use your opt-in pages and landing pages as usual.

  • Arthur says:

    This is very exciting. Just have a question about WP Theme upgrade.

    For example I’m using a certain theme (“theme X”).

    I used this Theme Builder to apply some modifications (skin).

    Then, the maker of “theme X” gave out an update.

    If I update “theme X”, will the modifications I made be retained ?

    • Shane Melaugh says:

      Hello Arthur,

      The theme builder is its own, separate theme. It replaces the theme you are currently using, it doesn’t go “on top of” that theme. I will paste in my answer to a similar question, to explain why:

      Theoretically, it’s possible to make a builder that can be used with other themes, but the end result isn’t the kind of thing we want. Because you end up with kind of a “fight” in the code, where the theme tries to load styles a certain way and the editor/customizer overrides those styles with new ones.

      It’s not an efficient way to do things. Think of it like this: if you want a white wall, you can paint the wall black first and then cover it with many layers of white. But it’s better to just paint it white to begin with. So, the theme builder is a theme of its own and all the customization you make is the original layer of paint, not layers of paint on top of something else.

  • Glen A says:

    Wow, a real game changer. I love that when you change one element it changes the others automatically, a real time saver.

    Another big bonus of my Thrive Themes membership.

    I can honestly say Shane that Thrive Themes continues to deliver and is a breath of fresh air in the crowded internet marketing space.

  • Christopher B says:

    Excellent innovation.

  • Suzanne says:

    This looks quite impressive.

    I’ve been thinking about buying the membership, but I’ve only had my website up and actively working on it for about 6 months. Still so much to learn :P.

    Someone had mentioned to me that Thrive is excellent, but difficult to learn. By the looks of your video, it doesn’t look too hard.

    I really like the fact that I can design it the way I want. Right now, any major changes to my theme required an email to support and they change it for me. So I have no idea what they did, and whether or not I can repeat it myself.

    Is it possible to transfer all my content to the new theme when it has it’s public release?

    Cheer, Suzanne

    • Shane Melaugh says:

      Hello Suzanne,

      The good news is that themes are independent of content. So in general, you can always switch between different themes and not lose any of your content. However, I also have to say that a theme switch is usually a bit time consuming, on an existing website with content. You won’t lose any of your content when switching, but to get everything just right, you usually have to check your posts and important pages and maybe make some further edits or changes. So, switching themes is possible without any special features needed, but depending on your current setup, you’ll have some or a lot of work to do to “finalize” the switch.

  • John C says:

    This is fantastic news! It looks amazing! The only thing I don’t really like about Thrive are the Themes. I mean I do use them and they are ‘fine’, but I often buy in X-Theme Pro and use their terrific header and footer builder. I then use Thrive Architect for page editiing as Cornerstone (Built into X) is slow and pretty clunky – Architect is simply FANTASTIC, fantastic – I have tried them all and the speed of my page editing is tremendous thanks to Architect! Thank you!

    WooCommerce itegration is clearly needed and wanted by many – I agree.

    I would also put a massive vote out for ToolSet and LearnDash PLEASE

    I am getting so many LearnDash enquires for some reason these days – it’s an inreasingly poplular platform and online training is massive and growing at a studid rate!!!

    This is so exciting and thanks to all of the Team at Thrive – you are doing wonderful work.

  • Liam says:

    Hi Shane,

    The beta tester link doesn’t not work here.


  • dano f says:

    great job as always – ahead of the crowd. thumbs up. looking forward to this.
    Just like nick4 – my biggest pain point is the woocommerce checkout page and woocommerce customisation in general. would be awesome if you guys could come up with a checkout page builder (with upsell option – omg…) so I don’t have to surf around the web and test plugins that don’t work as they should most of the time.
    and also: pleeeese include a simple contact form element.

    • Libor says:

      This would be the best!

      • Shane Melaugh says:

        We’ll see what we can do. Ideally, we want to create an interface just like the one for posts and pages, where you can drag and drop all WooCommerce related dynamic content into any layout you wish.

  • Geraldine Priester says:

    Do I understand right, that you can make your own theme lay-out with this that you can use as a base and install this on websites for clients?

  • Larry says:

    This sounds really good. Hopefully, it will be fast loading too.

  • Raffa M says:

    Shane why is not included in Thrive Architect? With Elementor Pro for example in the Pro version there is the Theme builder…….. could it be an addon for Thrive Architect? Thank you in advance, for your answer.

    • Shane Melaugh says:

      We believe that using a theme to edit theme components in WordPress is better than using a plugin to do it. I will copy a reply from a similar question to explain why:

      Theoretically, it’s possible to make a builder as a plugin and apply or override any theme with what you build. But the end result isn’t the kind of thing we want. Because you end up with kind of a “fight” in the code, where the theme tries to load styles a certain way and the editor/customizer overrides those styles with new ones.

      It’s not an efficient way to do things. Think of it like this: if you want a white wall, you can paint the wall black first and then cover it with many layers of white. But it’s better to just paint it white to begin with. So, the theme builder is a theme of its own and all the customization you make is the original layer of paint, not layers of paint on top of something else.

  • David says:

    As always Shane thinks about the things that make WordPress simply better. This is quite revolutionary and if it works well, it will remove a lot of frustration.

    A major question I have is: please make sure the conversion from desktop to mobile layout is perfect. I have been tearing my hair out because layouts I made in Thrive Leads or Architect converted badly, with font sizes and buttons even getting larger in the mobile version, which is absurd.

    Shane you are a genius in the solutions you come up with. Please make sure the programmers go the extra miles needed to make this brilliant idea something that indeed works without a ton of absurd bugs. I hope the beta version will take care of this.

    If the theme builder works well, it will be a dream come true for me and many creatives who have always felt so limited by the available themes, and all the problems arising through css customization.

    Thanks and good luck with the further development!

  • Sharon Landis says:

    Looking forward to this. Great work.

  • David says:

    In addition to my previous comment:

    It would be great if changes I make to the mobile view of a page indeed only apply to the mobile view.

    Now in Architect when I switch to mobile or desktop view, it often looks wrong, so I make some changes in order to improve the mobile version. But then these changes are also applied to the desktop version, which creates a new problem.

    Make sure changes to the mobile or tablet version are indeed only for these versions and not for desktop.

    In other words: make it possible to tweak the desktop, tablet and mobile versions seperately to make them the best they can be.


    • Shane Melaugh says:

      This is something I’d like to ask you to show in more detail. Ideally, a screencast of the steps you take that lead to mobile (style) changes to be applied to larger screens as well. In a normal operating environment, this is something we can’t reproduce in Thrive Architect.

      If you can, please open a support ticket with details on the steps that you take that lead to this issue.

  • Rico S says:

    This is really spectacular Shane, congratulations! that made me want to become a member again, very exciting.

  • This sounds and looks great (and at the same time a little bit overwhelming), Shane & Team!!

    The most important thing for me though, is that I’ll still be able to copy/paste my (plain) text as a whole on to a new blog page, because that’s a huge time saver.

    About the beta version: I’m a member, but won’t be applying for it. Not because I’m not interested, but:
    • I’m not tech savy enough to properly test it AND
    • I’m already quite happy with my current (Thrive) theme 😉

    Thanks for keeping on doing what you do so well. 🙂

  • Albert M says:

    True front end editing. Yes!!!

    I have wanted to customize post grids and sidebars for soo long. Thank you guys! Can’t wait to test the Beta!

    Shane I’m a big fan of everything you do, and “how” you do it! Much respect brother!

  • Francis says:

    You built EXACTLY what I wanted! Been meaning to suggest it to you guys but you just went and did it.

    I am so glad to have a membership with thrive themes!

  • Oscar says:

    Hey, Shane. This looks amazing and what I’ve always wanted. I wanted to ask you if you’re planning to set like a demo where we can test ourselves the theme builder.
    I’m of those who like to try before buy anything!
    And actually I just got to know Thrive Themes yesterday so, I guess you get me.

    • Shane Melaugh says:

      Yes, we want to set up a demo like that. However, it’s not something we’ll have ready by release day.

  • Jarmar says:

    Will we be able to change layouts for particular categories custom post types? I’d like for my podcast archives and posts to have different layouts than regular blog content. Will this be included?

  • Alauddin A says:

    I knew it! I knew you guys were up to something big considering we have not seen any new themes in a while.

  • Athylla B says:

    Very Nice Shane!

    This is a great product!

  • Manus says:

    My goodness gracious….I cannot tell how I wished someone would get me out of the Theme menu settings…I hate them. This sounds simply too good to be true!!!

  • Jerry says:

    If this guy will help me build a nice Video blog…I’m all in! Is that the case Shane?

  • Annie L says:

    This is great! Can’t wait for it!

  • Terry T says:

    Shane and Team,

    This is absolutely fantastic. You guys are geniuses. I am so glad to be a Thrive Theme member. You are always seeking to make things better, easier, and more beautiful.

    I can hardly wait to see the Beta and the various skins you will make available. And if I know you, there is much more coming because you never rest from giving us the best.

  • Erik Conley says:

    This new tool sounds very promising. Can’t wait to try it out.

  • Jonah J says:

    Hi Shane. Thanks so much for the insight into what’s to come with the new theme builder. I for one have been checking daily for months for any news on this and have badgered you a few times in the comments for an update on progress. So excited at the possibilities that this has in conjunction with all the other magical tools you guys and girls are continuing to provide.

    My head explodes with the potential of finally being able to put all your products to use on one site – and then replicate it for other sites.

    Not sure that I am technically competent or confident enough yet to be a Beta tester for this but as a Thrive member I am looking forward to being able to utilise all the bells and whistles that we get as members.

    A few questions about the new theme builder:-

    1. Does the new theme builder have any similarities to a theme framework (similar to Genesis) but that is customisable in its own right without the need for any other WordPress theme to be activated? (I’m so intent on only using Thrive products where possible).

    2. You mention the potential for some pre-built skin templates for the new theme builder. Are these pre-built skins going to work in a similar way to that of the ‘child themes’ that Studiopress provide for their Genesis framework? (Sorry to mention a competitor but had no other comparison to use to get my thoughts across).

    3. I’m not very creative or design orientated and work best from working examples so any chance that you can consider designing some skins/theme builder templates that are related specifically to the huge and growing pet care/animal welfare industries i.e. pet stores – animal rescue shelters – dog walkers – pet sitters – pet grooming etc? We see your team referencing in your excellent tutorials lots of the usual niches such as food, fitness and fashion etc but very little in the way of other niches out there that perhaps aren’t as mainstream but nevertheless are accessed by almost every household and becoming more and more popular.

    4. Do you have any idea how long you anticipate the Beta phase to run before you are confident in releasing a working version of the new theme builder – 2018 or 2019?

    Thanks in advance

    • Shane Melaugh says:

      Thank you for your questions!

      1. Yes, the theme builder IS a theme. It’s not reliant upon other themes.

      2. No, these are not child themes. Child themes have some significant drawbacks, in my opinion. However, it does have a similarity in that you can apply a skin and you can update the core theme builder product without it affecting your skin. Design and core functionality are kept separate.

      3. Our goal is to provide a steady stream of use case oriented, business oriented and pragmatic skins for the theme builder. As usual for us, we’re not going to just churn out some eye candy for the sake of it. Each skin will be carefully crafted with a business purpose in mind. And yes, we might cover pet care at some point as well.

      4. As long as it needs to be and as short as possible. A public release is definitely happening this year.

  • Baidhurya M says:

    This is super awesome, Shane! Congratulations to you and the team 🙂

    I am really excited to test the beta version. However two things:
    1) Will the themes be better optimized for speed and search engines? Bcoz a frontend editor can add a lot of additional weight to the site.
    2) This new theme is certainly going to take Thrive themes to the next level which means more customers. How do you guys plan to take care of customer support? Bcoz the customer support in post Thrive Architect era has not been as great as it was in pre Thrive Architect era.

  • gdmseo says:

    This is exactly what I’ve been waiting for. Great addition.

    I have one particular request (for both this and Thrive Architect) and that is more global styling options.

    I’d like to be able to create global font, color, padding, margin and other type options that I can apply across a page, template and/or site. Then, if I want to change the look or feel of a particular element, I just have to update the global property once and it automatically applies to all the relevant areas.

    I’d take a look at Tachyons and Tailwindcss and apply what they are doing to CSS to your page/template building.

    Either way, thanks for the great work.

  • Carl says:

    All sounds good. So will i have to re design my site if i join now and start using one of your existing themes. Can you explain the transition process for existing members and/or those considering membership. Should i just wait to avoid duplication of efforts? Thanks

  • Maurice L says:

    that sounds like next level!!! Is it possible to do sticky headers and floating with this theme?

  • Dean Phillips says:

    This is amazing, but any plans to work on new thrive ultimatum features again at somepoint? (Like API triggers and email GIFs)

  • Adam S says:

    Hey Shane,

    Yes, I agree that its exciting with this new theme, but what about us starters that are still toiling with earning a good wage, shoestring marketing and we bought the theme with the idea that it would be good for at least a few years?

    Are we going to be fleeced for another theme?

    With a place like Envato market generally, when you buy a theme you can use it for at least a few years, some for many many years with free updates?

    OK so if I was earning really good money then great bring it on, but I’m just working hard to break even and I really don’t think the prospect of laying out for a new theme was on my mind right now…

    So ok, you say you will support it a little, but eventually… you will not support it anymore, and what will we do then? how much will we pay for a theme that we thought would have at least lasted the test of time… ??

    Then I’m beginning to think, what about next time? how long will it be before there will be another new product and this one will phase out, then I will be forced to buy again!

    I got to be completely honest about this, all us just getting by online people are going to be saddened by having to buy back in to get something that we thought to ourselves that we already had…

    Don’t get me wrong I love the products, but I really don’t think you care about us little people …to just release a new product and before it’s out of its infancy and before you can make it work with woocommerce, phase out updates to your themes that we are already using.

    Was this such a well-considered move??

    I have recommended many clients to buy thrive themes and then set up websites for them with the theme, I can’t imagine that the thought of all the disturbance to their websites is going to make them all that happy…

    Ok so if you had announced that this theme would run alongside the others then over a period of two years you would phase out the old themes, then even that would not have been so bad…

    As the ramifications of this move begin to happen I can’t see anything but unhappy and angry customers when things begin to go west one way or another…

    I was a huge fan of Thrive Themes but I honestly see this move as a huge betrayal of customer trust!!!

    • Volker H says:

      Hi Adam,
      I absolutely disagree….I´ve been waiting for this new Theme Builder since TA was introduced.
      I am a little bit disappointed, that Woocommerce is not in the initial version and learndash is complete ?….

      As a matter of fact…..conversion focused, as mostely all of TT customers (as well as TT themselves)…should mean, that each of the users want to make money in the internet.
      for me, they want to buy something….hopefully something which supports the customers and bring them a big benefit.

      For me, Online courses are the products….almost for 7 years now. learndash and woocommerce is the key way because nothing else fits the needs for course-sellers without the need to spend endless self-coding. online courses are THE trend…

      I don´t know, how you earn your money….but it seems that you should think about your expertise and if it is not building websites, than I can´t follow your explainations.

      bts. in the world before TT, I used THESIS….which could be compared with this new Theme Builder but….. oh, no, the intention is comparable, but not the way and the ease of use ;-))

      Shawn, if I think of apprentice in comparison with learndash…I would love to move to apprentice, but I unfortunately I miss a little addon “WOO-Integration for Aprentice”.

      I am looking forward to the new theme builder and hope it doesn´t last as long as I was waiting for this first view…. 😉

      • Adam S says:

        Thank you for your thoughts, I was hoping for an honest reply from Shane, but you have engaged with on this subject, and your the only person to do that so far then I will gladly reply.

        I guess for me I don’t see anything wrong with the themes currently sold, or should I say now sold out…

        I was quite happy to modify the theme to meet my needs, and if Thrive Themes ‘Shane’ came forward and offered us faithful theme owners some kind of special discount to move to the new theme, then great, BUT no !!

        Instead, the current themes are pulled without a genuine thought of the impact on customers that currently use them, and their shelf life greatly reduced by such fast termination of updates…

        you say: “it seems that you should think about your expertise and if it is not building websites”

        Please spare me the insults, I don’t assume to tell you about what you do and I wouldn’t expect anyone else to do the same to me, we are all entitled to our own opinions and feelings, last time I checked we are entitled to free speech…

        But I would really appreciate a real comment from Shane, or will my comment be too truthful about how I feel to deserve anything but “ignore it and it will go away” kind of treatment?

        At the end of the day tweaking a theme to look pretty is not the be-all and end-all of making money, the real dice is the content and it always has been, do your websites solve problems for people?

        Anyway, I really do love what thrive themes are doing with their development and everything in general, they are or were, awesome value and work really well, the point of all this is they I really feel betrayed as a customer!

        It’s because the current themes were pulled and we must buy another theme, no special price for an upgrade, no email to us customers that bought a theme to tell us what we can do as loyal customers, nothing!!!

        How would your customers feel if you built them websites then after a little while said, well your website should work ok for a while but it won’t get updates anymore so eventually you will need to have my new theme, oh and you will need to pay me again even though your happy with your current site, I know you paid me already, but now you must pay me again to re-do your whole site with the new theme, even though your happy with what you have you are going to have to pay me again, no choice because what you have will break sooner or later??

        Volker H – I know of course its not your fault, but since you commented I was trying to convey to you how as a customer I feel betrayed by the way this was done, now many will perhaps brush it off, but come on, your not telling me that no one else feels like this?

        Like always in customer service, many people that feel betrayed like me also will just not complain… but move to another product, silently taking their business elsewhere…

        I moved from Optimizepress to thrive some time ago and honestly, I will continue to use TA but as far as themes go, I would have appreciated some better up front communication, like the move from TB to TA…

        Which theme company that is big like TT do you know that have just pulled their themes in such a short space of time?

        Name me one that has done this and forces their customers to buy again a new product because they pulled the old one?

      • Hanne says:

        Hi Adam,

        Let me jump in and clarify something here… this is an announcement for the Beta version of the new theme builder and the fact that we stopped selling our themes does not mean that we “just pulled our themes in such a short space of time” or “betrayed our customers”.

        At no point did we say we will not offer a discount for existing theme users…

        We’ve always been more than fair with our existing customers and have absolutely no intention in changing that!

        For example, people who bought Viral quiz builder (a plugin created even BEFORE Thrive Themes existed) got a MASSIVE discount when we launched Thrive Quiz Builder and decided not to continue improving on the older version.

        And we did not offer any communication about changing from one to the other because it’s simply not a thing yet!

        When the theme builder is actually ready for the public, there will be a launch and, as always, existing customers will get the opportunity to get on board for a very fair price.

      • Adam S says:

        Hello Hanne,

        Well, I must say you have really clarified the situation, thank you upfront for that.

        To clarify… my concern about the end in support was because of Shane’s comment above where he says:

        “We are not selling the themes anymore. We will still support them to keep them compatible with new WordPress versions and such, until at least the end of 2018.”

        Five months at the latest isn’t that far away…

        Nonetheless, your continues fair treatment of existing customers was probably my biggest concern, and to have you confirm to me that this will still be the case then I am more than happy!

        To explain, my concern came also from a comment above (reproduced below)…

        Leon Tepania says:

        “It would be nice to get a discount towards th he cost of the new theme builder if we were a theme customer since they will no longer supported in the future.”

        Shane Melaugh says:

        “There will most likely be a launch discount of some kind. 😉 ”

        So I interpreted Shanes lack of response about a discount towards the cost of the new theme (for existing members) and his allure to only state that there would be a launch discount of sorts to actually mean you would have your usual launch discount and that would be it, no existing member consideration.

        As you may be able to tell I read all your content, watch all your video’s and read a considerable amount of comments and replies when I’m not working, of course, I’m a huge follower and fan of Thrive Themes and Shane and his other Blog also, no to mention the podcasts!

        I have always considered ThriveThemes to be forward Thinking and customer focused so to continue like this is a relief and again I will thank you for also clarifying this point too.

        Best wishes, I will finally relax and thank you again for the time you took to reply to me, it is certainly very much apprecialted!

  • Chris says:

    Can’t wait to get my hands on it! You guys never take a rest in improving. Thank you for that. ThiveThemes membership really is a no-brainer.

    The only reason why we currently have to use a theme other than the ones you provide, is that they don’t support

    – BuddyPress
    – bbPress and
    – Learndash

    Will there be an easy way to handle those with the new theme?

    • Chris says:

      And multilingual is still an issue for us.

      Will the new theme support WPML?

      • Shane Melaugh says:

        Not in the initial release, no. WPML is on our roadmap, but it’s not the highest priority.

      • Chris says:

        Thanks, Shane.

      • Vijay M says:


        We are just about to add a forum to our website. We are currently using thrive architect thrive comments, and thrive leads, and plan on moving to the new thrive theme builder when its ready.

        What forum software do you use on the thrive themes website, or what would you recommend using that will be compatible with the new theme builder?

        We don’t want to start out with bbpress or anything else if we have to start over again. Be good to get it right from the start.

  • wbweston says:

    It is about time :). Now maybe I can use Thrive Themes for everything rather than for just landing pages.

  • Axi Fic says:

    Hi Shane,

    I’m just wondering, are there any plans of including white labeling options? I’ve seen this in other providers which are kinda similar such as Astra and OceanWp who also offer a base theme and premium plugins – which include the option to whitelabel the theme name etc on the wordpress back end, etc.

    Since we can now have the capability to fully customize a site, it would be nice to customize everything in line with the brand. This is especially true for agency license users who serve clients – they are often times meticulous and would want to show off that their business own everything they are getting…up to details such as the wordpress theme name in their sites.

    If not, then you are still the most awesome option around. In my opinion. Thanks!

  • David says:

    This looks like an amazing development. I’m currently buiding a new website using the “Ignition” and Thrive Architect, plus using YellowPencil visual CSS editor plugin for some additional theme customisation. How will the visual theme builder cope with such CSS customisations on an existing theme in the conversion process to the new theme/skins that are part of this exciting new product?

    • Shane Melaugh says:

      There’s (almost) no backwards compatibility between the new theme builder and the old themes. Most likely, customizations you’ve made to the previous theme just won’t have any effect on the new one, because there will be different selectors used in the new one. But also, a 3rd party customization tool will no longer be necessary.

  • David B says:

    Awesome! Will Thrive Architect be able to be used with this or is it completely not needed? Thanks, Dave

    • Shane Melaugh says:

      The theme builder is used to create your templates (like blog posts, pages, archive views) and Thrive Architect is used to create the content inside those pages as well as landing pages.

  • Suze K says:

    Woohoo! Fantastic news – no more CSS codes to tweak look and feel

  • Joe says:

    I clicked on “Apply to be a beta tester.” and was directed to the following page:

    An error has occurred:
    You don’t have access to view this page.

    Am I missing something?

    • Hanne says:

      You need to be logged in to your account BEFORE clicking on the link (also reloading will not work even if you’re logged in… MemberMouse restictions 🙁 )

  • Shakya K says:

    Awesome – EXACTLY what I always wanted!

  • Alex says:

    This new theme builder will it work with Elementor if we want to create additional pages?

  • Alex says:

    For someone who is starting with Thrive will the theme work with existing thrive templates, or is it preferable to wait for new templates specifically designed for the new theme builder?

    • Hanne says:

      The theme will be a theme, existing landing page templates (from Thrive Architect) will not be affected.

  • Juan Z says:

    I think there is a feature very necessary for theme builder o thrive architech. I think about the possibility of making forms with several fields, and also that user can iclude a hidden field Like other plugins do.

  • aretha25 says:

    Hi Shane… I’m an extreme newbie, as in, I’m still going through Thrive University to learn what to do when I start building my website this summer 🙂 After reading all the questions/answers above, I’m left a little torn… since I haven’t started building anything yet, should I start building my website from scratch with TA/one of the current themes? Or, should I apply to become a beta user, and start building my site with TB (with the understanding that I wouldn’t be able to go live until TB does, hopefully by the end of the year)?

  • This incredible new offering proves that your team lives and works in an abstract dimension 🙂

  • Holden H says:

    Hi Shane,

    Will the Thrive Theme Builder allow us to style the Elements in Thrive Architect so when we drop a Thrive Architect Element onto a page or post it looks right across the site? So instead of styling elements in style.css we style elements in the Thrive Theme Builder (minimal external CSS required).



    • Shane Melaugh says:

      Eventually, yes. We are building all this stuff towards a final vision that will give you this kind of control over your site’s styles and elements. However, that’s further down the roadmap than the theme builder release.

  • Miquel says:

    Hi Shane and Thrive Team, first of all congratulate you guys for the great work and conversion focused useful innovations. I might join Thrive membership on the coming days, in order to build my own vacation rental website. Got a couple of questions:

    – Which theme do you recommend I use now in order to have the easiest possible transition in the future to the new Thrive Theme Builder?
    – Among the skins you have in mind to offer with the theme, are you considering to include one dedicated to vacation rental websites? That would be awesome 😉 It could be an interesting segment for you guys as many property owners are going digital to have their own direct distribution channel.
    – Will it be compatible with WPML? And with any booking engine plugin?

    All the best,

  • Corrie Ann says:

    This looks promising and I look forward to testing it out. You mention “skins” and my question there is: are all the skins going to be included in the membership? I ask because I was with a competitor prior to Thrive and when they introduced skins we had to pay for them, even though we were already a “member.” This is one of the reasons why I switched to Thrive.

    • Shane Melaugh says:

      That’s a good question. I don’t know the definitive answer to this yet, but I can say for sure that as a member, you will receive the theme builder and all the skins we release early on. We may introduce some limitation later on, where users who use many skins will have to pay extra, but as a member, you’ll always have access or “credits” to get new skins at no extra cost. For a single user with a handful of websites, the membership will always cover your needs. High volume users like agencies may have to pay for large amounts of skins.

  • Michael D says:

    wow!!! Thrive Themes just keeps on getting better and better.
    Love the new update. Any idea what the ETA will be for this new update?

  • If I understand this new theme, I can make anything I want. Exciting news!
    But I have been down “exciting new” road before, I want to make sure of something that I’m finding hard right now …

    1. I can choose to have or not have a sidebar on any page. Wide page without sidebar or narrower content width with a sidebar.

    2. I can choose any number of sidebars to go where ever I want them to go as opposed to one “page sidebar”

    3. In the future, I will be able to control woo single product page, category or tag archive pages.

    4. I will be able to build pages/posts based on category or tag

    And guys, thanks for your forward thinking hard work!!

    • Shane Melaugh says:

      Yes to all of those, with two clarifications.

      There’s not really a strict concept of a “sidebar” in the theme builder. You can place widgets anywhere on the page and you can create any layout. Meaning: you can create a layout with a sidebar or multiple sidebars or sidebars with complicated subdivision layouts or something that doesn’t fit the concept of a sidebar at all. Because fundamentally, you can create any layout that is possible with HTML/CSS using this builder.

      And regarding post layouts: initially, there’s no feature that associates a specific layout with a specific category or tag. But you can create different post layouts and choose them on a post level. Plus, you can use dynamic content to style those layouts. We may add conditional layouts like “category X = template Y” in the future.

  • NOAH P says:

    I am in my second year of a full membership. Before this I had 0 experience building web pages or websites. I found that I absolutely love building pages and sites. While I am still not very good at it yet, when I get a client, I work at it until it’s perfect. Sometimes it takes me weeks to do it right. Mostly, I run into trouble with the things that should be the easiest parts. For example: I always find myself creating the same bits and pieces over and over or recently I built a whole site page by page without making a template that I could replicate. Instead I replicated pieces. There are so many questions I have that would make me so much better and efficient at building pages and sites. I built a dozen landing pages for free before I started charging. My first paid client I charged 2500 for their site and it’s taking me weeks, but they know I am going to deliver the best finished product possible with conversions in mind. I’ve probably invested well over 150 hours so far. I know it seems like alot but I am using all the tools, quizzes, ovation, comments etc. I really don’t care much because I get lost in the process and I feel empowered because I am getting more creative and better at writing copy too. I wish you guys had classes, contests, seminars, and more training (Design) videos. I watch every video and read every blog. I am a customer for life. One thing, I wanted to try to make a button beat, like a heart. Can you make that happen? Anyway thanks for making a really fun, useful and interesting product followed up by excellent videos and service..

  • Michael D says:

    Woo HOOO! I can’t express how psyched I am about this.

    I’m one of those “all in” ThriveThemes guys who use your stuff exclusively.

    I have one tiny (maybe big) request.

    Back in May of this year, Hanne did a glorious post about the “Outside-In Principle.” This was much needed. Now my designs are bullet-proof.

    You, Sean, had briefly offered pieces of this strategy in your posts and tutorials, but not as a complete strategy that offered important and fundamental design information.

    PLEASE do one of these for your theme builder as well.

    The confidence that these type of instructions give me is immeasurable.

  • E says:

    I really hope this is truly optimized for speed (like GeneratePress). The current themes/widgets/shortcodes are not up to modern standards.

  • Minh Hieu says:

    I like the comment plugin, does it has widget “Top commenter monthly” ?

    • Shane Melaugh says:

      No, we don’t have such a feature. You can highlight specific comments as “featured comments”, though.

  • Bradley P says:

    I know some current Thrive themes have specific functionality on the back-end. For instance, PerformMag has ad management functionality.

    What will happen to all of this varying back-end functionality with respect to the new theme?

    • Shane Melaugh says:

      Hello Bradley,

      There will be only minimal backwards compatibility between the new theme and the old ones. The gap in technology is simply too great for making this backwards compatible. Most theme specific features will no longer be needed, as their functionality is replaced in the new theme builder. The ad management in Performag specifically is a feature that we don’t have a replacement for yet.

  • Indera S says:

    In the video, you showing demo for blog page, how bout singe page template? Secondly, how bout the menu? can we design it for mobile version also?

    • Shane Melaugh says:

      Yes, single pages can be designed entirely as well. The reason I demoed the blog page is that this is the more challenging type of page to edit. And the menu, header and footer will also be fully and freely editable.

  • Eric TRENEL says:


    I was going to ask you if something like this was in the pipe when i received the email with this great news !!! Thanks a lot for this great improvement.

    I know that Shane hate sliders on site but sometime it’s useful so could you tell me if there will be such a tool like that please?

    Thanks in advance for the answer
    Have a nice day

    • Shane Melaugh says:

      There are many 3rd party slider plugins and we won’t stop you from using those. We’ll just discourage you from doing it. 😉

  • Renae G says:

    Hmm. After reading this, I’m thinking …. hmmm. I paid some dude lots of $$$ to create my site using Thrive Pressive. Spent a lot more $$$ trying to get WooCommerce operational and glitch free. (This is STILL not done, after more than a month.) So … what does this builder offer to me? As much as I love progress and new stuff (rah! rah!), I’m suddenly feeling as if I’m being left behind. :/

    • Shane Melaugh says:

      Hopefully, what it will offer is that you’d no longer have to spend all those $$$ to get the result you want.

  • Jenette says:

    I love this! What a great idea, Thrive Themes just keeps getting better.

  • Larry Rampulla says:

    Apparently the new Theme Builder is complete. Am I correct in thinking themes such as HeadwayThemes, Blox and Padma are no longer necessary, or of value with this solution. BTW, it looks terrific.

  • Leah says:

    Well I’m thrilled! I’ve been beavering away on a style for my brand of a few websites – all under the same umbrella and whilst I love all things Thrive, I found myself using a lot of the page templates over the themes.

    I decided to go with a page template and clone that so hopefully it’ll be relatively easy to swap over to the new theme and then make it all look the same.

    Always just amazed and awestruck at how fastidious and determined you all are. Thanks for making website building fun!

    • Shane Melaugh says:

      Thank you very much for your comment, Leah! Yes, the theme builder will make it easier to have multiple pages and keep everything looking neat. Using landing pages is alright for a site with just a handful of pages, but once you have a blog and posts and so on, the theme will be much more useful for that.

  • Londya E says:

    Whoop whoop, I’m so excited to be an Alpha Member now. Can’t wait to test out the new theme. And it makes sense you are making it a theme and not a plugin. This must be why my landing pages with thrive architect can’t effectively “Inherit” the custom fonts from my theme, huh? Will this be available in the first release of the new theme, the ability to add custom fonts?

    • Shane Melaugh says:

      Custom fonts is something we’re working on separately, for the theme and for Thrive Architect. I’m not sure if it will be ready before or after the theme beta.

  • Artem N says:

    Will we be able to install this theme on an existing website using a Thrive Theme (let’s say Rise) and Thrive Architect? Or would the site need to be rebuilt from scratch for everything to work properly?

    • Shane Melaugh says:

      You can install it on an existing site, yes. You will probably have to rebuild or update some of your pages, but not moreso than is typical for a theme change.

  • Jacob A says:

    I know you mentioned that you are beginning the beta test phase. Do you have a projected time frame for official release?

  • Erik C says:

    Looks pretty slick. I’m not a beta test guy, but I hope you get lots of volunteers.

  • Monty C says:

    Shane – this looks great! Can’t wait to try it out.
    Just a suggestion (if you have not already thought of it) is to have a theme example page that shows many of the elements that would be used on a theme on one page. That way you could quickly set up default settings like:
    Paragraph spacing
    Page Link Colors
    Header Link Colors
    Header Sizes
    List Styles

    I’m aware that you can modify things any way you want. But with a theme DEFAULTS PAGE you would really be working simple to more complex.

    As I said just a suggestion.

    Keep up the great work!

    • Shane Melaugh says:

      Yes, we have thought of this as well. We are working on a feature with which you can load placeholder content, so you can style your blog layout and other such pages, even if you don’t have any content yet. And we are also working on a page that shows an overview of all the text elements, so you can style those and see all of them in one place.

      • Monty C says:

        Awesome! Can’t wait. Thanks Again.

      • WSO says:

        Big thumbs-up for this idea. Having an admin “design system” overview page to show the styling of all elements and how they interact with one another would be fantastic. Taking it further, incorporating a “choose pre-built skin” previewer would then allow us to see how pre-built skin’s design styles cascade across all of the design system elements (including: Thrive Lightboxes, ThriveBoxes, etc.)

  • Evan says:

    This looks very promising Shane. We are building a new site with Pressive at the moment which feels a little outdated. I fully appreciate you can’t give a precise timescale for when the new theme will be released but is end of August realistic? If so we can just about hang on till then…just…many thanks.

    • Shane Melaugh says:

      I really can’t give you a useful answer, I’m afraid. Would we like to release the theme in August? Sure, we’d love to. We’d love to release it today, really. But we can’t yet predict how many issues may come up in testing and how long it will take to get everything ready for a full release.

      • Evan says:

        Understood. Thanks Shane. I think we’ll hang on and cross our fingers it’s August time….

      • Paul S says:

        Hi Shane, any hint at timescales or how to get in on Alpha/Beta testing?
        Cheers, Paul

      • Shane Melaugh says:

        Hello Paul,

        The theme is currently in alpha testing. If you are a Thrive Member, you can apply to join our testers here.

      • IAN B says:

        Hey Shane has all this rolled out yet?
        It sounds like it would be best to wait before creating any new sites with TT is that correct?

  • Robert H says:

    One great frustration I’ve had with WordPress has been how hard it is to make login page that matches your theme. The most popular plugin that does this, theme-my-login, still requires knowledge of CSS and is clunky. And now it’s no longer free. Am I missing something and the Minus theme has a themed login template? If not, will the Theme Builder enable me to customize the login template visually?

    • Shane Melaugh says:

      Thank you for your comment, Robert!

      So far, we didn’t plan to make the login page customizable. But now that you mention it, I can see how that would be useful. I’ll talk to the developers to see if there are any potential issues with this and if possible, we’ll add it to the to-do list.

  • Renato P says:

    Hi Shane,

    The new theme have translations to several languages and complete compatibility with WPML plugin? would be a great feature and very important to me and many people more…

    • Shane Melaugh says:

      No, we don’t have a WPML integration yet. We have this on the roadmap for a future release, though.

  • Mark says:

    I’m in the alpha squad. I haven’t seen a link yet to the theme builder test download. Did I miss it? If not, when will the test be released?

  • Tim says:

    Hi I’m a non techie thrive member who is trying to get his website up and going by himself. Should I get involved with this new product or do the best I can with what’s available?

  • Elizabeth R says:

    Thanks, Shane
    I have a hard time keeping up with all of the changes, but I’m genuinely impressed with the new Theme Builder. Would love to have my blog looking as fantastic as the example. Thanks again.

  • paul shrimpling says:

    Great news, we are creating blogs for our clients on many different sites and this is a gift. Yes please, would love to try the beta version.

    Thanks again

  • Outis says:

    Hi Shane,

    Having a business on the internet, I hope that this new wordpress theme will be even more efficient on the conversion.

    All the best,

  • Jeff says:

    Seriously considering a switch as I’ve been using Thrive Leads for a long time.

    One question – I get a lot of traffic at the moment from Google AMP versions of my pages.

    Will the new Thrive natively support Google AMP or do I have to continue using a plugin to get this to work?


    • Shane Melaugh says:

      Creating an AMP mode and AMP editor is on the roadmap. It won’t be in the release version yet, though.

  • Monty C says:


    You have excited so many people with this announcement (myself included) that you need to get a (TO THE TOP button) to take you back to the top of this page – lol.

    Keep up the great work!

  • WSO says:

    Shane & the Thrive Themes team:

    This new theme builder is an ambitious project and looks like it will be a game-changer – bringing templates (for pages, posts, and archives) together under a common WYSIWYG design interface.

    I’m excited to put it through it’s paces.

    One thing that isn’t clear to me from your demo video… How will the new theme builder treat styling of embedded content (from plugins or shortcodes, for example)?

    One specific example would be Gravity Forms (which is an essential plugin for business operations/delivery workflows on some of my WordPress projects). Would the new theme builder interface be able to edit styling for those form elements? Or, does the builder’s styling power only apply to the page/post/archive templates, but not to the content within?

    Perhaps you plan on some kind of future integration architecture for 3rd parties (i.e., plugin authors) to address those kinds of scenarios?

    Best Regards,

    • Shane Melaugh says:

      Thanks for your question!

      The theme’s styling features will apply only to theme elements (and elements from other Thrive Themes products). However, we are planning to build various integrations as well. As mentioned in other comments, we will make WooCommerce stylable with this builder. And we may also create integrations for products like Gravity Forms, if there’s demand for that.

  • pmc says:

    This builder will make our learning curve a lot easier. Thank you.

  • Diego G says:

    Hey guys.

    In the video we can see that the top menu appearance is changed. My question is: will we be able to change menu structure/links from frontend as well? Or this part will remain in the backend settings as it is now?

    • Shane Melaugh says:

      Custom menus will be editable on the front end. Also in Thrive Architect, even before we release the new theme. 🙂