Sell Anything. Customize EVERYTHING

...with Thrive Apprentice 4.0

We’re launching the biggest ever feature update to Thrive Apprentice, and we promise it will take your business to the next level. Watch the video to discover the great new features inside Thrive Apprentice 4.0...

Thrive Apprentice has come a long way....

Thrive Apprentice 1.0

Released as a popular theme feature, it was clear that Thrive Apprentice had potential to grow into something more.

Thrive Apprentice 2.0

Launched as a standalone WordPress plugin with many more features, Thrive Apprentice could finally be added to any website.

Thrive Apprentice 3.0

Version 3.0 saw Thrive Apprentice transformed with full visual editing and powerful integrations, such as WooCommerce and ThriveCart.

And now... introducing

We don't give out whole numbers to our plugins often. Only the biggest, most impressive new features deserve it.

And this update is Thrive Apprentice’s biggest and most impressive!

Thrive Apprentice 4.0 has the potential to completely revolutionize your online business by allowing you to sell ANYTHING and customize EVERYTHING.

Mark your calendar...

Thrive Apprentice 4.0 launches on 25th January 2022

Thrive Apprentice 4.0 will include 3 HUGE new features

1. Sell and protect ANY content with Products (not just online courses!)

Online courses, blog posts, pages, downloads, ultimate guides, worksheets, category archives, tagged content, printables, videos, ebook chapters, recipes... even create a full membership experience.

Protect and sell anything.

Thrive Apprentice 4.0 fundamentally changes the way your premium content is protected and delivered with Products... a powerful, flexible and intuitive way to combine and sell different content.

2. Unlock your lessons at the perfect moment with Drip

Thrive Apprentice 4.0 introduces the most powerful and customizable Drip solution you’ve ever seen for an online course platform.

With our flexible Drip features, you can deliver your course content in a way that best meets the needs of your audience and business.

If you think you know how Drip should work, think again... we guarantee other plugins will scramble – and struggle! – to catch up with the flexibility and ease of use of Thrive Apprentice 4.0’s Drip.

3. Increase conversions with dynamic Conditional Display

Ever wanted to show entirely different things to customers and visitors, to sell more content from your website in unique ways never before possible on WordPress?

Or to users depending on whether they’re logged in or logged out?

Introducing Conditional Display!

This is a HUGE feature that deserves its own launch, but we’re releasing it as part of Thrive Apprentice 4.0 because it has some powerful applications for course creators and membership site owners.


Sell and Protect ANY Content on Your Website

Online courses, blog posts, pages, downloads, ultimate guides, worksheets, category archives, tagged content, printables, videos, ebook chapters, image galleries, recipes...

That's right, we mean ANY content.

Thrive Apprentice 4.0 will be a fully featured online course AND membership plugin so you can bundle, protect and sell any content on your website.

Create a true hybrid online business by combining online courses with any other content

Thrive Apprentice is no longer just an online course platform... it now supports online courses, memberships and any other content on your website.

Thrive Apprentice 4.0 Products let you create – and protect! – your own mix of courses and other digital content, and sell access to them directly through your website.

Now you can...

  • Sell just one course
  • Sell a collection of courses as a bundle
  • Sell a hybrid product containing courses and other digital content
  • Sell access to just digital content, without any courses

With Thrive Apprentice 4.0 you really can sell anything and customize everything.

Build, protect and sell access to your dream membership site

The 4.0 update transforms Thrive Apprentice into a fully-featured WordPress membership plugin!

Now you’re no longer limited to online courses – you can protect and sell access to any content on your website.

Any content?

Yes, any content... ultimate guides, recipes, member-only blog posts, PDFs, eBooks, worksheets, video, audio, custom post types, and even pages with specific tags or authors.

Anything you can build or embed on your website can now be protected and sold with Thrive Apprentice in a premium membership experience.

Simply add content to your Thrive Apprentice Product, set up the access rules, and start selling.

Quickly add and remove premium content or courses to your existing Products

Thrive Apprentice’s switch from selling courses to Products gives you the flexibility to make changes for all your customers on the fly.

Want to add a new premium ultimate guide to surprise your customers? Click, click, done.

Need to swap out some old resources for a new learning library? No problem.

Feeling generous and want to give your students free access to another premium course for a limited time? Done!

You can easily add or remove any content or courses to existing Products without impacting your customers’ experience or duplicating anything.

Customize what visitors see when they try to access protected content

Powerful new Access Restriction Rules let you customize the message your visitors see when they try to access your protected content.

No more conversion-killing defaults like “You are not authorized to access this content”... Thrive Apprentice 4.0 lets you display the perfect message to the right people...

  • Logged in users
  • Logged out visitors
  • Customers of one Product or course trying to access another

Based on the above, you can:

  • Let people access the content if you choose
  • Redirect people to a sales page
  • Display custom content
  • Display a login page

Now you can show them an engaging message telling them how to get access to your premium content – or even redirect them to your dedicated sales page.

Can I use Thrive Apprentice to create only a membership site, without courses?


Products can contain courses, content, or both. It’s entirely up to you.

If you want to create a membership site without any courses, simply add your protected content to a Product, and restrict access.

Can I have multiple Products containing the same content or courses? If so, which Access Restriction Rules apply?

Yes, you can absolutely add the same content or courses to different Products, to create different bundles, tiers and prices.

But let’s say you have 2 different Products, both containing and protecting the same page. How do you know which Access Restriction Rules should apply when someone tries to access this content?

It’s simple. Just drag and drop your Product in the list... whichever is at the top will take priority.

Can I protect the Course Overview page?

You sure can!

This was a very popular customer request that we’ve added to Thrive Apprentice 4.0. It’s as easy as switching this toggle...

Can I sell a bundle of courses together as one Product?


You can add as many courses into the same Product as you wish.

You can also sell hybrid products containing courses and other digital content.

All I want to do is sell a single course! Is that possible?


Thrive Apprentice 4.0 scales with your business, so if all you need is a single course, you’ll find everything you need.

Is Thrive Apprentice 4.0 backwards compatible?


If you update to Thrive Apprentice 4.0 from a previous version, all your courses will automatically update to the new Products technology with minimal disruption.

But of course you’ll get access to all the new features for when you next need them.

Can I start building my courses in Thrive Apprentice today or should I wait?

You can start today!

The new features will not affect the design, layout and content of your course. You can start building everything out over the Christmas holidays!

Then you'll find all the new features waiting for you in the upcoming Thrive Apprentice 4.0 update.


Our Most Requested Feature is Coming to Thrive Apprentice

Unlock or release new lessons based on the conditions you choose...

We took our time to get Drip right, and it paid off in a big way. Now you have complete control over when students can access lessons, and what they see in the meantime.

Your course, delivered to your customers, on your schedule

Flexible. Customizable. Powerful. Intuitive.

Drip is finally here, and you’re going to LOVE it.

Unlock lessons based on the criteria and conditions you choose, to keep your students engaged and focused on achieving results.

Thrive Apprentice 4.0 Drip supports evergreen, repeating, date-based, and even cohort course scheduling, so it’s perfect for just about any learning experience you can think of.

So now, when you ask us if you can drip your courses, the answer is a resounding YES.

Dial in your perfect Drip schedule with lesson-specific unlock options

Just because most of your lessons unlock on a weekly or monthly schedule doesn’t mean they all have to. Thrive Apprentice 4.0’s powerful Drip feature lets you set the big picture at the course-level, but also assign entirely different criteria for specific lessons.

This granular control, plus the ability to combine advanced unlock criteria, gives you unparalleled flexibility at all levels of your Drip schedule

Tease locked lessons, or hide them completely

Sometimes you want to show your students which lessons are coming up next in the syllabus.

No problem, Thrive Apprentice 4.0’s Drip feature can show them the bigger picture to keep them engaged and motivated.

Other times you may want to completely hide locked lessons from view until your unlock conditions are met.

Again, no problem. The new Drip feature lets you surprise your students when content is unlocked to increase the perceived value with additional content.

You decide how Drip should work for your business, audience and learning objectives.

Apply different drip schedules to the same course with 

De-coupled Drip

You’ll LOVE De-coupled Drip!

Now you can create multiple Drip schedules for the same online course, and choose which one applies to each Product.

This means you can offer a weekly dripped course and a premium priced ‘access all’ version, without duplicating your entire course.

Or you can create a bundle of courses, which only start unlocking their dripped content when the student starts the first lesson of each.

Now there’s no more need to flood your website with duplicate, hard-to-maintain courses... just add a new, easy-to-manage Drip schedule instead.

De-coupled Drip is perfect for group intakes and cohort learning

Create a sense of community between students who are learning together as a group, by unlocking lessons and modules at the same time!

Of course, this means cohorts need access to new lessons and modules at the same time.

Many traditional solutions can start a Drip schedule on a specific date, but what happens if you want a fresh group of students to begin your course in 6 months’ time? How do you offer parallel Drip schedules without messing up the first cohort's content access, and without duplicating the course?

It’s simple with Thrive Apprentice 4.0...

  1. Create an alternative course Drip schedule with a new start date
  2. Create a new Product containing the same course, and link it to your new Drip Schedule
  3. That’s it! (We told you it was simple.)

You can sell and deliver your online course in any number of ways to fit your business and audience, all without duplicating everything each time.

Launch faster with powerful and customizable Drip templates

Getting started with this powerful new feature shouldn’t require hours of your precious time as a course creator and entrepreneur.

That’s why you can choose from 6 pre-configured Drip schedule templates to get you up and running – or dripping! – as fast as possible.

These include:

  1. Scheduled repeating
  2. Evergreen repeating
  3. Day of the week or month
  4. Specific dates
  5. Start from scratch
  6. ... and triggered by Thrive Automator!

Of course, these templates are only a starting point and are fully customizable to fit your needs..

How can I get started with Drip?

We offer 6 Drip Templates to get you started designing the perfect Drip schedule for your product and audience.

All of these are a great way to get started, and you can make any customizations you want.

  1. Scheduled repeating
  2. Evergreen repeating
  3. Day of the week or month
  4. Specific dates
  5. Start from scratch
  6. and an advanced option to trigger your Drip schedule using Thrive Automator

Is locked content visible to the user or completely hidden?

It’s entirely up to you.

You can show locked lessons as usual in the course overview page, or you can completely hide them from view until the Drip unlock conditions are met.

Can dripped content be unlocked with student assignments or quizzes?

We’re working on it!

We’ve built Thrive Apprentice 4.0’s new Drip feature to provide flexibility to add exciting new unlock conditions in the near future – think assignment submissions or quiz completions.

We can’t wait to hear your feedback immediately after the Thrive Apprentice 4.0 launch, so we can prioritize which unlock conditions we need to add next.

Can Thrive Apprentice 4.0 Drip do this specific thing?


We’ve designed Drip to be extremely powerful and customizable at every level, and it features a wide range of triggers and conditions (even Thrive Automator!).

We think it will cover the vast majority of real world use cases.

Of course, when it launches, we’d love to hear your feedback on how Drip plays a part in your online course business.

Does this mean I no longer need a membership plugin to drip content?

Indeed it does!

If you were using a membership plugin simply to drip content, you can now set it up in Thrive Apprentice (and probably even get rid of yet another plugin subscription).

conditional display

Show, Hide or Change Content for Specific Groups of Users

Serve the same page to visitors, customers, students and members, but show them entirely different content...

Released to all our Thrive Visual Editor plugins, this powerful new feature is a conversion rate game-changer for your online course or membership business.

Now you see it... now you don’t

Personalize your visitors’ experience by showing, hiding, or even completely changing entire elements across your website.

Now your visitors, students, members and customers see only the content and calls-to-actions that are relevant to them, based on flexible rules you set up.

Intelligent Conditional Display means you really can please everyone at the same time, on the same page. This means each person is guided towards the result you want them to take.

Decide exactly what each customer sees based on their course access

Show premium downloads and learning resources to paying customers of specific courses, while hiding those goodies for everyone else...

On the exact same page!

Even better, replace those downloads buttons with enticing upgrade calls-to-action to boost your revenue, average order value, and lifetime customer value.

Just imagine the possibilities this unlocks for your online course or membership website.

... or based on their logged in status and WordPress user role

Show, hide or swap out your course and membership content for any combination of user’s logged in status or user role:

  • Logged out visitors
  • Logged in members
  • Editors
  • Authors
  • Subscribers
  • Or other rules you might have on your site

You can even switch out content depending on your users registration date.

Mix and match your Display Conditions to show the perfect content to the ideal audience. It’s entirely your choice.

Convert more by creating enticing sneak peaks of valuable members-only content

This is going to be HUGE.

Thrive Apprentice 4.0’s Conditional Display lets you create ‘sneak peaks’ of your premium content, by showing a small selection publicly but keeping the rest protected behind a paywall.

Ebook chapters, ultimate guides, premium blog posts, journalism, recipes, extended learning resources and workbooks for your course...

How can your business use this ‘sneak peak’ approach to boost your conversions and revenue?

The possibilities are endless!

Promote your products to new visitors... without annoying paying customers

Your customers deserve a great experience when they purchase your online course, membership, or digital products.

So why bombard them with adverts and calls-to-action across your website for products they already own?

Conditional Display to the rescue!

Thrive Apprentice 4.0’s Conditional Display lets you deliver the perfect message and content to both customers and visitors, without alienating either.

Customers see their products, downloads and other content in a professional setting.

Visitors see compelling calls-to-action instead, encouraging them to take action.

Conditional Display will be available everywhere you find the Thrive Visual Editor

That’s right... Conditional Display isn’t just for Thrive Apprentice. It’s an upgrade to all our tools that use the Thrive Visual Editor!

Apply Conditional Display to common blocks of content on your page, and all the contents inside of it will be swapped to match the user.

Anything – buttons, images, anything – you place inside these following elements will benefit from Conditional Display:

  • Content box
  • Background section
  • Blocks
  • Menus with a custom source
  • Columns
  • Text

For each of these elements, you can create entirely independent alternative versions, and show them to different audience members based on the rules you decide!

It’s as easy as duplicating the Default Display, making any changes, and setting Display Conditions to choose which version will show to your visitors.

What happens if a visitor matches multiple Displays?

Displays – or versions of your content – that are placed at the top of the list take priority.

If a visitor doesn’t match with any custom conditions, they will see the Default Display...

Is Conditional Display available in Thrive Architect?


Because Conditional Display is added in our Thrive visual editor, this means you can use it across many of our tools, including Thrive Architect, Thrive Theme Builder, Thrive Leads, Thrive Quiz Builder, etc.

Is Conditional Display available in Thrive Theme Builder?


We can see you’re already thinking about all the amazing use cases for conditional display!

Don’t worry, we’ll be talking A LOT more about this feature and examples on how to use it inside all of our products soon.

Can I use Conditional Display to hide elements like video content, text, a download button etc?

Another yes!

For 99.9% of these use cases the answer will be yes!

Conditional Display is available for background sections, content boxes and more, which means that you can add ANY element inside these elements and hide or show them to the right visitor.

Thrive Apprentice 4.0
launches on 25th January 2022


You missed out!

Get Instant Access to Thrive Apprentice 3.0, start building your course today, and on Jan 25th you’ll get a free upgrade to version 4.0!

Thrive Apprentice 4.0 will be available on 25th January 2022!

Existing Thrive Suite customers will be able to start using Thrive Apprentice 4.0 at no additional cost – it’s all included in your Thrive Suite subscription.

If you’re not a customer yet, the best way to get access at the lowest possible price is sign up to Thrive Suite TODAY.


Because following the Thrive Apprentice 4.0 launch, we are increasing our prices to reflect the huge amount of value we’ve added to our products.

But if you sign up today, you’ll be grandfathered in at the lowest possible price... for as long as you keep using Thrive Suite. That means the price increase won’t affect you, and you can focus on growing your business and sales.

I would heartily recommend Thrive Suite because there is so much value. In addition, I am not a coder or even a website builder but Thrive plugins make it so much easier. I can create everything myself which of course, is much less expensive. Besides, it is fun!

Sherwood Tucker  I  THRIVE CUSTOMER




Paid annually ($228)

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  • Unlimited Updates




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  • 30 Day Money Back Guarantee
  • Install on up to 25 Websites
  • Unlimited Support
  • Unlimited Updates

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