How to Create and Edit Focus Areas
A unique feature in all Thrive Themes are the Focus Areas. They give you the ability to show targeted, attention-grabbing offers on your posts and pages and significantly increase your site’s conversions.
To get started, log in to your WordPress admin dashboard and click on the “Focus Areas” link in the sidebar:
This takes you to the overview page for all your Focus Areas. Just like with posts or pages, you can create and edit as many different Focus Areas as you need and they will be listed on this page.
Click on the “Add New” link to create a new Focus Area:
Give your Focus Area a title (this is only for internal use, the title is not visible to your website visitors).
Next, you’ll see a choice of different Focus Area templates. Depending on the theme you are using, you will see a different set of templates here, since the Focus Areas are always carefully designed to fit the unique style and functionality of every theme. Here’s what the choice looks like in FocusBlog:
Boxes, Ribbons, Opt-Ins & CTA
Focus Areas generally come in two different styles (boxes & ribbons) and two different types (opt-in & call to action).
Call to Action Type
The call to action Focus Area type has the aim of getting your visitors to click on a link. This link can be anything you need: a link to one of your posts or pages, a sales page, an external link or even an affiliate link. A call to action Focus Area usually consists of some text, which explains why your visitors should click the link and then either an attention grabbing link or button.
The opt-in Focus Area exists to help you get more subscribers to your mailing lists or gather leads for your business. You can use this Focus Area type to display your opt-in form in important areas of your site.
The box style Focus Area is the most common one. A typical use would be the opt-in box at the end of each post, which gives new visitors a chance to become subscribers. Example:
The ribbon style Focus Area appears as a ribbon at the top or bottom of your content. It usually consists of just one line of text. Example:
Compared to the box style, the ribbon style takes up a lot less space on the page. If you want to put more emphasis on your offer, a box style Focus Area can be the better choice. But if you want the main focus to be on your content, while still advertising an important offer, a ribbon might be a better choice.
Setting Up a Focus Area
Depending on which theme you are using and which template you selected, you will have a different set of options for each Focus Area. Typically, the options are as follows:
Options for Call to Action Focus Areas
You define text content (sometimes just text, sometimes a headline + text). You define a link, which is where visitors will be sent when they click your call to action and finally, you determine whether the link will open in a new tab or in the same tab, once the visitor clicks.
You can also select a color for your Focus Area. In some templates, you can also upload an image to be added to the Focus Area. The image is usually optional and the Focus Area will still work if you leave the image field blank.
Options for Opt-In Focus Areas
The options for opt-in Focus Areas are largely the same as the ones for call to action Focus Areas. The main difference is that you need to also link the opt-in Focus Areas to one of your Thrive Opt-Ins. If you aren’t familiar with the Thrive Opt-In Feature yet, please take a look at this entry.
Focus Area Targeting
Once you’ve set up your Focus Area, you have targeting options to determine where the Focus Area will be shown. There are three drop-down options, which are fairly self-explanatory. You can set the Focus Area to appear at the top, which is usually directly below the header or above the post or page content (depending on the theme you are using). You can set the Focus Area to appear at the bottom which is either right after the post or page content or right before the footer area. Finally, you can set the Focus Area to appear on the blog page, between posts. In this case, you choose after which post the Focus Area should be shown. For example, if you set it to “2” then your blog page will show 2 posts, then the Focus Area (in line with the posts) and then the next posts.
Next, you have some post and page targeting options:
“None” Targeting Option
If you select the “None” targeting option, the Focus Area won’t be shown anywhere by default. You can still display a Focus Area set to “None” on specific posts or pages, by selecting it in the post/page options below the post editor, like this:
“Posts” Targeting Options
If you select “Posts” from the targeting options, you have two choices. You can either the the “Default Focus Area” option to Yes and have this Focus Area show an all of your posts, or you can set the option to No and only show this Focus Area on posts of specific categories. You can set one or multiple categories for the Focus Area to display on in the field below.
“Pages” Targeting Option
If you select the “Pages” option, the Focus Area will be shown on all pages, unless otherwise defined in the page options of a specific page.
Note: if you want a Focus Area to appear in more than one location (e.g. top and bottom of a post), please follow this guide.
Publishing the Focus Area
Once you have completed the setup, you can either save a Focus Area as a draft or publish it, by clicking on the blue “Publish” button. Just like with blog posts, a Focus Area will remain invisible to your visitors until you click the publish button.