Thrive Knowledge Base

How to Create Your First A/B Test Using Thrive Optimize

In this tutorial we will go over the steps of creating your first A/B test with the help of the Thrive Optimize plugin for WordPress. 

If you have already followed the previous tutorial, it means you have already entered a page using Thrive Architect and you have accessed the "Create New A/B Test" option: 

Moving forward, you will be sent to a dashboard, through which you will be able to manage all the pages that will be included in the test.

How Does this Work? 

The page that you started editing with Thrive Architect will be called the Control. All the extra pages that you will add in this sections, in order to make the test, will be called Variations. 

Unlike the Control, the Variations will not be saved as actual pages on your WordPress website. They are only created for testing purposes, only in the end, after the test is over, you can choose to save them as actual pages. 

There are two ways in which you can add a new variation: 

Caution!Adding a new variation will basically create an empty page with no elements added to it. If you want to create a page similar to the Control, and just add small touches to it, you can duplicate the Control page and just make small adjustments to the duplicated Variation:

After you have added a new variation, in one way or another, you will have a few options available. You can first of all edit the variation with Thrive Architect and add / modify different pieces of content:

To go back to the Thrive Optimize Dashboard, click on the button from the top right corner, which will display the name of the variation: 

You can then rename the variation (only for internal use):

Then, you can also delete, archive or duplicate the variation - Duplicating it can help if you have made adjustments to the variation itself and you don't want to make them all over again:

If you archive a variation, it will not be included in the test, however, you can always look for the "Archived Variations" area, in the Variations Dashboard: 

Click on the arrow, and all the variations that you have previously archived will show up. In this way, it's much safer to archive a variation, than to delete it.

Important! - After a test is completed, all of the losing variations will be archived. In this way, whenever you're starting a new test for the page that has won, you will find all the previously defeated variations in the "Archived Variations" area. 

On the bottom of each card you can then set up how many visitors (traffic) you want to send to each specific page. Initially, the traffic is distributed evenly, but you can change this, by using the slider:

You can also distribute traffic evenly by clicking a button (this can help especially if you have multiple variations):

After you have added content and set up each of the variations, you can go ahead and set up the details of the actual A/B test. 

Setting Up & Starting the A/B Test

Look for the "Set Up & Start A/B Test" button on the top right hand corner of the page: 

This will open up a lightbox which will have 2 steps: 

Step 1: Personalize Your A/B Test

This step will require you to give the test a name and a short description (for internal use only): 

Below you also have the option to set automatic winner settings for your A/B test: 

This option can be encountered in our other products as well, you can check out this article to see how they work. 

After you have set up this step, you can click on "Next" to proceed to the next step. 

Step 2: Set the Goal of the Test

Here you will have 3 test goal options: Revenue, "Visit Goal Page" and Subscriptions:

  • The Revenue goal type allows you to measure how much value does a conversion bring to your business. Each conversion will be recorded when a user will access a page that you will set up. Don't forget to check out this article, to find out more about the Revenue goal type.  
  • The "Visit Goal Page" is based on the same principle as the Revenue goal type. The only difference is that you will not have to set a value for a conversion. You can find out more about the "Visit Goal Page" goal type, in this article
  • The "Subscriptions" goal type requires you to have an opt-in form on the page. In this way, conversions will be measured by each person that will register on the opt-in form. A tutorial about this option will be available soon!

Once you have set up the goal type, you can click on "Set Up & Start A/B Test":

Now, the test has started, and you will be sent to the WordPress editor of your Control Page, where you will be able to see the A/B Test Overview: 

If you ever want to edit one of the pages involved in the test, you can click on the Thrive Architect icon for either one of the pages, and start editing them with Thrive Architect. 

Basically, this is how you can create your first A/B test with Thrive Optimize. Don't forget to check out this tutorial on how to choose a winner and how to view test details!

Hope you found this article useful! If so, don't forget to rate it, below. However, if you have any further questions, please let us know, by leaving a message.