In this article, you’ll find answers to the most common questions about Thrive Optimize. This guide will walk you through its functionality, compatibility, and best practices to help you get the most out of your A/B testing.
General Overview
What is Thrive Optimize?
Thrive Optimize is a WordPress plugin that allows you to run A/B tests on your website. It is designed to help you improve your conversion rates by testing different versions of your pages to see which one performs best with your audience.
How does Thrive Optimize work?
Thrive Optimize lets you create multiple variations of a single page. When a visitor lands on your site, they are shown one of these variations. The plugin tracks which version leads to more conversions (like sign-ups or purchases), allowing you to identify and implement the most effective design.
Do I need Thrive Architect to use Thrive Optimize?
Yes. Thrive Optimize works as an add-on to Thrive Architect. You must have Thrive Architect installed and active to build and edit the page variations you want to test.
Compatibility and Performance
Can I use Thrive Optimize with other WordPress themes?
Yes! Thrive Optimize is compatible with any WordPress theme. As long as you have Thrive Architect and Thrive Optimize installed, you can run A/B tests on any landing page regardless of your active theme.
Will Thrive Optimize slow down my website?
No. We have engineered Thrive Optimize to be lightweight and high-performing. It integrates seamlessly with WordPress and shouldn’t cause any noticeable decrease in your site’s loading speed.
Is Thrive Optimize compatible with caching plugins?
Yes. Thrive Optimize works with popular caching plugins like W3 Total Cache, WP Rocket, WP Super Cache, and Autoptimize. If you use a different caching plugin, you may need to manually disable caching for your variation and goal pages to ensure accurate tracking.
Technical Details
When a winner is declared, does it keep the original URL?
Yes. When you choose a winning variation, it automatically inherits the URL of the original Control page. This ensures your links remain active and consistent after the test ends.
Does Google Analytics track my A/B test variations?
By default, Google Analytics tracks pageviews for the URL itself. Since Thrive Optimize displays different content on the same URL, Google Analytics will record one pageview but won’t distinguish between variations unless you set up specific event tracking for them.
Will visitors see a different variation every time they reload?
No. Thrive Optimize uses a browser cookie to remember which variation a visitor first saw. This cookie lasts for 30 days, ensuring the visitor has a consistent experience. If a test is still running after 30 days, they may be shown a different variation upon their next visit.
Can I run tests on separate WordPress domains?
A single installation of Thrive Optimize can only run tests on the website where it is active. If you want to run tests on separate domains, you must have the plugin installed and active on each site individually.
Managing Your Tests
How do I view my A/B test results?
You can view your results by navigating to Thrive Dashboard > Thrive Optimize in your WordPress admin menu. This dashboard displays your total visitors, conversions, and the performance of each running test.
Can I choose how much traffic each variation receives?
Yes. You can manually adjust the traffic distribution for each page (e.g., sending 70% of visitors to Page A and 30% to Page B). The total traffic across all variations must always add up to 100%.
Tip: Use the Distribute traffic evenly button in the A/B dashboard to quickly split your visitors across all variations.
Conclusion
That’s it! You now have answers to the most common questions about Thrive Optimize. You’re ready to start optimizing your site’s performance with confidence.
If you’re still having trouble or have a question not covered here, feel free to get in touch with our support team.
Related Resources
- [Getting Started]: Learn how to install and set up Thrive Optimize.
- [Creating Tests]: Follow our guide to creating your first A/B test.
- [Goal Types]: Understand the different A/B test goal types.
Thrive Optimize Documentation: Explore the full Thrive Optimize knowledge base for more tutorials.