Starting with a template is the fastest way to build an effective quiz. In this article, you’ll learn about the three goal-oriented templates available in Thrive Quiz Builder and how to customize them for your needs.
Choosing a Template

When you click Add New in the Thrive Quiz Builder dashboard, you are presented with four options. While Build from scratch gives you a blank canvas, the other three are pre-configured to help you achieve specific business goals.
1. The List Building Template
Use this template if your primary goal is to grow your email list.
- Pre-configured Workflow: Automatically sets up a Splash Page, Questions, an Opt-in Gate, and a Results Page.
- Unique Feature: The Opt-in Gate is mandatory. This means users must enter their email address after finishing the questions to see their results.
- Best for: Creating “lead magnet” quizzes where the value is in the personalized result.
2. The Social Share Template
Use this template to maximize brand awareness through viral sharing.
- Pre-configured Workflow: Sets up a Splash Page, Questions, and a Results Page.
- Unique Feature: The Results Page is pre-filled with Social Share Badges. These badges are designed to look great on social feeds and include a clear call to action for the user to share their outcome.
- Best for: “Which [Character/Type] are you?” style quizzes that are fun and engaging.
3. The Gain Customer Insights Template
Use this template for market research and gathering qualitative data.
- Pre-configured Workflow: Sets up a Splash Page, Questions, and a Results Page.
- Unique Feature: This template omits the Opt-in Gate by default to reduce friction. It encourages the use of Open-Ended Questions and Multiple Choice answers to help you learn more about your audience’s preferences and pain points.
- Best for: Customer feedback surveys, product preference polls, and audience segmentation.
How to Customize Your Template
Once you’ve chosen a template, you can customize every part of it:
- Add Your Content: Navigate to the Questions card and click Manage to swap out the placeholder questions with your own.
- Design the Pages: Click Manage on the Splash Page, Opt-in Gate, or Results Page cards to open the Thrive Architect editor and change the text, colors, and layout.
- Add Your Content: Navigate to the Questions card and click Manage to swap out the placeholder questions with your own.
- Design the Pages: Click Manage on the Splash Page, Opt-in Gate, or Results Page cards to open the Thrive Architect editor and change the text, colors, and layout.
- Adjust the Evaluation: Go to the Quiz Type card to change how the scores or categories are calculated (see our Guide to Quiz Types).
Related Resources
- Quiz Types: Understanding Quiz Types in Thrive Quiz Builder
- Styling: How to Choose and Editing Your Quiz Style
- Questions: How to Add and Manage Quiz Questions
- Thrive Quiz Builder Documentation: Explore the full Thrive Quiz Builder knowledge base